Sprout Social

SEPTEMBER 15, 2021

. — Starbucks Coffee (@Starbucks) August 24, 2021. Starbucks might be the most prominent purveyor of pumpkin-flavored coffee but it’s just one of the many brands cashing in on fall flavors, festivities and cozy feelings. Keep reading to gain five takeaways marketers can apply to their seasonal marketing strategies.

Apple 125

Apple Marketing Meme Sentiment 125

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. The best social commerce platforms to use in 2021. Online shopping is going social.

Examples 133

Examples Tips Patterns Instagram 133

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet.

Social Media 74

Social Media Banking Brands Sentiment 74

Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. In other words, they’re an ideal market for a brand like Tylenol. The result?

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. — Michaela Mendes (@mmendeswrites) November 9, 2021. What is a buyer persona?

Data 140

Data Social Media Sentiment Team 140

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Customer loyalty and attrition.

Examples 111

Examples Brands Sentiment Reputation 111

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands.

Platform 118

Platform Social Media Tumblr Reddit 118

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands? I then opened a ticket.

Statistics 110

Statistics Social Media Brands Issues 110

Sprout Social

MAY 4, 2021

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report.

Retail 139

Retail Instagram Buy Social Media 139

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way.

Campaign 112

Campaign Brands Communities Industry 112

Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? Social listening helps brands tap into those readily available conversations to extract unbiased feedback and perspectives, allowing you to quickly spot key trends and discover new opportunities to connect with your audience. . Which brand had the hottest merch drop of the summer?

Questions 118

Questions Sentiment Meme Trends 118

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. This type of report is ideal for providing a high-level overview of your social performance to the broader marketing organization. Key metrics to look for: Impressions.

Report 131

Report Social Media Metrics Team 131

Sprout Social

MAY 3, 2021

As an Asian American woman working in marketing, I’m conflicted about Asian Pacific American Heritage Month (APAHM). Brands and companies who are *just* reaching out to hire me and my Asian colleagues for speaking engagements and workshops next month for #APAHM …you’re late! — Katerina (@katerinajeng) April 16, 2021.

Brands 121

Brands Education Communities Authentication 121

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. As of December 2021, the platform boasts over 7.5 So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? Influencer marketing.

Marketing 102

Marketing Authentication Template Templates 102

Sprout Social

DECEMBER 7, 2021

If there’s anything 2021 proved, it’s that a lot can happen in 12 months. Over the past year, social has increased its influence on trends , industries and even markets. Running a brand account takes hard work, thick skin and endless creativity—not to mention an incredible amount of foresight.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 104

Sentiment Analysis Patterns Price 104

Sprout Social

OCTOBER 1, 2022

It’s an opportunity to leverage seasonal marketing to connect with your audiences. Bringing a little autumn coziness into your marketing strategy is a great way to keep your content fresh and engaging. In 2021, Tweets related to pumpkin spice garnered 2.29 And, sentiment about pumpkin spice is 69% positive.

Marketing 103

Marketing Sentiment Apple Trends 103

Sprout Social

JANUARY 18, 2022

These diverse needs are driving entirely new insights-driven roles, many of which rely on social to amplify brand messages and understand target audiences. While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. .

Skills 128

Skills Sentiment Team Press Release 128

Ignite Social Media

OCTOBER 2, 2023

Looking at data from Spring 2021–Spring 2023, it’s evident that TikTok emerges as the favored social media platform among US teens, closely followed by Snapchat and Instagram. During this period, a substantial 38% of surveyed teens identified TikTok as their preferred platform, while only 2–3% expressed the same sentiment for Facebook.

Data 154

Data Facebook Reddit Social Networking 154

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want.

Data 117

Data Marketing How To Collaboration 117

Hootsuite

AUGUST 25, 2021

Social marketers are the CMOs of the future. “Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. Nathan Allebach (@nathanallebach) July 26, 2021. Jon-Stephen Stansel (@jsstansel) July 27, 2021.

