The 17 Best Social Media Management Tools

Webbiquity SMM

Showcase reviews: ArCompany, Blogging Wizard, BuzzBlogger, Catherine Pham/SlideShare, Express Writers, iag.Me (Social), Katie Lance, MarketingLand, Rebekah Radice, SnapApp, Visually. Supports Facebook, Twitter, Google+, LinkedIn, and social media advertising. ” — StoreYa Blog.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. The core of social media marketing efforts should be the corporate blog.

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Trending Sources

Just Say "No" To Content

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This was great news for the people attending Content Marketing World and HubSpot 's Inbound events last week in Cleveland and Boston (they were both great events. Whether it's 140 characters, a blog post, or even a photo on Instagram. business blog. digital marketing blog. hubspot. hubspot inbound. marketing blog. mirum agency blog. mirum blog. Tags: advertising. Learn how to say "no" when it comes to your content.

How To Advertise Your New Business In Blog Posts Without Looking Too Promotional


Sometimes we just want to advertise our new businesses in blog posts so people can quickly know the new product or service we’re selling. Here’s the truth: Millions of people visit various blogs every day to get tips that would help solve specific problems for them.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Is blogging coming back or trailing off? Social networks and blogs In the U.S Social media and blogs reach 80% of all U.S. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Digital Buzz Blog ). Digital Buzz Blog ). Blogging Stats.

A Simple 3-Step Approach to Increasing Conversions and ROI with Social Media Advertising

Buffer Social

There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. After speaking with top brands and marketers from around the globe, we’ve discovered a simple 3-step approach to successful social media advertising.

How to Create Your Ultimate Blogging Calendar

Katie Lance

You know you should probably blog or create content and you agree that it sounds like a good idea, but this is where you get stuck… You get stuck in making it happen week after week. Here is why: Creating a blog calendar makes blogging a priority and a habit.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Liz also writes the Lead With Intuition blog. She also explores the many nuances of social marketing on her blog Social Media to Social Business. She also writes the Techronicity blog. Her thoughts on writing and the creative process can be found on her blog Positive Reverie.

How to Write a Blog Post Your Audience Can’t Resist Sharing

Sprout Social

One of the best places to create content to share is your blog. Not every blog post will resonate on social media. Here’s how to write a blog post your audience can’t resist sharing: Find Out What Your Audience Wants to Read. The next step is to write the blog post.

How to Cut Through Social Media Hype with Simple Math

Waxing UnLyrical

If you read the news or popular blogs, you get a lot of numbers thrown at you. Cartoon: HubSpot via Flickr, CC 2.0. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising.

22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity SMM

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. Six Blogging Strategy Guides.

The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity SMM

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Trying to treat social media like the old world of interruption-based advertising won’t work.

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g.,

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15 Unbelievably Powerful Pro-Tips for Rockstar Blog Titles

Writtent Blog

What’s the easiest thing you can do to improve your blog’s traffic, subscribers, and lead generation overnight? Write better blog titles. I’m firmly convinced that nothing matters more to how well your blog will perform than really nailing your article headlines.

The Marketing Performance Blueprint

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Since then, he became HubSpot ''s first agency partner and published two business book, The Marketing Agency Blueprint (2012), and the recently released, The Marketing Performance Blueprint. blogging. hubspot. hubspot agency partner. Tags: advertising podcast. Episode #423 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I have been in this business a long time.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. What are the best practices for advertising on LinkedIn?

Thinking Content Marketing With Jay Acunzo - This Week's Six Pixels Of Separation Podcast

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Jay Acunzo was head of content at HubSpot , a media strategist at Google and ran content marketing for a venture capital firm. advertising podcast. blogging. business blog. digital marketing blog. hubspot. marketing blog. mirum agency blog. mirum blog. Tags: advertising. Episode #567 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.

The 6 Step Inbound Marketing Process [Infographic]

Puzzle Marketer

” The Inbound Marketing Process infographic can be found on their original blog post here. An effective website is the hub of all your online marketing and lead generation – Impact Branding & Design Step 3: Generate more traffic Promote your thought leadership through a blog , social media, SEO , and PPC. “A blog gets you 55% more traffic!” ” “400% more indexed pages are produced by blogging” “Nearly 2/3 of U.S.

Top 25 Must Read Content Marketing Blogs

Writtent Blog

The marketing industry is diverse and ever changing, and one of the easiest ways to stay on top is to read the most relevant and pertinent blogs. For businesses who blog, content marketing is vital. Here are the top twenty-five content marketing blogs for those businesses.

11 Scientific Facts About Why You’re Doing Blog Titles All Wrong

Writtent Blog

Writing blog titles isn’t much of an art. The kind of blog title that draws new readers from busy Twitter streams to your blog like it’s the world’s most powerful magnet? His findings were even more surprising than you might believe: Image credit: HubSpot. blog post.

Meditations On Social Media Marketing

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At last year''s Inbound event in Boston (led by HubSpot ), we both gave presentations and realized that we had been following one another for years, but had never really connected in our protein forms. blogging. hubspot. marketing blog. advertisingpodcast audio blog blogging brand businessbook businesspodcast davidusher digitalmarketing facebook google hubspot inbound itunes jasonkeath marketingblog marketingpodcast socialfresh twitter

Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. gShift enables you to set up external pages to track in different categories: Press Releases, Blogs, social media accounts, videos, and shortened URLs (e.g.

