Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Quality over quantity is where success is going to come from in 2018. 2018 content marketing trends, statistics and predictions. How to use our 2018 content marketing editorial calendar template ( download now ).

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Template Templates Trends Content 167

Pam Moore

JUNE 5, 2018

By tapping into the power of social media and influencer marketing even solopreneurs, entrepreneurs and small business owners have real opportunities to compete head to head against brands with much bigger budgets and teams than them. Why You Must Have a Personal Brand in 2018 . Earning attention is the first step. Date: June 7th .

Brands 157

Brands How To Authentication Training 157

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” Which can work to your advantage.

Social Media 110

Social Media Marketing Sentiment Influencer 110

Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. Instagram Will Remain a Key Influencer Marketing Channel. Instagram is experiencing massive growth each year.

Influencer 75

Influencer Trends Brands UGC 75

Pam Moore

FEBRUARY 6, 2018

Although some very loud voices in the industry the past few years have been touting the “get out your firehose and spray the world with your spam” mentality, the truth is quality content that delivers value, engages your audience in a meaningful way to take action is what will win. Give us a shout and let's get to work!

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Feed Feedly News Tips 164

Buffer Social

JANUARY 23, 2018

We hope to make things easier for you with this go-to guide for social media conferences in 2018. 20+ social media conferences to attend in 2018. Here’s a table of the top social media conferences, arranged chronologically, for the rest of 2018, including the dates, locations, and ticket prices. Engage (May 16-18, Prague).

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Conference Social Media Price Hubspot 103

agora pulse

AUGUST 22, 2019

People are forming real relationships on this platform—but managing all those relationships within a community of peers, employees, potential job applicants, and potential clients can be tricky and overwhelming. Personal and Professional Profiles: Why Both Make Up Your LinkedIn Community. Enter Agorapulse.

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LinkedIn Communities How To Applications 105

Social Media Strategies Summit

APRIL 22, 2019

2018 was a year of lasting impacts on the social media industry. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. At the end of 2018, 400 million users were actively using Instagram stories every day.

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Trends Social Media Instagram Influencer 142

Webbiquity SMM

FEBRUARY 27, 2018

Just 3% say they communicate with brands using Twitter. ( 58% of social media influencers believe they should be paid for the coverage they give brands. Buzzweb Community ). Instagram is the most used social network by B2C social media influencers. Buzzweb Community ). Buzzweb Community ). MediaPost ).

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Social Networking Tumblr Tips B2B 223

Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. Facebook 2018 is all About Engagement. Mark also highlights that engagement is a key metric. It’s easy to talk about engagement. Yes we all get it, engagement matters.

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Feed Feedly Metrics News 167

Sprout Social

APRIL 30, 2020

In addition to relying on social feeds to stay up-to-date on the latest COVID-19 developments, consumers are also craving new ways to connect and find community. Social feeds are more crowded and more difficult for brands to navigate as social media engagement patterns have changed seemingly overnight. Everyone is online.

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Engagement Patterns Publishing Data 84

agora pulse

JUNE 9, 2020

In 2018, Pinterest introduced promoted carousels. Results also showed that the Nationwide campaign content engaged men more often than women. This insight led the company to identify a continued opportunity to engage with 18-to 44 year-olds. As of 2018, Pinterest stopped supporting the old Buyable Pins. Health and Beauty.

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Engagement Retail Case Study How To 138

Ignite Social Media

NOVEMBER 18, 2020

Parler is a twitter-style social media platform that was launched by John Matze and Jared Thomson in 2018. Users can follow other users and engage with public figures and news sources. Moreover, Parler provides a yellow badge that says “verified influencer” to public figures, influencers, or brands. What is Parler?

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Social Media Brands Badge Guidelines 172

Pixlee

APRIL 27, 2020

Digital events might be a tough sell for new prospects of your brand – but influencers and partners can help generate interest and attention. Here are some key tips to keeping your audience interested and engaged: Set expectations. Right now, consumers are looking to brands to lead, build community, and add value beyond selling.

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Eventful Engagement Brands Crowdsourcing 61

Social Media Strategies Summit

APRIL 8, 2021

As a quick aside, it’s worth pointing out this isn’t Facebook’s first TikTok-inspired rodeo – it rolled out the ill-fated Lasso in late 2018, only to kill it off in July 2020 due to lack of uptake. Louis Vuitton ’s official Instagram account has more than 43 million followers, and a high proportion of its audience engages with its Reels.