Social Media Management 126

Social Media Management Social Media HootSuite Training 126

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Market research. Good marketing always is, right? Affiliate marketing.

Reddit 100

Reddit Brands Meme Forums 100

Pixlee

SEPTEMBER 15, 2021

With influencer marketing maintaining its position as one of the most effective marketing strategies, it’s important for brands to prioritize efficient management of their creator partnerships. Creator” is a broader term to describe influencers and any user creating content for your brand. Let’s dive in.

Tips 52

Tips Influencer Campaign Metrics 52

Pixlee

SEPTEMBER 15, 2021

With influencer marketing maintaining its position as one of the most effective marketing strategies, it’s important for brands to prioritize efficient management of their creator partnerships. Creator” is a broader term to describe influencers and any user creating content for your brand. Let’s dive in.

Tips 52

Tips Influencer Campaign Metrics 52

Sprout Social

DECEMBER 29, 2022

You built your brand into one that consumers love and trust. Now you have to maintain the momentum and manage your brand reputation. Building and maintaining your brand in a crowded market is no easy feat. According to Nielsen Media, as of 2022 there are over half a million brands globally. You did it.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Sprout Social

DECEMBER 15, 2020

There are a couple of factors likely contributing to the dip in conversations surrounding 2021 goal setting. my list of new year’s resolutions for 2021: 1. People also have to contend with the unpredictability of 2021. Jan 1, 2021 New Year's Resolution: Not like that. For starters, people are tired. — M.A.D.,

Instagram 130

Instagram Comparison Sentiment Reddit 130

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

Conversation 100

Conversation Strategy Social Media Marketing 100

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Consumers continue to hold their favorite brands and businesses accountable for social and political issues. Gauge positive and negative sentiment from audiences.

Statistics 107

Statistics Skills Analytics Press Release 107

Sprout Social

AUGUST 10, 2021

We can dig in on specific topics, understand sentiment, and surface things we might miss by relying only on instinct. . — Sprout Social (@SproutSocial) April 13, 2021. — Harlem's Best Social Media Marketer (@SidraStartups) July 22, 2021. — Sprout Social (@SproutSocial) May 12, 2021.

Eventful 124

Eventful Team Sentiment Social Media 124

Sprout Social

JANUARY 19, 2022

Sprout Social’s Listening tool , for example, scours social media for comments and posts related to your product, market and competitors based on keywords you set. Both brands sell sneakers. Both brands sell sneakers. If your goal is brand awareness, social media can provide a goldmine of data. Position your product.

Products 135

Products Social Media FAQ Sentiment 135

Sprout Social

MARCH 8, 2021

Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement.

Content 130

Content Trends How To Exercises 130

Oktopost

APRIL 11, 2022

In such a fast-paced environment, you need to do more than ever to differentiate your brand from the rest of the field. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Using social listening for competitive analysis offers a wealth of insights for your brand.

Analysis 118

Analysis Price Influencer Sentiment 118

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Brand marketing is a highly competitive arena. Setting your brand apart from the competition is essential for success. Email marketing campaigns.

Sentiment 97

Sentiment Metrics Hashtag Review 97

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. In this article, we’ll explore the close connection between social listening and strong content marketing practices. Sharing content related to the company or brand.

Content 118

Content FAQ Sentiment Hashtag 118

Sprout Social

APRIL 22, 2021

As an industry pioneer, many brands look to Hilton as a shining example of how to address the evolving needs of today’s traveler, and rise to the challenge of reinventing the hospitality experience. But as time went on, the challenge became (and still remains) the general sentiment toward travel. Marketing creative.

Hotels 124

Hotels Strategy Travel Sentiment 124

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now.

Data 124

Data Metrics Sentiment Analytics 124

Hootsuite

MARCH 15, 2021

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. Twitter mentions are a key way customers interact with brands on the platform. — Daniel Dae Kim (@danieldaekim) February 20, 2021.

Twitter 145

Twitter HootSuite Notification Analytics 145