Activities, Campaign and Marketing - Social Media Informer

7 examples of influencer marketing campaigns

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples

Examples Influencer Campaign Marketing

What’s your social media marketing budget?

Sherrilynne Starkie

JANUARY 27, 2020

What should be your social media marketing budget? In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. But with a social media strategy that links activities to expected outcomes, you can avoid wasteful, time-consuming and low-impact activities.

Social Media

Social Media Marketing Proposal Consultant

When Awareness Isn’t Enough: Government Social Media Campaigns That Create Action

Social Media Strategies Summit

JULY 12, 2023

Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. Why Awareness Doesn’t Guarantee Campaign Success Almost everyone reading this article knows that flossing is good for them. So how do we do that as marketers? What we actually need to do is get them to act.

Campaign

Campaign Social Media Case Study Training

Create an Advantage+ Shopping Campaign

Jon Loomer

MAY 24, 2023

If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. Let’s create an Advantage+ Shopping campaign… What Are Advantage+ Shopping Campaigns? They streamline the process of setting up your campaign.

Campaign

Campaign URL Advertising Analytics

Campaign Spending Limits, Account Spending Limits, and Daily Spending Limits

Jon Loomer

AUGUST 8, 2023

Such is the case for Campaign Spending Limits, Account Spending Limits, and Daily Spending Limits. Campaign Spending Limits When you create a campaign, you have the option of setting a Campaign Spending Limit. Campaign Spending Limits When you create a campaign, you have the option of setting a Campaign Spending Limit.

Campaign

Campaign Notification Advertising Questions

A digital media framework for smart marketing communications

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing

Marketing Syndication Adwords News

Create a Traffic Campaign with Instagram Profile Conversion Location

Jon Loomer

AUGUST 28, 2023

With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. Let’s set it up… Setup Use the Traffic campaign objective… Within the ad set, select “Instagram Profile” as your conversion location. There are no other options. .”

Campaign

Campaign Conversation Instagram Metrics

Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. This level of activity is truly remarkable, with the brand running influencer campaigns in 44 out of the 52 weeks of the year.

Influencer

Influencer Retail Marketing Discount

9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

Examples

Examples Campaign Tips UGC

Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Social Media Today

JANUARY 27, 2023

Twitter's also shared an update on its total active user count.

Publishing

Publishing Twitter Campaign Marketing

Navigating social media marketing in an election year

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands.

Social Media

Social Media Marketing Sentiment Influencer

Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips

Tips Marketing Privacy Influencer

3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

Metrics

Metrics Influencer Campaign CPA

New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. Getting meaningful influencer campaign measurement. These build a following quickly.

Influencer

Influencer Campaign Report CPM

Top 8 Viral Social Campaigns of the Year

Social Media Strategies Summit

JANUARY 2, 2020

Social Media has truly grown into its maturity as a marketing channel. While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product.

Campaign

Campaign Meme Instagram Social Media

10 metrics to track influencer marketing success in 2024

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics

Metrics Influencer Marketing Survey

Insights activation (II): run your marketing campaigns smartly with consumer insights based on social data [with case study]

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. From consumer insight to production in marketing campaigns.

Case Study

Case Study Activities Study Campaign

Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Nine Benefits of Social Proof in Marketing.

comScore

comScore Marketing Case Study Review

5 Ways To Run A Marketing Campaign With Social Media And Email

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. The secret lies in leveraging multiple marketing channels. On their own, both marketing channels have unique strengths and weaknesses. In this blog post, we’ll discuss two: social media and email.

Campaign

Campaign Social Media Marketing Metrics

15 Time-Saving Strategies for Social Media Marketers

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media marketing requires you to post fresh, relevant, and targeted content daily or even more frequently.

Social Media

Social Media Strategy Marketing Curation

The Essential Marketers Guide to B2B Demand Generation

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

B2B

B2B Marketing ROI Hubspot

3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. Click To Tweet.

Campaign

Campaign Marketing B2B Conference

5 Marketing Rules to Follow in 2024 From Top-Tier Brands

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through. This includes: Take the time to listen.

