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9 YouTube trends for your content strategy in 2022

Sprout Social

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. So what’s hot on YouTube in 2022? This new mobile-first feature allows the platform to capitalize on the fact that 70% of its viewership comes from mobile devices. Live videos.

YouTube 139
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How are Those 2022 Predictions Working Out?

Direct Marketing Observations

I could probably have shortened this post up dramatically though by just saying that Tik-Tok will be THE platform of 2022, but what’s the fun in that? As 2021 dry-heaved to a thankful close we had no choice but to be optimistic in 2022. What has 2022 brought to us all? It’s not just Twitter and Facebook anymore either.

B2B 112
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Meta Shuts Down Facebook Podcasts

Jon Loomer

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October. Explaining Facebook Podcasts. Know that this wasn’t unique content that podcasters created for Facebook.

Facebook 204
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Learn Facebook Ads Tips in Quick Audio Shots

Jon Loomer

I’m doing something different, and it may be an easier way for you to consume my content about Facebook ads. Way, way, way back in 2013, I started The Pubcast (then The Social Media Pubcast) to talk about topics related to Facebook ads and entrepreneurship over a beer. I truly believe in the potential for this product.

Tips 193
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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. Is TikTok a good marketing opportunity for businesses in 2022? Here’s why: Of TikTok’s 1.1

Trends 147
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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

Except, it will have a “sponsored” or”promoted” label in the viewer’s social media feed. This allows you to take advantage of the ease of creating a boost post vs ad on Instagram, Facebook, or LinkedIn while also building specifically promotional content that might not be effective as an organic post. What’s a social ad?

LinkedIn 107
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10 Best Social Media Scheduling Tools to Save Time in 2022

Hootsuite

10 social media scheduling tools for 2022. Note that scheduling TikToks through Hootsuite allows you to avoid the 10-day scheduling limit and even schedule TikToks from your mobile device using the Hootsuite mobile app. It’s available either on desktop or as a mobile app. Instagram ( Posts , Stories , and Reels ).