Jon Loomer

AUGUST 28, 2023

With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. Let’s set it up… Setup Use the Traffic campaign objective… Within the ad set, select “Instagram Profile” as your conversion location. There are no other options. .”

Campaign 147

Campaign Conversation Instagram Metrics 147

Sherrilynne Starkie

AUGUST 15, 2018

The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”. In addition, there are cheap ways to automate Instagram activity such as liking posts and following others.

Influencer 199

Influencer Campaign Report CPM 199

Social Media Strategies Summit

JANUARY 2, 2020

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.

Campaign 165

Campaign Meme Instagram Social Media 165

Sprout Social

AUGUST 17, 2022

Despite the name, “monitoring” is not a passive activity. This is especially true if you’re active on multiple networks. But doing so is easier said than done when you’re trying to track activity across multiple platforms. More importantly , brands must react to all of the above. The problem? Agorapulse.

Campaign 125

Campaign Social Media Tools Hubspot 125

Social Media Strategies Summit

APRIL 29, 2021

Content that engages an audience and compels them to act is at the heart of every successful marketing campaign. Competitor activities, to see what they are promoting, and where they are succeeding (or not). The post How “Content Journalism” Drives Marketing Campaign Success appeared first on Social Media Strategies Summit Blog.

Journal 147

Journal Campaign Content Marketing 147

Audiense

MAY 10, 2018

In most of our articles about consumer insights , we talk about one of the key elements when working with social data which is the activation of these insights. But … what does activate them really mean? Analysing the Fortnite audience in the pre-campaign phase. Analysing the Fortnite audience in the pre-campaign phase.

Activities 90

Activities Examples Campaign Data 90

Jon Loomer

FEBRUARY 4, 2019

More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns. How Campaign Budget Optimization Works. Setting Budgets: Now and Before.

Campaign 167

Campaign Facebook Advertising Buy 167

Jon Loomer

JANUARY 9, 2018

Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. Let’s take a closer look… What is Campaign Budget Optimization?

Campaign 167

Campaign Features Facebook Advertising 167

Hootsuite

FEBRUARY 24, 2022

Making sense of it all and maintaining an active, on-brand presence across networks can be a challenge. Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform? What is a cross-platform campaign? Have a plan.

Examples 145

Examples Campaign Platform Tips 145

Oktopost

JUNE 6, 2020

As the Director of Social Strategy, I felt it my duty to halt all Oktopost social media activity. Within seconds, all social media activity across corporate publishing and employee advocacy came to an immediate halt. Within seconds, all social media activity across corporate publishing and employee advocacy came to an immediate halt.

Activities 98

Activities Notification Team Influencer 98

Sprout Social

MARCH 29, 2021

billion monthly active users. Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. That’s why we’ve outlined some recent success stories from brands, ranging from killer Facebook ad campaigns to smart posts that receive tons of love organically. Owlet Baby Care.

Campaign 142

Campaign Facebook Influencer Embedding 142

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. From consumer insight to production in marketing campaigns.

Case Study 79

Case Study Activities Study Campaign 79

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. They’ve gone on to inspire the rise of social activism including everything from #LoveWins to #TimesUp to #FridaysForFuture. . What is social media activism?

Hashtag 145

Hashtag Activities Social Media Retail 145

Keyhole.co

NOVEMBER 18, 2021

That said, working with influencers is not the same as a traditional digital marketing campaign. Instead of relying on spreadsheets and screenshots from influencers, influencer marketing platform Keyhole helps brands measure and optimize influencer marketing campaigns with analytics data. Pricing – Customized. . #2. Top features: .

Influencer 124

Influencer Campaign Tools API 124

Laurel Papworth

OCTOBER 5, 2013

Illegal: Better Roads Chalk Social Media Campaign. Unless those children are participating with 7 million Australian members of Automobile Clubs in the Demand Better Roads chalk up a message campaign initiated using social media by NRMA. Amendment to Consumer and Competition Act to stop Customer Anti Social Media Campaigns.

Activities 111

Activities Campaign Proposal Transportation 111

Social Media Today

JANUARY 27, 2023

Twitter's also shared an update on its total active user count.

Publishing 211

Publishing Twitter Campaign Marketing 211

Keyhole.co

NOVEMBER 23, 2023

KPIs can be based on industry benchmarks or results from past campaigns. Like any other marketing campaign, measuring your return on investment (ROI) will determine success. Here are some top influencer marketing KPIs to analyze to help you quantify your campaign’s ROI so that you can expand your budget as your efforts succeed.

Influencer 52

Influencer Campaign ROI Discount 52

The Realtime Report

DECEMBER 20, 2021

for SEO Campaigns. If you are looking for a way to increase your local web traffic in Dallas , then you have probably heard about the Google 3 Pack with respect to local SEO campaigns. This is the Google 3 Pack, and you want to land there as a part of your local SEO campaign. Landing in the Google 3 Pack.

SEO 91

SEO Campaign Google Overview 91

Sprout Social

MAY 26, 2022

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. Get to know your audience.

