Buzz Marketing for Technology

JANUARY 11, 2011

This is the algorithm that controls what you see in your News Feed when you log into Facebook. Then came the days of wanting to appear at the top of a Google search (either paid or organically). This is a new type of optimization called News Feed Optimization and it’s the next big race for all of us to embark on.

Feed 264

Feed Feedly News SEO 264

Buffer Social

JUNE 26, 2017

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! . You’ve got a social media strategy in place and a plan in mind. Invite your friends.

Social Networking 112

Social Networking Widget How To URL 112

Sherrilynne Starkie

JUNE 29, 2013

Google will soon shelve Reader and this has created a lot of panicky online noise from ardent fans. I liked that it had the ability to search through feeds to find specific content. Earlier this month, rumours about Facebook’s possible Google Reader replacement erupted when mentions of RSS feeds appeared in Facebook’s code.

Features 271

Features Google Reader Facebook Flipboard 271

Bill Hartzer

MARCH 10, 2014

Here’s one of my favorite current hobbies: I sit down with potential clients, throw out a reference to Google+ and pause for the inevitable response – that “it’s never going to take off” or “we don’t believe in it.” Google+ is Not Another Social Networking Site.

Google 135

Google Real Estate SEO Social Networking 135

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Corporate Social Media ≠ Personal Social Media. Echo Chambers Prevail.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Kikolani

DECEMBER 6, 2011

Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! What Your Analytics Software is Hiding From You – There are many reasons for confusing and missing data in Google Analytics.

Analytics 118

Analytics Research Real Estate Google 118

Small Business Mavericks

MARCH 26, 2011

The social network is now the most trafficked website online. It has a competing advertising model. For the longest time, serious advertisers online went to the pay-per-click line, and Google was the beginning of that line. , Bing (or Windows Live), and smaller PPC search engines. As well it should.

Small Business 79

Small Business Advertising Facebook Case Study 79

Ignite Social Media

APRIL 2, 2020

billion app installations and over 500 million monthly users, placing it ahead of other social networks such as Twitter, Snapchat, and Pinterest. Duets: TikTok allows creators to not only “Like” and comment on each other’s videos but respond directly to them in their own feed with a TikTok of their own!

Marketing 217

Marketing Authentication Trends Feed 217

Sherrilynne Starkie

OCTOBER 15, 2018

Almost 38 per cent of Canadians is on Pinterest, an image-based social network. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations.

Marketing 199

Marketing Syndication Adwords Social Media 199

SocMed Sean

MAY 30, 2018

Thanks to James for sharing his insights on the topic of social media recruitment and tips on how to find the right employees using social networks! You have mainstream networks such as LinkedIn and Facebook, and then you have the more niche networks like GitHub or Moz. Separate Departments. Multiple Accounts.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Sprout Social

JUNE 27, 2023

These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant. Let’s check out how you can connect with these platforms to gather data.

Review 127

Review Brands How To Analysis 127

Kikolani

MAY 17, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Social Media / Social Networking.

Mashup 134

Mashup Resources Google Domain Name 134

Kikolani

MARCH 1, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Social Media / Social Networking.

Mashup 141

Mashup Resources Google Adsense 141

Webbiquity SMM

JUNE 7, 2018

The competition to improve organic rankings and appear on the first page of Google is tough. This has opened up new possibilities for brands looking to harness the power of social media advertising. B2B brands are looking to tap the increased social media penetration for generating more leads. Content Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Reddit is a social network with a forum-style discussion structure.

Reddit 100

Reddit Brands Meme Forums 100

Convince & Convert

AUGUST 13, 2013

Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. It’s a no-brainer that Facebook ads that appear in the News Feed, such as Sponsored Stories, are much more effective than typical display ads.

Facebook 167

Facebook Insurance API Yahoo 167

The Realtime Report

DECEMBER 16, 2013

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Instagram: Facebook. Facebook puts its web feed in motion with auto-playing videos – shortly after rolling out auto-playing videos to mobile users, they’ve now arrived on Facebook.com (TechCrunch).

News 156

News Instagram Social Media Twitter 156

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Facebook updates Pages Manager for IOS – Facebook released version 3.0

News 176

News Types Nielsen Social Media 176

Social Media Marketing

AUGUST 8, 2013

If you have additional links, sources or ideas that might be helpful, I''d encourage you to add some via a comment below or tag me in Google+. eMarketer''s new report " The Global social Network Landscape: A Country-by-Country Guide to Social Network Usage " takes a look at the differences around the world.

