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Monday Social Media News Roundup: Week of October 23rd

Buffer Social

Verified for Business Onboarding Meta revealed the onboarding steps for its Verified for Business program, aimed at authenticating business identities. Use this feature to build and maintain a more engaged and authentic community. Explore this verification process to boost your brand's credibility on Meta platforms.

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8 Popular Instagram Trends of 2020 (So Far!)

Later

Instagram Live broadcasts are one of the best ways to connect with your followers in a direct, transparent, and authentic way — especially when real-life get-togethers are impossible. Instagram Trends 2020 #5: Memes are Taking Over. Memes are really popular on Instagram — like really, really popular.

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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

Audiences gravitate towards authenticity and transparency – they love connecting or finding points of similarity and shared identity. Before you rush to film a video to participate in whatever sound or meme is going around, consider how it might come across to your audience.

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How to make sure you’re marketing to Gen Z the right way

Sprout Social

Perhaps that’s why humor and meme-centric social presences are so popular among the younger crowd. For example, brands trying to post a months-old meme might be seen as out of touch. Make your advertising more authentic via influencers. Provide a seamless experience for mobile customers.

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Brand experience: Why it matters and how to build one that works

Sprout Social

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. They leveraged this massive source of customer opinions for robust insights to build a brand voice that’s authentic and differentiated from others.

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10 Social Media Predictions for 2019

agora pulse

In line with GDPR rulings, Facebook and the main social media channels made changes to the way advertisers can use data. Takeaway: A massive tightening of social media advertising rules is probably coming. Live Streaming Gets Authentic. 2019 will see a demand for more authenticity and personalization.

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Facebook Live Video: The Complete Guide to Live-Streaming for Business

Hootsuite

All you need is a mobile device — and the right steps of course. How to create a mobile Facebook Live video from your business page. Open the Facebook app on your mobile device. How to create a mobile Facebook Live video from your personal profile. Open the Facebook app on your mobile device. Table of contents.

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