Sprout Social

NOVEMBER 15, 2023

I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. You will find yourself having the same conversations over and over again as a social media manager.

Social Media Management 118

Social Media Management Skills Social Media Upcoming 118

Social Media Strategies Summit

DECEMBER 7, 2023

She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. Athletics: “Athletics is a front door to so many institutions, so if you have a great athletic team, that’s a great place to start building collaboration.” What Is the Enrollment Cliff?

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Sprout Social

DECEMBER 12, 2022

To help you thrive through turbulent times, we asked our team and a few external experts what they think is in store for the future of social media. Use these insights to inform your 2023 strategy and you’ll do great things in the new year. Social media managers live and breathe social.

Social Media 97

Social Media Social Media Management Authentication Sentiment 97

Buffer Social

SEPTEMBER 28, 2023

It’s pretty common for our team to run their own blog, we have several published authors on the team, and many of our engineers run apps that have nothing to do with their regular work. Though some companies prefer that anyone on their team not have side projects and actively discourage it, that has never been our way at Buffer.

Project 62

Project Team Journal Hosting 62

Sprout Social

MAY 8, 2023

While you may be ready to jump in and post at these provided peak engagement times as part of your strategy, consider pairing this data with your own social media data analysis. Start your free trial of Sprout Social and discover the best times to post on social media today.

Tourism 108

Tourism Travel Education Engagement 108

Sprout Social

MAY 16, 2023

Over the next three years, business leaders will equip their social teams with tools and personnel needed to capitalize on every opportunity. In fact, 4 in 10 expect their social media budget will increase by at least 50% in the next three years. Make no mistake, the current state of social media is exciting.

Social Media 108

Social Media Loyalty Reputation Data 108

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

Team 109

Team Hubspot Marketing SMS 109

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 101

Social Media Team Social Media Management Report 101

Likeable

MAY 18, 2022

With so many platforms and so many metrics, it’s difficult (if not impossible) to manage a brand’s online presence without the help of a social media management system. And Likeable’s team of pros can help take your new ride, so to speak, from the parking lot to the racetrack. . Interested in learning more?

Social Media Management 52

Social Media Management Tools Social Media Brands 52

Convince & Convert

DECEMBER 6, 2023

Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1. 51% of Memorable Brands Respond to Customers According to the 2023 Sprout Social Index, over 50% of brands that stand out on social media respond to their customers.

Social Media 143

Social Media Hubspot Statistics Survey 143

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

FEBRUARY 6, 2024

When I think about social media’s evolution over that timeframe alone, this award underscores the growing value of our product and the essential role social media management plays in businesses today. The voice of the customer is our north star Our goal at Sprout is to be a joy to do business with.

Software 114

Software Products Team One Spot 114

Social Media Strategies Summit

SEPTEMBER 22, 2023

Define Social Media Customer Care Goals If you’re going to offer fantastic customer service on social media, you first need to figure out what “fantastic” actually looks like. Give your support team a clear focus by agreeing on measurable KPIs based on the goals you want to achieve.

Strategy 130

Strategy FAQ Guidelines Policies 130

Hootsuite

JANUARY 4, 2023

Social marketers do a lot more than scroll through TikTok all day. Shout out to all the social media managers juggling so many hats while keeping their social channels afloat. Your social media marketing team also supports (or sometimes provides) social customer service. Google Scholar.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Ignite Social Media

MARCH 31, 2023

It requires effective communication, a collaboration between internal teams, and a systemic approach to change. Our team understands that everyone is equally respected and heard, regardless of their title, rank, or age. “The hardest lessons I’ve learned all seem to stem from not speaking up.” ” 2.

Team 78

Team Policies Resources Construction 78

Sprout Social

JUNE 14, 2023

Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. A rising tide lifts all ships.

Survey 95

Survey Marketing Social Media Management Badge 95

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing 130

Marketing How To Sample Samples 130

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

Template 134

Template Templates Social Media Tips 134

Oktopost

APRIL 25, 2022

In this episode, Dylan explains how taking his initial social media audit from an external perspective and applying it to the internal context of EY was critical to his success. He caps off the show sharing some of the growth his team has seen since 2020 and what’s ahead for EY in 2023! Meet Dylan.

