Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets.

Metrics 112

Metrics Social Media CPM CPC 112

Oktopost

MARCH 26, 2024

While we could write all day about the benefits of social selling , our bread and butter is helping you prove social selling success. We previously covered the types of data and metrics you can measure to increase ROI on your social selling initiatives. What is an Influenced Opportunity Report?

Influencer 62

Influencer Report B2B ROI 62

Sprout Social

JANUARY 31, 2024

The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube engagement refers to the level of activity associated with your channel and videos. This activity includes views, shares, “Likes,” comments and new subscribers. What is YouTube engagement? Video duration.

YouTube 99

YouTube Engagement Metrics Analytics 99

Ignite Social Media

JANUARY 8, 2024

How do you define Impressions in social media? While the various social networks have slightly different definitions, generally each time your content appears on someone’s screen, it’s counted as an impression. What does Reach mean in social media? How are Video Views defined in social media?

Social Media 124

Social Media CPA CPM CPC 124

Talkwalker SM

JULY 13, 2016

The mobile photo sharing app now has more than 500 million active monthly users and it has firmly secured itself a place among the world’s most popular social networks. With social listening , brands can find out how successful their strategies are at the click of a button. Engagement rate. Share of Voice.

Metrics 60

Metrics Instagram Analytics Marketing 60

Ignite Social Media

NOVEMBER 17, 2021

And social commerce has also been top of mind as every major social network has released more shoppable features throughout the year. But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies.

Social Media 208

Social Media API Reputation Compete 208

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. and the app is trending towards 1B active users by the end of the year.

Analytics 154

Analytics Brands CPA Overview 154

Sherrilynne Starkie

FEBRUARY 23, 2013

However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns. Brands tend to use reach metrics which often are no measure of influence.

Blogger 389

Blogger Brands Technorati comScore 389

Ignite Social Media

JANUARY 24, 2020

The chart below looks at the action of liking/following brands on a social network. While this is not exclusive to Facebook, we do see that liking a brand on social media peaked in 2017 and has slowly been declining since. Are Users Unliking/Unfollowing Brands on Social Media? Check out our recommended metrics here.

Brands 181

Brands Sample Samples Facebook 181

SocMed Sean

MARCH 3, 2022

Pinterest began as a social network that allowed users to visually share and discover new interests and inspirations by posting images or videos to their boards or the boards of others. Despite its decline in users, nearly every industry on the planet is active on Pinterest, and some industries have been more successful than others.

Strategy 195

Strategy Marketing Automotive Campaign 195

Sprout Social

JANUARY 24, 2024

The magic of collaborating with influencers lies within their expertise—and brands should definitely learn from them while leveraging their social proof. Use authenticity as a main driver Consumers are looking for authentic content, and activating the right partners builds trust and connection with audiences.

Influencer 101

Influencer Brands Collaboration Authentication 101

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Use active voice Passive voice clouds the meaning of your copy. Active voice is clearer and will grab your audience’s attention.

Social Media 126

Social Media Template Templates Skills 126

Oktopost

NOVEMBER 16, 2023

Social Data Analysis Pros Social Data Analysis Cons 4 steps to Use Social Data Analysis to Power Your Marketing Strategy Make Your Data Actionable What Kind of Social Data Can You Analyze? Deciding which key metrics to analyze can be challenging with endless social data available.

Analysis 69

Analysis Data Sentiment Metrics 69

Buffer Social

JUNE 26, 2017

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! . You’ve got a social media strategy in place and a plan in mind. Invite your friends.

Social Networking 112

Social Networking Widget How To URL 112

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. The goal of social selling is primarily focused on driving sales, generating more leads from social media, and building personal brands for sales professionals. What is Employee Advocacy?

B2B 62

B2B Metrics Comparison Education 62

SocMed Sean

MARCH 1, 2022

Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow. Is YouTube Facing Challenges As A Social Network? While YouTube still commands the lion’s share of video-based social media popularity and user base, it is seeing rising competition. Is YouTube dying?

YouTube 204

YouTube Strategy Automotive Marketing 204

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Every social media service has its pros and cons. Why Instagram?

Instagram 159

Instagram Tools Hashtag Authentication 159

Socialized

FEBRUARY 10, 2021

Before you link to your audiences in social networks, you need to consider and identify them. You might, for example, study administrative activities that are irritating to your brand as it introduces a product or service that attempts to simplify repetitive jobs during a working day. Final Words.

