Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. — Michaela Mendes (@mmendeswrites) November 9, 2021.

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Data Social Media Sentiment Team 140

Likeable

MARCH 31, 2021

Keep reading to find out what social listening is, what you can do with it, and why it’s absolutely crucial to your brand in 2021. Social listening can help brands improve content strategy and messaging, brainstorm creative campaigns , and create more impactful partnerships. What Is Social Listening? More on this later!).

Strategy 106

Strategy Brands Influencer Analysis 106

Sprout Social

JUNE 22, 2021

Sprout data reveals 54% of marketers say video is the most valuable content for achieving their brand’s social goals, making YouTube a prime candidate for brands. As consumers, especially younger audiences, flock to visual platforms, brands need to invest in apps like Instagram where visual content is king. million US users.

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Platform Social Media Tumblr Reddit 118

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Quick Jump to Section.

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Content FAQ Sentiment Hashtag 118

Sprout Social

AUGUST 17, 2021

We were able to find a clear winner after using Sprout Social’s Advanced Listening to analyze 440 Tweets from June 27, 2021, to August 1, 2021. — Adweek (@Adweek) July 11, 2021. — CoinMarketCap (@CoinMarketCap) August 2, 2021. Ecompapi) July 23, 2021. — Jack Appleby (@JuiceboxCA) July 29, 2021.

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Questions Sentiment Meme Trends 118

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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UGC Content HootSuite Authentication 145

Sprout Social

MARCH 8, 2021

For any content creator, there’s a lot to like about the concept of newsjacking. But when done poorly, an attempt to create timely content can fall flat. — GoogleTrends (@GoogleTrends) February 5, 2021. Who will take the lead on creating content for a blog or social media, and do you have the resources you need to do that?

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Content Trends How To Exercises 130

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. An example of this is how Spotify uses machine learning to improve content recommendations. What is AI-driven customer experience?

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Sprout Social

SEPTEMBER 23, 2021

3 social-first fashion trends that made waves in 2021. Using Sprout Social’s Advanced Listening tool, we analyzed 336 Tweets from July 1, 2021, to September 21, 2021, that referenced Twilight and key terms like “style” or “fashion.” — Glamour (@glamourmag) April 1, 2021. The men of the ‘90s. timdessaint.

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Retail Trends Social Media Fashion 126

Sprout Social

APRIL 7, 2021

Likes, shares and follows tell us a lot about what kind of content lands with our audience. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. There’s a difference between creating popular content and effective content. Click through rate.

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Social Media Content Lurker Metrics 135

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

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Skills Sentiment Team Press Release 128

Sprout Social

SEPTEMBER 15, 2021

. — Starbucks Coffee (@Starbucks) August 24, 2021. Using Sprout Social’s Advanced Listening tool , we analyzed over 106,300 Tweets and Instagram posts between August 23, 2021 – September 13, 2021 to take a closer look at the social hype building around fall flavors. maddybrown225) September 9, 2021.

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Apple Marketing Meme Sentiment 125

Sprout Social

JANUARY 21, 2021

In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. Brainstorm and test new campaigns.

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Pixlee

SEPTEMBER 15, 2021

Creator” is a broader term to describe influencers and any user creating content for your brand. You want to develop a working relationship with influencers who have supported your business to promote greater success and positive sentiment about your brand. On average, businesses make $6.50 Macro-Influencers and Micro-Influencers.

Tips 52

Tips Influencer Campaign Metrics 52

Pixlee

SEPTEMBER 15, 2021

Creator” is a broader term to describe influencers and any user creating content for your brand. You want to develop a working relationship with influencers who have supported your business to promote greater success and positive sentiment about your brand. On average, businesses make $6.50 Macro-Influencers and Micro-Influencers.

Tips 52

Tips Influencer Campaign Metrics 52

Sprout Social

MAY 3, 2021

— Katerina (@katerinajeng) April 16, 2021. — Angry Asian Man (@angryasianman) April 1, 2021. Jenny Li Fowler , the Director of Social Media Strategy at MIT, echoes Flory’s sentiment: “It feels like it always took a backseat to other awareness months, and now I have mixed feelings about it. konaomie) April 23, 2021.

Brands 121

Brands Education Communities Authentication 121

SocMed Sean

MARCH 22, 2022

In 2021, the most tweeted movies of the year were Black Panther and Godzilla vs. Kong. When companies directly respond to customers using Twitter, it can positively impact customers’ sentiment about the given company. Over the last couple of years especially, much of the conversation has been in response to politics.

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Sprout Social

DECEMBER 15, 2020

There are a couple of factors likely contributing to the dip in conversations surrounding 2021 goal setting. my list of new year’s resolutions for 2021: 1. People also have to contend with the unpredictability of 2021. Jan 1, 2021 New Year's Resolution: Not like that. For starters, people are tired. — M.A.D.,

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Instagram Comparison Sentiment Reddit 130

Sprout Social

JANUARY 19, 2022

Schedule your content. Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. — Wawa (@Wawa) November 22, 2021. Schedule your content. Your seven-step product launch checklist: Define your audience. Position your product. Time your launch.

