Pixlee

AUGUST 12, 2020

Influencer marketing is here to stay, regardless of travel and in-person events. But is influencer fraud as big of an issue in 2020? As brands and influencers look prioritize authenticity and genuine connection, the answer lies in the data. And so far, it hasn’t changed much in 2020. Is Influencer Fraud on the Rise?

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Influencer Authentication Metrics ROI 77

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Meme 108

Meme Marketing Hashtag Campaign 108

Waxing UnLyrical

DECEMBER 4, 2018

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?

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Influencer Trends Marketing Real Estate 193

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. For one thing, it seems employees like it.

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Social Media Startup LinkedIn Telecommunications 211

Sprout Social

DECEMBER 19, 2019

We’ve all heard that change is the only constant, and that’s never rung more true than in the digital marketing world. In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. IGTV takes center stage.

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Trends Instagram Meme Authentication 93

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. There were a lot of commitments that were made in 2020 and beyond thinking about the value proposition.

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Social Media Authentication Communities Campaign 112

Oktopost

SEPTEMBER 22, 2021

Darrell Alfonso, Marketing Operations leader at Amazon Web Services, takes the hot seat today. Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. And if you’d like to join our marketing team, Oktopost is hiring!

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B2B Marketing Apple Conference 123

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

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Influencer Trends Marketing Guidelines 145

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. What is Twitch marketing?

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Marketing Authentication Template Templates 102

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . Tapping into this saves time and helps your brand feel more authentic.

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Video Marketing UGC Hashtag 98

Pam Moore

JANUARY 14, 2020

Personal branding can not be ignored in 2020. Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not. Personal branding is in simple terms people presenting and marketing themselves as brands. It's the stories you tell.

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Brands Training Template Templates 78

Sprout Social

APRIL 22, 2021

This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. However, this statistic doesn’t include users that are based in China, the home country of TikTok’s parent company ByteDance. Are you marketing a product for even younger generations than Gen Z?

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Marketing Statistics Platform Influencer 141

Pixlee

JULY 22, 2020

Social media tools help marketers and creators get the most out of social platforms. The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. In 2020, those brand interactions are more important on social media than ever before.

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Social Media Tools UGC Curation 56

Oktopost

DECEMBER 13, 2020

Here you will find a summary of our latest webinar “From the Experts: Constructing the Social Bridge Between Sales and Marketing hosted with our good friend Megan Thudium, Senior Consultant, Content Marketing & Founder, MTC The Content Agency. Covid has been a huge transition for the B2B marketing world.

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Construction Marketing Authentication B2B 118

Keyhole.co

SEPTEMBER 18, 2020

The coveted Twitter blue check is indeed a status symbol as it indicates that a profile is authentic. However, if your account is verified, the blue check is a mark of authenticity. Influencer marketing is pegged to be the next big thing in marketing. So Twitter can confirm your identity and authenticity.

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Twitter Badge How To Authentication 97

BeingOptimist

JULY 27, 2020

Facebook is one of the best social media platforms online for marketing. You would not want your whole page portfolio to be credited to some other name than your company because of a silly grammatical error or undecided names. ‘Offical’ title cannot be used if the page is not officially a public figure, brand, or company.

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How To Facebook Guidelines Policies 110

Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . What Does the Future Hold for the Instagram Aesthetic in 2020: .

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Instagram Trends UGC Meme 85

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

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Marketing Class Skills Trends 142

Later

JANUARY 22, 2020

Ready to get ahead of all the biggest graphic design trends in 2020? . Based on months of pop-culture analysis and trend forecasting, Over’s 2020 Trends Kit is a definitive source of inspiration for all design professionals. Plan, preview and schedule your posts with Later – the #1 marketing platform for Instagram! .

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Trends Instagram Library Film 81

Sprout Social

MAY 18, 2020

Marketers all around the world have had to embrace these actions as they learn about what’s next for their brands and careers. For 2020, Sprout Sessions became a digital event that we could organize remotely, and we couldn’t be happier with the results! So true, be of service right now as a social marketer. SproutSessions.

