Sprout Social

JANUARY 18, 2022

Once your Topic is set up, it will continue to collect social data as long as it’s active. . While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for audience insights. GM’s Mary Barra.

Skills 124

Skills Sentiment Team Press Release 124

Sprout Social

AUGUST 16, 2023

Coupled with the unpredictable nature of social media and the looming economic downturn , many weary financial services executives see social media as a threat. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet.

Social Media 74

Social Media Banking Brands Sentiment 74

Social Media Strategies Summit

FEBRUARY 24, 2021

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Source: Sprout Social.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

JANUARY 19, 2022

Schedule your content. Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. — Wawa (@Wawa) November 22, 2021. Some social media management software even allows you to save go-to answers. Schedule your content.

Products 132

Products Social Media FAQ Sentiment 132

Sprout Social

APRIL 12, 2022

Building a positive public image now also means understanding how to increase online engagement, get backlinks and identify opportunities for content. The internet and social platforms are vital tools for storytelling, brand management and connection. Gauge positive and negative sentiment from audiences. versus 2.87

Statistics 104

Statistics Skills Analytics Press Release 104

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate.

Eventful 110

Eventful Social Media How To Sports 110

Sprout Social

OCTOBER 4, 2021

When assessing your social data, you need to evaluate the full spectrum of earned and owned data. Owned data measures the performance of content you publish across your brand’s social profiles. This includes both organic content that you create, as well as paid content that you sponsor, promote or pay for.

Data 120

Data Metrics Sentiment Analytics 120

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What do we mean when we say social media viral video? A lot of it comes back to emotion and social connection.

Video 125

Video Social Media How To Trends 125

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. But how do you create content around diversity that resonates and feels authentic? For some women, like Alexa Heinrich, Social Media Manager at St.

Social Media 114

Social Media Team Groups Groups 114

Hootsuite

MARCH 15, 2021

— Daniel Dae Kim (@danieldaekim) February 20, 2021. — Zain Chagla (@zchagla) February 25, 2021. Informally, users might mention your brand by: sharing links to your content, like how this user shared content from the magazine Slate. — kid_Qr (@meinca1959) March 11, 2021. We’re just doing it.

Twitter 145

Twitter HootSuite Notification Analytics 145

Oktopost

OCTOBER 26, 2020

Clearly, your buyers are now all over social media. Reaching these buyers on the right platform, at the right time, and with the perfect content to answer their needs is no easy feat. To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all.

Social Media Management 160

Social Media Management Social Media Tools Hubspot 160

Sprout Social

JUNE 7, 2022

— Expensify (@expensify) November 10, 2021. This example shows how much they’ve grown while staying true to their vision by repurposing a popular social post format. Important timeline information : Be clear about any content review deadlines. Request social team feedback. Create listing day content.

Strategy 111

Strategy How To Hashtag Team 111

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Users can also vote content by others “up” or “down” the algorithm.

Reddit 101

Reddit Brands Meme Forums 101

Pam Moore

SEPTEMBER 7, 2020

It could be you are talking apples and your management is talking oranges. Too many new social media managers get all hyped up about vanity metrics such as followers, likes, etc. ” Or “how can social media really impact our business?” 10-Point Checklist for Irresistible Content (ebook).

eBook 78

eBook Social Media Template Templates 78

Keyhole.co

NOVEMBER 19, 2020

Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in. Hootsuite isn’t just a social media management software; it also monitors relevant conversations on social media, and provides relevant insights. Price: Free.

Tools 98

Tools Social Media Sentiment Price 98

Oktopost

MAY 12, 2024

By knowing exactly how to respond to criticism or complaints, your team can be quick on their feet to reply to users online, remediate negative brand sentiment, and prevent it from escalating into a full-blown crisis. A strong governance plan also typically includes response protocols to crises. Clear objectives are just as important.

Company 62

Company Social Media Guidelines B2B 62

Keyhole.co

MAY 2, 2024

However, social listening is not all about mentioning your brand; it takes tracking of competing brands and trending content in your industry. After tracking them, you need to analyze the sentiment of these conversations – whether they perceive your brand as positive, negative or neutral.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. This makes social listening pretty easy for you.

Analytics 105

Analytics Social Media Tools Price 105

Oktopost

JULY 12, 2021

Capturing potential clients’ attention and keeping it is a strategic dance of accurately timed, designed, and placed content summed up in one term – lead generation. . 8 B2B Lead Generation Ideas for 2021. These are our top eight lead generation strategies for you to implement in 2021 and beyond. Start a Podcast.

B2B 87

B2B Fashion LinkedIn Organization 87

Keyhole.co

DECEMBER 1, 2020

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. In a world with an overflow of information, setting up a social media marketing can be just the beginning of a complex process. Allowing you to tweak the content to appeal more to your target audience, which of course, translates to better results.

Hashtag 106

Hashtag Analytics Tools Price 106

Social Media Strategies Summit

OCTOBER 14, 2021

To get it right, Jennifer leans heavily on the data, looking at the type of content and responses that have worked well for the brand in the past. And social listening plays a key role, too, helping you understand what’s suitable for your audiences on different channels. “If Nasdaq (@Nasdaq) September 26, 2021.