Brands

Brands Marketing Real Estate Collaboration

How to optimize your marketing budget: Do more with less

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering.

Marketing

Marketing How To Sample Samples

Pinterest interest? 5 Reasons It Should Stay In Your 2022 Marketing Strategy

SocMed Sean

MARCH 3, 2022

Over time, Pinterest has changed to become more of a video and e-commerce platform, generating revenue through advertising and more specifically through promoted pins, which are paid for by advertisers and marketers to sell their products. Is Pinterest still a good marketing platform for businesses in 2022? Is Pinterest Dying?

Strategy

Strategy Marketing Automotive Campaign

Insights activation: why social data is key in the pre-campaign phase [with a practical example]

Audiense

MAY 10, 2018

In most of our articles about consumer insights , we talk about one of the key elements when working with social data which is the activation of these insights. But … what does activate them really mean? Analysing the Fortnite audience in the pre-campaign phase. Analysing the Fortnite audience in the pre-campaign phase.

Activities

Activities Examples Campaign Data

10 social media monitoring tools to inform your campaigns

Sprout Social

AUGUST 17, 2022

Despite the name, “monitoring” is not a passive activity. This is especially true if you’re active on multiple networks. But doing so is easier said than done when you’re trying to track activity across multiple platforms. More importantly , brands must react to all of the above. The problem? Agorapulse.

Campaign

Campaign Social Media Tools Hubspot

Insights activation (III): how to validate the results of your marketing campaigns using social data [with case study]

Audiense

MAY 31, 2018

This week we publish the last post in this series about insights activation. Once a campaign is finished it’s time to analyze and evaluate the results obtained with the marketing actions you carried out. Has it been a successful campaign whose objectives were achieved?

Case Study

Case Study Campaign Activities Study

13 key tools for your influencer marketing campaigns

Audiense

JANUARY 25, 2018

The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails. Do you have the right toolkit to succeed?

Crimson Hexagon

Crimson Hexagon Influencer Campaign Tools

RedKangaroo Launches World’s First “Organic Growth” Marketing Platform Leveraging Social Media

Bill Hartzer

SEPTEMBER 29, 2023

RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. Brands that collaborate with RedKangaroo gain access to a dynamic and efficient word-of-mouth marketing tool, allowing them to tailor rewards for their user base. million in pre-seed funding.

Organization

Organization Platform Social Media Wireless

A 6-point framework for maximizing influencer marketing ROI

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI

ROI Influencer Marketing Survey

The right fit: How to find influencers for your brand’s marketing campaign

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.

Influencer

Influencer Campaign How To Marketing

Is YouTube for you? 5 Reasons To Keep It In Your 2022 Marketing Strategy

SocMed Sean

MARCH 1, 2022

That is, you need it as part of your digital marketing strategy for 2022. This popularity is an opportunity for marketers to leverage YouTube to grow their brands in 2022. Is YouTube still a good marketing platform for businesses in 2022? Here are some thoughts about including YouTube as an effective part of your campaigns.

YouTube

YouTube Strategy Automotive Marketing

6 brilliant Facebook campaigns (& why they worked)

Sprout Social

MARCH 29, 2021

billion monthly active users. But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. Even the little things make Adore Me’s Facebook campaigns a standout. Owlet Baby Care.

Campaign

Campaign Facebook Influencer Embedding

Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. It’s another metric of efficiency for brand ad campaigns.

Social Media

Social Media CPA CPM CPC

The Day I Activated Crisis Mode

Oktopost

JUNE 6, 2020

As the Director of Social Strategy, I felt it my duty to halt all Oktopost social media activity. To do this, I used a feature inside of Okotpost that no marketer ever wants to use. Within seconds, all social media activity across corporate publishing and employee advocacy came to an immediate halt. I enabled “ Crisis Mode.

Activities

Activities Notification Team Influencer

The benefits of influencer marketing (+ what the C-Suite cares about)

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer

Influencer Marketing Collaboration ROI

How To Align Social Media With Marketing Activities

Mindjumpers

AUGUST 2, 2010

So here’s a short checklist of how you can use social media to compliment your marketing activities. On a last note, when working on social media and marketing, it cannot be emphasized enough that tagging and linking is crucial to the number of results for your search.