Questions 130

Questions Social Media Social Networking Metrics 130

Proactive Report

OCTOBER 21, 2013

One of the areas of concern to small businesses is how to measure their social media activity. Here are few suggested metrics: Activity on each social platform: Most small businesses have limited time and resources. You can use tracking codes to see how people repsond to your social content and offers.

Small Business 65

Small Business Metrics Social Media Hubspot 65

Webbiquity SMM

DECEMBER 20, 2011

Similarly, in social media marketing, there are numerous intermediate “process” measures that don’t fit into an ROI equation, but which are vital in optimizing social media efforts in order to minimize “I” and maximize “R.” Nine Blog Metrics. Social media/network-referred traffic. Six Twitter Metrics.

Social Media 194

Social Media Metrics ROI Klout 194

Hootsuite

MAY 21, 2020

Social media monitoring helps you track key social metrics like brand awareness and social share of voice. You measure what you have already achieved, and create a record of what is happening in your industry’s social space. The social listening part is more active and strategic. Relevant hashtags.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

APRIL 25, 2024

Social media audit template A social media audit is a step-by-step review of your business’ social presence. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. You use this social media metrics map, of course.

Template 94

Template Templates Social Media RFP 94

Oktopost

JANUARY 30, 2023

This will save them time that would otherwise be spent on manual engagement and reporting, and will allow them to scale their social media activity more effectively. You can also measure TikTok’s direct impact on your conversion metrics and business KPIs, making it easier for you to understand how TikTok marketing performs.

B2B 62

B2B Strategy Social Networking Collaboration 62

SocMed Sean

JANUARY 21, 2019

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

ROI 269

ROI Social Media CSR Knowledge Base 269

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Social Media Strategies Summit

FEBRUARY 1, 2024

Step #1: Identify Your Social Media Competitors Google might seem like an odd place to start a social media audit. But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you.

Analysis 184

Analysis Social Media How To Hashtag 184

The Realtime Report

MAY 15, 2014

There are many different ways to measure the success of social networks; while we most often focus on user numbers and growth, there’s also value in determining the pure amount of messages or data being sent through a particular platform. Social Media Statistics Sandvine Snapchat social networking statistics Twitch.TV

Statistics 190

Statistics Social Networking Compete Mobile 190

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform. Tracks your performance and your competitors across multiple social media accounts so you can see how you measure up. Templates for every social network.

Tools 123

Tools Strategy Video Library 123

Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Boost efficiency through custom posts per network.

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

Direct Marketing Observations

NOVEMBER 20, 2013

The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. Pay attention to what Joachimsthaler says about social metrics. That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks.

Loyalty 226

Loyalty B2B Metrics Curation 226

Waxing UnLyrical

NOVEMBER 20, 2018

Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

SocMed Sean

APRIL 1, 2012

Finding a social media professional to help you with your online activities can sometimes be a tough process. 1) How long have you been engaged in social networking and/or social media channels? 1) How long have you been engaged in social networking and/or social media channels? Probably not.

Questions 280

Questions Social Media Pharmaceuticals Social Networking 280

Hootsuite

NOVEMBER 30, 2020

We’ve seen Hootsuite Inbox activity rise by as much as 115% this year—and we’re fully invested in making your Inbox experience as productive and efficient as possible. When creating reports from scratch, you can now see how each metric will appear, and adjust the reporting tiles in a preview window before finalizing the report.

HootSuite 119

HootSuite Instagram Metrics Template 119

Sprout Social

MARCH 11, 2020

As noted in our guide to social media trends , marketers rely on a variety of engagement metrics to figure out which posts are their top-performers. Whether you’re totally new to analytics or just need a quick refresher, here are some key metrics to help you determine your most successful social media posts.

Social Media 123

Social Media How To Metrics Analytics 123

Sprout Social

JUNE 7, 2016

While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. We’ll dive into your metrics shortly, but let’s take care of a couple housekeeping items first. Get to Know Your Twitter Activity Dashboard. Tweet Activity Tab. Top mention.

Metrics 40

Metrics Twitter Comparison Report 40

Buffer Social

NOVEMBER 24, 2020

Together with our Facebook, Instagram, and Twitter integrations, this makes Buffer’s analytics an all-in-one solution for these four popular social networks for businesses. Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Or simply, did all the metrics increase?

Analytics 98

Analytics LinkedIn Data Metrics 98

agora pulse

APRIL 24, 2020

Social media managers and marketers need social media stats. Without them, we don’t know whether our time on social networks is well spent, if our strategies are working, and if we are reaching the right people. Scroll down and to the “User Activity” chart. Here’s how.

Twitter 138

Twitter How To Analytics Statistics 138