article thumbnail

#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

The sky’s the limit when it comes to creativity in the travel and tourism industry! Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. Social media’s disruption and/or amplification of the industry. Image: Deanna Ritche via Unsplash, Creative Commons CC0.

Tourism 114
article thumbnail

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

But with the stratospheric rise of Instagram, influencer marketing is expected to become a $10 billion industry by 2020. The popularity of influencers and influencer marketing has created a crowded industry and a landscape that has changed drastically over the last few years. Image by ElisaRiva via Pixabay, CC0 Creative Commons.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

#measurePR Recaps: March-May 2018

Waxing UnLyrical

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. We share as a way to educate the entire industry, including you! Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes!

Hosting 140
article thumbnail

How Do You Build A Brand? Start by Asking What Drives Human Behavior

Waxing UnLyrical

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. Image: Bess-Hamiti via Pixabay, Creative Commons License CC0. Guest Post by Simon Erskine Locke.

Brands 185
article thumbnail

Is Social Media for all industries and brands?

Social Media Network Marketing

Saturday, July 10, 2010 Is Social Media for all industries and brands? Unported License. Unported License. Based on a work at pervarakapadiaatmoney.blogspot.com. Permissions beyond the scope of this license may be available at [link]. What People Have To Say About Pervara - Social Med.

article thumbnail

Lawyers: Stop Hiding. You Have To Market Your Marketing.

Myrland Marketing

While The Rest of the World Was Advertising. Part of this originates with the fact that lawyer advertising, as you know, wasn’t technically allowed before 1977. 350 (1977), was a United States Supreme Court case in which the Court upheld the right of lawyers to advertise their services. Arizona State Bar 433 U.S.

article thumbnail

Is Our PR Community Part of the New Pittsburgh or the Old One?

Social Media Strategery

Creative Commons image from Flickr user Slackley. Pittsburgh and other mid-size cities get a bad rap in the PR and marketing industry. The most creative work comes out of the big agencies because they can afford the talent,” they say. Where’s the PR, advertising, and marketing community in all of that?