30 Resources and Tips for Using Pinterest to Market Your Business


Pinterest: The Ultimate Guide The Blog Stylist explains what Pinterest is and how bloggers can leverage the platform to drive traffic and branding. Advertising Brand Demographics Marketing Pinterest SEO Social Media Social Media Marketing Social Network Statistics Strategy

Catching Up On Social Media With David Meerman Scott

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Last week Boston hosted HubSpot ''s Inbound Marketing Marketing Conference. blogging. hubspot. advertisingpodcast blog blogging brand businessbook businesspodcast davidmeermanscott davidusher hubspot inboundmarketingconference itunes marketinglessonsfromthegratefuldead marketingpodcast newsjacking podcast podcasting realtimemarketingandpr thenewrulesofmarketingandpr worldwiderave Tags: advertising podcast.

Blogging Like a Shark: 10 Secrets to Bootstrapping Your Blog into a Business


Skilled blogging pros, such as James Altucher , establish their authority on social networks and search engines by creating immensely authentic and valuable content, establishing strong connections with their readers. Blogs serve as one-stop shopping for any website visitors.

10 Compelling Calls to Action to Brighten Your Blog

Writtent Blog

Call to actions are lines of text, buttons, or images that exist to invite your business blog readers to engage in a certain activity. Click here to download our free eBook Blogging for Beginners today! Blog Banners. There is absolutely nothing subtle about blog banners.

Reading Roundup: What’s New in Blogging Lately?


I’d love to hear what changes you’re making, if you’re starting a blog , revamping a current one, branching out into online business or something else? WHSR Twitter Chat Recap: Blog Smarter and Stay Productive to Grow Traffic | Web Hosting Secret Revealed.

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Reading Roundup: What’s New in Blogging Lately


The Facebook Advertising guy changes tack with a cheap but effective way of getting audience insights on Twitter that you just can’t get anywhere else – advertising gold. The Ultimate Guide to Starting a Blog, Attracting Readers, and Making Money // The Penny Hoarder.

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13 Undeniable Reasons to Start a Business Blog

Writtent Blog

These days, social media has become incredibly prevalent, not just for people to stay in contact with one another, but as a new platform for businesses to advertise and reach their customers. Just about every business has a website to take advantage of that, but what about a blog?

The Fleeting Value Of Content

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It's a challenge that many of us lamented as Blogging became that much more prevalent and commercial in the early 2000s, and it's becoming an even bigger challenge in a world where content is created in channels like Twitter , Facebook , YouTube , Google + , LinkedIn and more. What a grand world this would be if I was the only one Blogging about New Media, Marketing, Advertising and Communications. advertising. blogging. hubspot blog.

Does My Business Need to be on Twitter?


Do you have the financial resources to grow your followers with advertising on Twitter? For more in-depth information on tweeting, read my blog on Understanding Twitter: Best Ways to Tweet. Here’s more great reading on this: Twitter Research By Dan Zarrella of Hubspot [Charts].

Your Blog as Part of an Overarching Business Strategy


So you have a business blog (you DO have a blog for your business, yes?). In a 2012 HubSpot study , 62% of respondents claimed to run a company blog. Today is also not the first time somebody tells you a blog will bring several advantages to your business.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Showcase reviews: MarketingLand, Social Media Today, StoreYa Blog. ” — Blogging Wizard. Showcase reviews: Blogging Wizard, MarketingLand, ViralBlog. Showcase reviews: Blogging Wizard, BuzzBlogger, Nikki Woods, Rebekah Radice, Social Media Today, StoreYa Blog.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity SMM

Facebook Custom Landing Tabs + Measurement = Best Practice by Beth’s Blog. by HubSpot Blog. 5 Foolproof Ways to Generate Leads From Facebook by HubSpot Blog. It also makes it easy to purchase pay-per-click advertising for your Places page.”

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Why Best Practices Aren’t a Best Practice

Puzzle Marketer

If a campaign or advertisement works for one product or company, labeling it a “best practice” does not ensure it will work for another. Email Marketing Lead Generation Online Advertising Paid Search Search Engine Optimization advertising best practices cmo conversion goals lead generation marketing testingAs marketers, we sometimes get pulled into the black hole of thinking that best practices are the answer.

The History of Marketing [Infographic]

Puzzle Marketer

If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. In 1922 radio advertising kicks in, followed a few decades later by television commercials in 1941. New technologies give rise to new means of communications with the personal computers and mobile phones but older mediums such as newspaper advertising still dominates.

Brooks Forester From The Bachelorette Talks Reality TV, Marketing And More

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I spent some time last year at HubSpot ''s inbound marketing summit in Boston. It also turns out that Brooks works in the inbound marketing space and wasn''t just there to be the comedic relief for the Hubspot folks, but was actually going to discuss some of the marketing lessons that he learned while being on the show (and the aftermath). advertising podcast. blogging. hubspot.

News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports.

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11 Signs Your Business is in Dire Need of Blogging

Writtent Blog

The solution to your problem might be business blogging – or creating more content if you’re already on it. If you’re not convinced that your company stands to benefit, here are 11 surefire signs that you desperately need to start business blogging: 1. Blogging Company News

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How to Drive Value into Your Social Marketing

Peg Fitzpatrick

Social media has evolved from social interaction to big business as advertising dollars are now being diverted from traditional marketing to social media marketing campaigns and advertisement. Nielsen Survey on trust in advertising.