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Authentication Brands Team Issues 222

Sprout Social

JANUARY 5, 2021

But from emerging social platforms to share-worthy content, trends arguably come and go faster than ever. Case in point, consider the skepticism of the platform in 2019 versus its rapid approach toward one billion active users in 2021. Which social platforms and marketing channels are growing (or shrinking).

Strategy 129

Strategy Content How To Trends 129

agora pulse

JANUARY 25, 2021

“ A n online community manager builds, grows, and manages online communities, performing community management, often around a brand or cause,” according to Wikipedia. A community manager is not necessarily the same person as a social media manager. Your content also becomes more searchable.

Communities 112

Communities Forums Disqus Social Media Management 112

Sprout Social

OCTOBER 31, 2022

If you work in social media, staying up to date on trending meme formats is all in a day’s work. Maybe that’s why social media managers make such good memes. To celebrate your efforts, we’ve gathered the top five social media marketing memes we’ve seen this year. image templates….

Meme 121

Meme Social Media Social Media Management Trends 121

Sprout Social

FEBRUARY 28, 2022

Before creating social content around a moment, dig into what’s causing the conversation. Look into the people, brands and media outlets that are present in the conversation. Sentiment : Get clear on how people feel about the moment using audience sentiment data, broken down into positive, neutral and negative.

Brands 111

Brands Meme How To Advertising 111

Oktopost

MAY 2, 2023

All of this – and more – can be solved by a commitment to social listening. So far as social media management is concerned, it’s at the very foundations, underpinning your entire strategy now, then, and far into the future. What is social listening? By 2021, almost half of marketers had embraced social listening.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Hootsuite

MARCH 15, 2023

social media managers all over the world can count on the soothing clarity of Facebook analytics. By analyzing data about your content performance , you’re getting valuable quantitative feedback to help build a winning Facebook marketing strategy. Numbers don’t lie, after all.

Analytics 102

Analytics Tools Facebook HootSuite 102

Sprout Social

MARCH 15, 2022

For example, your social listening insights could help you identify and act on long-standing requests from your customers. — Kaleigh Boone (@kaleighb09) January 25, 2021. Use it to track dips and spikes in brand sentiment to better understand what’s happening and why. thank u for giving the world what we need.

Reputation 119

Reputation Brands How To Review 119

Hootsuite

MARCH 30, 2021

In 2021, social media is busy with brands. Source: Digital 2021 report by Hootsuite and We Are Social). How you answer inquiries on social media is as representative of your brand as the content you post. The public’s overall sentiment towards your brand. Use short-form video content.

Examples 144

Examples Social Media Tips HootSuite 144

Keyhole.co

NOVEMBER 10, 2020

Jumplinks: Twitter Analytics Explained Why Twitter Analytics Matter How to Use Twitter Analytics Twitter Analytics Metrics and Features You Should Know A Sidenote on Twitter Ads Metrics The Five Best Twitter Analytics Tools for Your Business in 2021 1. Sprout Social 3. Union Metrics 4. Hootsuite 5. Twitter Analytics Explained.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Keyhole.co

FEBRUARY 13, 2022

You guessed it: 2021 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 52

Analytics Social Media Tools Price 52

Sprout Social

AUGUST 3, 2022

From popular creators to celebrities to corporations, social media has become the face of the public apology. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. Not every apology has to be super serious.

Brands 95

Brands Issues Social Media Conference 95

Pixlee

DECEMBER 30, 2020

I joined the Yakima Racks team in 2017, where I started in brand marketing as a social media specialist acting as a social media manager on our lean team. Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee.

Features 52

Features Brands Influencer Travel 52

Sprout Social

MARCH 27, 2023

Components of a social media campaign include: Organic posts Paid promotions Contests and giveaways Branded hashtags User-generated content Creator partnerships Social media campaigns are often part of an omnichannel strategy. Influencers and creators are already masters of creating content that resonates.

Campaign 126

Campaign Social Media UGC Metrics 126

Hootsuite

MAY 30, 2023

Building awareness Did you know 1 in 4 people won’t hire you without a recognizable web or social media presence? With Hootsuite , you can quickly and easily reply to comments and messages across all your social profiles from one place. The same place you can also plan, schedule, and publish all your content.)

Social Media 80

Social Media HootSuite Template Templates 80

Hootsuite

JUNE 21, 2022

For a social media company, you could argue we were a bit late to the TikTok game. But while we only launched our official TikTok strategy in July 2021, we were lurking on TikTok for years prior to that. It was the most downloaded app of 2021 , with 656 million downloads (over 100 million more than its closest rival, Instagram).

HootSuite 85

HootSuite Trends UGC Authentication 85

Sprout Social

APRIL 15, 2021

Social moves fast, which is one of its strengths as a marketing channel. However, that also means that customer sentiment, brand perception and cultural trends can change in a matter of minutes. Getting the most value from social business intelligence starts with the ability to access and act on it quickly.

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Team Data Sentiment Analytics 122