Social Media 167

Social Media Nielsen Press Release News 167

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Personal Social Media. Here are a few thoughts from my perspective. Echo Chambers Prevail.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

The Realtime Report

MARCH 3, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and LinkedIn: Facebook’s new ad campaign structure. Any social media updates that we missed? ABC joins other U.S.

News 164

News Social Media Facebook LinkedIn 164

The Realtime Report

APRIL 28, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+, Linkedin and Pinterest: Facebook. Any social media updates that we missed? Related Stories Which Social Networks Drive the Most Engaged Referrals? Let us know in the comments below.

News 170

News Social Media API Facebook 170

Hootsuite

NOVEMBER 28, 2022

What is social media advocacy? Social media advocacy is a way to leverage the social networks of the people who like you and/or are invested in your continued success : your customers, employees, business partners, influencers, and more. Hootsuite Amplify helps you take the guesswork out of employee social media advocacy.

Social Media 122

Social Media UGC How To HootSuite 122

Convince & Convert

DECEMBER 9, 2013

Even though Facebook continues to maintain its impressive user growth and rack up advertising revenue, that growth is coming despite a major shift in the promise of advertising on that platform. As Facebook was growing, the excitement of social ads’ potential was palpable among Facebook execs and marketing leaders.

Facebook 150

Facebook MySpace Advertising Buy 150

Bill Hartzer

JUNE 25, 2013

The FTC has sent a letter to many of the major search engines, including AOL, Ask.com, Bing, Blekko, DuckDuckGo, Google, and Yahoo!, After the 2002 Search Engine Letter was issued, search engines embraced the letter’s guidance and distinguished any paid search results or other advertising on their websites.

Engineering 151

Engineering Advertising Yahoo Paid Search 151

Mindjumpers

SEPTEMBER 2, 2010

Posted by Anne Herngaard Sep 2nd, 2010 Tweet Yesterday Apple announced a line of updated products along with the social network called Ping. The music network runs within Apple’s latest iTunes 10 version – also in iPhone and iPod Touch. Take for instance Google Wave whose potential hasn’t really struck.

Apple 213

Apple iPhone Social Networking MySpace 213

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 170

Social Media Vimeo Content Hubspot 170

Waxing UnLyrical

OCTOBER 24, 2012

Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire. The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical. 5 Social Sites That Aren’t Facebook.

Sites 256

Sites Facebook Aggregator Mobile 256

Sprout Social

APRIL 19, 2019

Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. Facebook advertising stats. Only 51% of teens use Facebook , making it the fourth most popular social network. Instagram is the next fastest growing network. Facebook advertising stats.

CPC 111

CPC Facebook Marketing Advertising 111

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 176

Social Media Content Vimeo Marketing 176

Mindjumpers

NOVEMBER 2, 2012

As Jared Cohen, Director of Google Ideas, elaborates, the Mosque activated and organised the older part of the population, Facebook organised the younger population: “A lot of young people see the freedom to connect as a fundamental right. The social storm. Twitter and Facebook helped facilitate the revolutions, the help pages etc.

Social Media 266

Social Media Groups Groups Google 266

Kikolani

APRIL 11, 2012

As Google says: “Your online identity is determined not only by what you post, but also by what others post about you – whether it is a mention in a blog post, a photo tag or a reply to a public status update.” ” Twitter Search RSS Feeds. Then add the RSS feed to your favorite RSS reader like Google Reader.

Reputation 167

Reputation Blogger Tools RSS 167

The Way of the Web

NOVEMBER 3, 2011

Given the high standards Google set for itself with the aims of indexing the world’s information, and the mantra of ‘Don’t Be Evil’, it’s likely we hold it to higher standards than most companies. After all, if you’re paying $150,000 for Google Analytics Premium, you’d be expecting all information.

Google 38

Google Google Reader FeedBurner RSS 38

Hootsuite

JANUARY 4, 2023

The intended outcomes can range from the somewhat abstract (like brand building ) to the very specific (like selling products through social commerce ). At its core, social media marketing is about building relationships with your audience in the places they already spend their time online. Social media advertising.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Saying It Social

AUGUST 24, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Get People to Your Social Sites and Keep them Coming Back You have all of these great social sites but nobody knows about them! Here are some ways to drive people to your social sites and then keep them engaged.

Sites 204

Sites How To Foursquare Social Networking 204

Saying It Social

FEBRUARY 25, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Organic Marketing Vs. Pay Per Click (PPC) Where do you click?? No matter how much paid advertising you have done or how much you have spent, it NEVER helps your organic search engine rankings. When you stop paying, the ads stop.

Organization 132

Organization Marketing StumbleUpon Digg 132

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160