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Social Media Updates: May

yMarketingMatters

Twitter Opens Audience Platform Worldwide: Twitter now allows advertisers to extend their campaigns to all 800,000 million visitors around the world, across the Twitter website or any of the many websites and mobile apps. The app suncs with your WhatsApp mobile device account. Verified Pages: Show up higher in search results.

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Improve Website User Experience

Your Escape From 9 to 5

A heading of a landing page where users are directed to by external links should also match the content of the advertisement or blog post offering the link. Make Your Website Mobile Responsive. Mobile responsiveness is important even to show up in mobile search results. Create Social Proof. Web users are spoiled.

Mobile 74
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How User-Generated Content Can Reduce Bounce Rate

Pixlee

The page is not optimized for mobile. Decades of successful word-of-mouth marketing has proven that people prefer to hear about the experiences of others like them with a product rather than from an informational, branded ad; word-of-mouth marketing generates more than twice the sales of paid advertising, after all.

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8 Popular Instagram Trends of 2020 (So Far!)

Later

Instagram Live broadcasts are one of the best ways to connect with your followers in a direct, transparent, and authentic way — especially when real-life get-togethers are impossible. While shopping and badges are both still in closed beta, we expect them to drive even more Instagram Live usage in the coming months.

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Snapchat for Business: The Ultimate Marketing Guide

Hootsuite

It’s about being authentic, not picture-perfect. For example, a few of the features you can access with a Snapchat Business account include: Advertising on Snapchat through its Ads Manager. Create advertising campaigns to help you reach your target audience and start designing fun, quirky content that fits with your business’s tone.

Marketing 145
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Should You Get Facebook Blueprint Certified? [2023 Guide]

Hootsuite

While many courses and training programs are free, Meta Blueprint certification badges come with a cost. Subjects include areas like audiences, strategy, optimization, commerce, and advertising, among others. You’ll also receive advice on how to better engage with mobile ads. Psst: We’re invested in your investments, too!

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Social Media Marketing Guide: Facebook

Little Web Giants

Advertising on Facebook allows for very fine demographic targeting with features including custom audiences, lookalike audiences, interest targeting, and more. Some well-known public figures (celebrities, journalists and government officials) are verified by Facebook as having an authentic identity. Advertiser : Can also create ads.