Marketing 102

Marketing Skills Data Team 102

Oktopost

APRIL 25, 2022

When you first join a company, you always want to make a profound impact. But as a brand-new social media marketer, how do you get buy-in across leadership to implement your big ideas? Most of the success they have seen has been from keeping a streamlined simple approach that’s human and authentic.

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Data Strategy How To Social Media Management 118

Sprout Social

OCTOBER 5, 2021

We need some skepticism to keep businesses accountable , transparent and authentic. As your brand embraces corporate responsibility, here’s what marketers need to know about building trust with conscious consumers. Posting a Tweet that gives a vague indication that your company is committed to “doing the work” isn’t going to cut it.

Brands 110

Brands Marketing Apparel Issues 110

Buffer Social

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. According to Mapp Digital’s email marketing report from 2016,   40.7

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Small Business Newsletter Marketing Survey 94

The Realtime Report

MAY 12, 2021

Avon, the global beauty company, has made its debut onto TikTok as it pushes forward with its impressive digital transformation journey. The campaign, created by VaynerMedia London, capitalises on TikTok being both the home of cultural entertainment and a new destination for authentic beauty content to engage a new audience.

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Hashtag Authentication Fashion Campaign 91

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Highlight company culture with behind-the-scenes footage.

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Types Social Media Microblogging Overview 145

Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. If you’re like the majority of social marketers , brand awareness is your top goal. There are several ways you can achieve this goal with social media video marketing.

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Video Social Media Wireless Marketing 132

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

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Examples Campaign Tips UGC 142

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. As a result, they don’t need to market to everyone.

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B2B LinkedIn Marketing How To 88

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

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Video Social Media Strategy Film 144

Sprout Social

JANUARY 27, 2021

But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. Recognizing Black History Month means brands need to go beyond marketing messages that preach solidarity but offer little action. 1/??????

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Brands Authentication Communities Campaign 129

Sprout Social

AUGUST 25, 2020

If you’re curious about marketing on Reddit, we totally understand why. — Reddit (@reddit) August 13, 2020. Here’s the thing, though: marketing on Reddit is often an uphill battle for brands who don’t really “get” what the site is all about. The challenge of marketing on Reddit.

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Reddit How To Marketing Banking 134

Sprout Social

SEPTEMBER 10, 2020

Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Marketers today are laser-focused on metrics (particularly conversions) and growth. That’s exactly why there’s an emerging emphasis on UX for marketers. Why UX for marketers matters so much.

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Tips Sentiment Marketing Real Estate 127

Hootsuite

MARCH 11, 2020

And as of early 2020, Snapchat is still one of the top 15 most-used social media platforms in the world. That’s because, as of January 2020, 218 million users were active on Snapchat each day. That’s because, as of January 2020, 218 million users were active on Snapchat each day. Source: Digital 2020.

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Marketing URL Features Platform 145

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? That number was reached and surpassed in 2020. And with the growth in video consumption has come an accompanying increase in video marketing. . 71% of B2B marketers said they used video content in their strategy. Why Video Marketing. Source: ImpactPlus.

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Video Marketing B2B Eventful 69

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. The same Ofcom report found that TikTok is a favored news source for UK adults, increasing from 1% in 2020 to 10% in 2023.

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Influencer Brands Fashion Review 101

Hootsuite

JANUARY 13, 2022

For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. And with consumers 2.4

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UGC Content HootSuite Authentication 145

Pixlee

JANUARY 4, 2021

In 2020, a crucial lesson surfaced between consumers and businesses: digital customer experience is vital at every level. Companies had to look beyond their customer experience models and pivot their digital marketing strategies to accommodate rapidly increasing online consumer demands. Meeting Consumers in New Virtual Avenues.

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Marketing Sentiment Loyalty Meeting 53