Activities

Activities Social Media How To Marketing

10 Free Facebook Marketing Tools for your Social Media Campaigns

OnlineRockersHub Marketing Blog

MARCH 20, 2020

billion active users. Facebook also accounts for 2 million advertisers, and thus, it is considered a crucial part of formalizing your marketing strategy if you are actively using Facebook as a channel to reach out to your audience. These free Facebook marketing tools can facilitate the marketing of your brand on Facebook.

Campaign

Campaign Tools Social Media Facebook

How B2B influencer marketing will grow your brand

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B

B2B Influencer Brands Marketing

7 Surefire TikTok Marketing Strategies That Get Results

Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. Here are 7 surefire TikTok Marketing strategies. However, if you’re starting out on your TikTok Marketing Strategy, we have listed down here our top 7 strategies that are sure to give you results.

Strategy

Strategy Marketing Banking Influencer

Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

B2B

B2B Examples Company Instagram

Kraft’s Latest Campaign, #SendNoods, Put Buzz Before Brand Value

Ignite Social Media

OCTOBER 13, 2020

On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. The activation launched on National Noodle Day and lasted for six days, during which the company promoted the program on their social channels, through press releases , and with a digital commercial starring actor Vanessa Bayer. Wrong Audience.

Campaign

Campaign Brands Press Release UGC

The work isn’t done: Make brand activism more than a moment

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. That lack of communication is a problem for us as marketers—and all of us need to make it our problem. “Believe in something. Even if it means sacrificing everything.”.

Activities

Activities Brands Social Capital Compete

7 examples of influencer marketing campaigns

What’s your social media marketing budget?

Trending Sources

When Awareness Isn’t Enough: Government Social Media Campaigns That Create Action

Create an Advantage+ Shopping Campaign

Campaign Spending Limits, Account Spending Limits, and Daily Spending Limits

A digital media framework for smart marketing communications

Create a Traffic Campaign with Instagram Profile Conversion Location

Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Navigating social media marketing in an election year

Seven Essential Digital Marketing Tips for 2021 (And Beyond)

3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

New report resurrects AVE measurement for influencer campaigns

Top 8 Viral Social Campaigns of the Year

10 metrics to track influencer marketing success in 2024

Insights activation (II): run your marketing campaigns smartly with consumer insights based on social data [with case study]

Nine Benefits of Using Social Proof in Marketing

5 Ways To Run A Marketing Campaign With Social Media And Email

15 Time-Saving Strategies for Social Media Marketers

The Essential Marketers Guide to B2B Demand Generation

3 Crazy Account-Based Marketing Campaigns That Actually Worked

5 Marketing Rules to Follow in 2024 From Top-Tier Brands

How to optimize your marketing budget: Do more with less

Pinterest interest? 5 Reasons It Should Stay In Your 2022 Marketing Strategy

Insights activation: why social data is key in the pre-campaign phase [with a practical example]

10 social media monitoring tools to inform your campaigns

Insights activation (III): how to validate the results of your marketing campaigns using social data [with case study]

13 key tools for your influencer marketing campaigns

RedKangaroo Launches World’s First “Organic Growth” Marketing Platform Leveraging Social Media

A 6-point framework for maximizing influencer marketing ROI

The right fit: How to find influencers for your brand’s marketing campaign

Is YouTube for you? 5 Reasons To Keep It In Your 2022 Marketing Strategy

6 brilliant Facebook campaigns (& why they worked)

Buzzwords Decoded: 32 Social Media Marketing Terms Explained

The Day I Activated Crisis Mode

The benefits of influencer marketing (+ what the C-Suite cares about)

How To Align Social Media With Marketing Activities

10 Free Facebook Marketing Tools for your Social Media Campaigns

How B2B influencer marketing will grow your brand

7 Surefire TikTok Marketing Strategies That Get Results

Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Kraft’s Latest Campaign, #SendNoods, Put Buzz Before Brand Value

The work isn’t done: Make brand activism more than a moment

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