Snapchat – Proof That Simplicity & Authenticity Wins
Mindjumpers
MAY 26, 2016
It’s no wonder that advertisers want a bite of it. Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. Creating cool snaps on a regular basis requires a lot of resources for brands and the high expectation for authenticity can be hard to meet.
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