Data 118

Data Strategy How To Social Media Management 118

Keyhole.co

SEPTEMBER 13, 2023

Opt for a reliable social media management tool to make your hashtag research more accurate. Besides offering other social media management capabilities, we have the industry’s best hashtag analytics feature. Later Social media management platform Later also offers an Instagram hashtag tool.

Hashtag 52

Hashtag Trends Instagram UGC 52

Hootsuite

MARCH 1, 2024

Instagram Threads nearly broke the internet when it debuted in early July 2023. In fact, as a Meta Business Partner, Hootsuite is one of the first social media management apps to offer this functionality — and it’s super easy to use. 1 Social Media Tool Create.

Instagram 107

Instagram HootSuite How To Social Media Management 107

Sprout Social

MARCH 29, 2023

As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department. Yet, each team brings unique skill sets and expertise to the table. It’s important for recruitment teams to lean into these platforms.”

Social Media 100

Social Media Strategy Team Review 100

Sprout Social

AUGUST 7, 2023

The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm. Our team has spent the last month discussing these questions while experimenting with our approach to Meta’s latest platform.

API 92

API Social Media Management Platform Instagram 92

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). Even the majority of our own team fit within that demographic. This led us to new questions.

Social Media 122

Social Media Survey Education Team 122

Oktopost

DECEMBER 21, 2023

In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. Ahrefs, SEMrush, etc.)

Metrics 99

Metrics Influencer Marketing Survey 99

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. How could social listening inform product development priorities?

Social Media 113

Social Media Marketing Atlassian Team 113

Keyhole.co

SEPTEMBER 13, 2023

To save time and identify the best hashtag for TikTok, invest in a reliable social media management tool. Finally, use a scalable tool like Keyhole to eliminate the repetitive analytics tasks and let your team concentrate on creating unique and trendy content. That’s where Keyhole can help you.

Hashtag 52

Hashtag Trends UGC How To 52

Keyhole.co

AUGUST 28, 2023

Pricing Available via contact Top Features Content velocity and visibility tracking Influencer marketing optimization Brand reputation management Customer intelligence Competitive benchmarking Unified Analytics 4. Sprout Social Another fan favorite is Sprout Social , an all-in-one social media management platform.

Metrics 52

Metrics Analytics YouTube Video 52

Buffer Social

SEPTEMBER 5, 2023

— Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company. These individuals also provide strategic direction, manage their social team, and report on quantitative and qualitative metrics vital to their company.

Social Media 90

Social Media How To Skills Hubspot 90

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. This helps your team focus on more strategic aspects like providing stellar customer service and brand experience. Enter AI analytics.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Buffer Social

JULY 24, 2023

For example, Mitra, Buffer’s social media manager, makes TikToks that feel natural to TikTok but also show who we are as a company. Doubling down on a niche early on allowed her to grow quickly.

How To 75

How To Film Collaboration Hashtag 75

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. For some women, like Alexa Heinrich, Social Media Manager at St. Is your executive team and board of directors almost entirely made up of men? Something isn’t adding up.

Social Media 117

Social Media Team Groups Groups 117

Sprout Social

JULY 14, 2023

Jill Rowley Salesforce When your marketing team is enabling sales , it becomes easier to achieve target goals. Consequences of sales and marketing misalignment Overcoming common challenges to sales and marketing alignment Benefits of sales and marketing alignment How to align sales and marketing teams What is sales and marketing alignment?

Collaboration 76

Collaboration Marketing Team Hubspot 76

Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? What is a social media manager?

Social Media 86

Social Media Social Media Management Skills Survey 86

Hootsuite

MARCH 23, 2023

pic.twitter.com/MBLSd3jsfG — Kaleigh Moore (@kaleighf) March 9, 2023 Creating and using tools is how humankind evolved , from prehistoric stone knives to the horse and buggy and now, microchips and computer software. List social media goals for your next campaign. 8 best AI copywriting tools for 2023 1.

Tools 135

Tools HootSuite Price Template 135

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

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Content iPhone Sports Remix 130