Examples 142

Examples Campaign Tips UGC 142

Ignite Social Media

OCTOBER 13, 2020

On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. The activation launched on National Noodle Day and lasted for six days, during which the company promoted the program on their social channels, through press releases , and with a digital commercial starring actor Vanessa Bayer. Unoriginal.

Campaign 106

Campaign Brands Press Release UGC 106

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. But what we do execute is our social media strategy, our content strategy, our marketing campaigns and our creative decision-making. “Believe in something.

Activities 117

Activities Brands Social Capital Compete 117

Keyhole.co

DECEMBER 11, 2023

Engagement rates have become the yardstick of success for email and social media campaigns. That’s the magic of high-engagement email campaigns. To truly understand the art of maximizing engagement, we’re going to dive into the core elements that make email and social media campaigns shine. What is engagement rate?

Campaign 52

Campaign Engagement Social Media How To 52

Social Media Strategies Summit

JANUARY 10, 2019

Here are 10 of the best storytelling campaigns we’ve seen in 2018 and what you can learn from them. Peloton’s Better is In Us Campaign. This campaign, which premiered during the Winter Olympics, told the story of a working mother and all of the tiny struggles and wins that are a part of her daily life. Think beyond video.

Net Neutrality 161

Net Neutrality Campaign Brands Apple 161

Audiense

MAY 31, 2018

This week we publish the last post in this series about insights activation. Once a campaign is finished it’s time to analyze and evaluate the results obtained with the marketing actions you carried out. Has it been a successful campaign whose objectives were achieved?

Case Study 68

Case Study Campaign Activities Study 68

Keyhole.co

MARCH 31, 2021

6 Influencer KPIs to Track Every Campaign. KPIs can be based on industry benchmarks or results from past campaigns. Like any other marketing campaign, measuring your return on investment (ROI) will determine success. . You can choose from a number of third-party apps to measure your follower growth during your campaign period.

Influencer 121

Influencer Campaign ROI Discount 121

Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Mindjumpers

DECEMBER 8, 2017

So when OtterBox came to us needing a campaign about the importance of protecting your phone, what did we do? We created a 14-part web-series, activated more than 100 pieces of content on both OtterBox and the creatives’ channels, we connected with… Actually, why don’t you watch the case study?

Campaign 100

Campaign Case Study Travel Study 100

Social Media Strategies Summit

DECEMBER 4, 2020

If your brand hasn’t ramped up your holiday campaigns yet, right now is the time to start. Because of this, brands need to adjust their campaigns to reflect the current environment. Just last month Instagram rolled out an update to the platform that replaced the ‘activity’ tab with a new shopping feature. Source: Afterpay.

Campaign 130

Campaign Social Media Retail How To 130

Jon Loomer

FEBRUARY 12, 2024

They consider it a “true prospecting” campaign and only go after completely new customers. This is seen in the examples above when running manual Sales campaigns using either Advantage+ Audience or the original audience options, as described in the previous section. But Advantage+ Shopping Campaigns go even further.

Advertising 180

Advertising Campaign Cost Conversation 180

Pixlee

JULY 12, 2021

How do you create an advanced influencer campaign tailored to the summertime? If you’re marketing an outdoor activities brand like Yakima Racks, focus on social users who love adventuring out in the world. Designing a Summer-Specific Influencer Campaign. Start with these tips. Find the Right Influencers for Summer.

Influencer 95

Influencer Campaign Apparel Travel 95

Likeable

JUNE 29, 2021

However, the rapid commercialization of Pride has led to “performative activism” as well as ingenuine attempts by brands to profit off of rainbow, Pride-themed products while not actually supporting the LGBTQ+ community in a meaningful way. . So, what makes a great social media Pride campaign? Billie: LGBTQ+ Fairy Tales.

Campaign 86

Campaign Travel Hotels Film 86

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

Metrics 52

Metrics Influencer Campaign CPA 52

Keyhole.co

JULY 29, 2023

They actively promote hashtags, such as #StarbucksLove, and feature UGC on their social media channels. They create polls, quizzes, and contests to encourage active participation. Creating social media campaigns Starbucks designs captivating social media campaigns to generate buzz and attract attention.

Campaign 52

Campaign Social Media Strategy Hashtag 52

Ignite Social Media

JANUARY 22, 2024

With over 1 billion monthly active users, TikTok has become a platform that brands simply cannot ignore. Either they don’t have the resources to maintain an active presence or they face restrictions from their global offices. Target the right users for your campaigns. and give the campaign a name. Ease of setup.

Organization 179

Organization Campaign Conversation Platform 179

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process. The desire for campaign-based tactics with no existing presence of any kind.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. Looking for inspiration for your next social media campaign? 7 social media campaign examples to learn from. Coors Light #CouldUseABeer. We’re buying.

Campaign 145

Campaign Social Media Travel Hashtag 145

Keyhole.co

JULY 11, 2023

Utilizing hashtag campaigns is one of the most efficient methods to leverage Instagram’s reach and promote dropshipping businesses. This article states the importance of hashtag campaigns and provides a guide on leveraging Instagram hashtag campaigns to promote dropshipping businesses.

Hashtag 52

Hashtag Campaign Instagram How To 52