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Products Social Media FAQ Sentiment 135

Sprout Social

AUGUST 10, 2021

We can dig in on specific topics, understand sentiment, and surface things we might miss by relying only on instinct. . — Sprout Social (@SproutSocial) April 13, 2021. — Harlem's Best Social Media Marketer (@SidraStartups) July 22, 2021. — Sprout Social (@SproutSocial) May 12, 2021. I love em ??

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Eventful Team Sentiment Social Media 124

Sprout Social

DECEMBER 29, 2022

Meet #Yardrunners 2021: former student-athletes turned pharmacists, entertainers, engineers, entrepreneurs, and the world’s next leaders coming out of Historically Black Colleges and Universities. The 2021 #Yardrunners Collection is available now. — Nike.com (@nikestore) September 13, 2021. Maintaining customer loyalty.

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Reputation Sentiment Loyalty Nielsen 89

Sprout Social

OCTOBER 1, 2022

Bringing a little autumn coziness into your marketing strategy is a great way to keep your content fresh and engaging. In 2021, Tweets related to pumpkin spice garnered 2.29 million engagements, making for a 29% increase from September 2021’s numbers. And, sentiment about pumpkin spice is 69% positive.

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Marketing Sentiment Apple Trends 103

Hootsuite

AUGUST 25, 2021

This sentiment has gone from being something whispered quietly in the back corners of marketing departments to center stage on Twitter. Nathan Allebach (@nathanallebach) July 26, 2021. Jon-Stephen Stansel (@jsstansel) July 27, 2021. Victor (@just4victor) July 27, 2021. Nick (@AtNickMartin) August 17, 2021.

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Social Media Management Social Media HootSuite Training 126

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

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Social Media Banking Brands Sentiment 74

Social Media Strategies Summit

FEBRUARY 24, 2021

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. That involves tracking key metrics like: Sentiment : On balance, are the conversations you’re tracking more positive, negative, or neutral?

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Social Media Strategy Sentiment Marketing 147

Hootsuite

FEBRUARY 1, 2022

Twitch is an online video streaming platform that allows creators to live stream content to a dedicated audience. As of December 2021, the platform boasts over 7.5 million active streamers , with video game streaming and eSports the most popular content for creators to broadcast to their followers. But, don’t worry.

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Marketing Authentication Template Templates 102

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. In 2021, following a year of social unrest and hyper-focus on racial inequality, consumers began calling on brands to put their money where their mouth is and invest in Black talent and programs to uplift Black communities.

Campaign 112

Campaign Brands Communities Industry 112

Sprout Social

DECEMBER 7, 2021

If there’s anything 2021 proved, it’s that a lot can happen in 12 months. Courtney Gagné , Inclusion and Diversity Program Manager and former Senior Social Media Specialist at Progress, echoed this sentiment. User-generated content will continue to grow, taking a larger role in overall marketing strategy and campaign development.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

OCTOBER 4, 2021

Owned data measures the performance of content you publish across your brand’s social profiles. This includes both organic content that you create, as well as paid content that you sponsor, promote or pay for. These differences impact how you should approach content strategy and how you should interpret your performance metrics.

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Data Metrics Sentiment Analytics 124

Sprout Social

APRIL 12, 2022

Building a positive public image now also means understanding how to increase online engagement, get backlinks and identify opportunities for content. Gauge positive and negative sentiment from audiences. Two-thirds of the PR firms that had top profit performance in 2021 focused on DEI with a pay equity audit. versus 2.87

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Statistics Skills Analytics Press Release 107

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn. — BBC Sport (@BBCSport) August 1, 2021.

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Eventful Social Media How To Sports 114

Sprout Social

MAY 5, 2021

In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Supporting your reps with data and sales enablement content not only makes your reps’ lives easier but also boosts your company’s bottom line. How-to videos. How-to videos.

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Data Marketing How To Collaboration 117

Likeable

APRIL 26, 2021

Throughout 2021, 50 households across the U.S. To tell the stories of the deserving recipients, their families, and the epic surprises taking place across the country, we worked closely with Envoy Mortgage’s in-house and agency teams to create social-first content. will be surprised with up to $150,000 in mortgage assistance.

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Sentiment Campaign Team Small Business 91

Oktopost

APRIL 11, 2022

Competitive analysis could include many different elements such as visiting competitors’ websites, tracking their search engine rankings, or looking at the content they post on their blogs or social media pages. Content creation that’s guided by what customers want.

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Analysis Price Influencer Sentiment 118

Sprout Social

SEPTEMBER 22, 2021

As the social media and content manager for the NFLPA, my job is threefold—promoting NFLPA programs and services, sharing player-driven social content and connecting players with potential partnerships. We use social analytics to determine which content formats and social channels are most conducive to achieving our campaign goals.

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Campaign Hashtag Analytics Metrics 121

Buffer Social

AUGUST 2, 2023

I subsequently built three profitable bootstrapped online businesses in the music industry, one I successfully sold in 2021. Looking at the overall market sentiment in April 2023, it was clear that there was a lot of uncertainty. To keep subscribers engaged, I sent out weekly polls and interactive content.

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Newsletter Reddit Sentiment Startup 83

Sprout Social

DECEMBER 5, 2022

Hundreds of brands created their own feel-good content using the song. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. You can even provide reality checks, like “Instagram vs Reality” content, to avoid fueling comparison on social. sproutsocial.

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Social Media Crowdsourcing Privacy Comparison 140