Instagram 233

Instagram Brands Real Estate Remix 233

Pam Moore

MARCH 8, 2018

It’s how well you listen and most importantly how quickly you respond when people request help or engage with you online or offline. They care about the humans they engage with. You won't see the human brand buying fake engagement on Instagram, or fake Twitter follower and Facebook fans. The Living, Breathing, Human Brand.

Brands 167

Brands Training Policies Template 167

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

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Influencer Travel Marketing Instagram 65

Ignite Social Media

APRIL 2, 2019

We help support Altar’d State with their day-to-day execution of creating social media content (40+ pieces of social content per week), community engagement and running their paid media. 88% year-over-year increase in last-touch sales attribution from social media.

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Social Media Case Study Retail Study 129

Social Media Strategies Summit

SEPTEMBER 23, 2022

Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. According to RivalIQ , the top-performing schools on TikTok see a median engagement rate (by view) of 6.7%. Giving leaders a voice on social media can help you build a community. Central Michigan University.

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Education Examples Content Nielsen 162

Social Media Strategies Summit

OCTOBER 30, 2019

But despite all of these reasons to move away from Facebook, there is no denying the influence the platform still holds. TAKEAWAY: By making themselves vulnerable and creating fun, relatable content, the NPD has been able to build a “brand” that their community (and the Facebook audience as a whole) can engage with. #2

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Brands Facebook Journal Issues 108

Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. Rabid, engaged followers that are more than happy to spend. Such how-tos provide an engaging medium to show off products in action. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. What more could a brand want?

Industry 101

Industry Social Media Hashtag Instagram 101

Oktopost

AUGUST 10, 2022

In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe. Meet Kevin.

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B2B Press Release Apple Loyalty 92

SocMed Sean

DECEMBER 18, 2018

Hazel draws her creative inspiration from famous influencers, travels and books. Engagement with your community should be the ultimate goal. They use comedic posts to share information about new product releases and seasonal promotions and they infuse a sense of humor into most of their communications. Who’s next?

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Social Media Meme Advertising Strategy 220

Ignite Social Media

APRIL 16, 2018

The Shorty awards recognize the most influential, popular, and culturally relevant brands, organizations, agencies, campaigns and influencers across social media. Our strategies focused on extending content engagement and directing users to a free downloadable travel guide and newsletter sign up page to indicate visitor intent.

Banking 119

Banking Social Media Travel Newsletter 119

Waxing UnLyrical

MAY 13, 2019

2018 SBA reports show there are 30.2 Imagine this one angry, snubbed or ignored customer is an influencer with thousands of loyal followers who have millions of other followers combined. Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Unmetric

OCTOBER 13, 2019

It listens to over 100,000 brands to help our clients create more engaging content, get more certainty around their social strategy, and automate their reporting. We analyzed Victoria’s Secret’s primary social media profiles across Facebook, Twitter, Instagram, and YouTube for the period of January 01, 2018 to September 30, 2019.

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Social Media Apparel Fashion Instagram 99

Pam Moore

AUGUST 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought.

Industry 132

Industry Real Estate Content Insurance 132

Pam Moore

APRIL 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought.

Industry 152

Industry Real Estate Insurance Content 152

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

Small Business 56

Small Business Influencer Template Templates 56

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. How and why you measure social media engagement is critical for success.

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Metrics Engagement Social Media Training 60

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. What is user-generated content?

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UGC Content HootSuite Authentication 145

Pam Moore

NOVEMBER 30, 2018

The heart of digital and social marketing success is community. The true power comes in the form of community. Communities are not just born overnight via a fast “pop-up” Facebook group with an intent to pursuade people to buy from you. The truth is that communities take time. Planning takes focus and time.

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Communities Strategy Brands Marketing 60

Later

FEBRUARY 16, 2021

7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. 1: Knix’s Community-building Campaign. Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. 2: Play Digital’s Engaging Bathtub Challenge. Play Digital’s Bathtub Challenge.

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Campaign Social Media Brands Apparel 91

Pixlee

AUGUST 10, 2020

Guess has a prominent presence on TikTok and features a lot of influencers and user-generated content. As with brand takeovers, these ads can feature influencers or promote social media contests, while creating a less branded feel by appearing naturally in the user’s feed. TikTok Marketing (paid): Brand Takeover vs. Native Ads.

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Video Marketing UGC Hashtag 98

Sprout Social

OCTOBER 8, 2018

Workout gurus and yoga influencers are found in all corners of Instagram. While individuals build up followings and influence their audience, what are brands doing to stay relevant? Lululemon is known for their leggings but the company makes a variety of fitness clothing and takes the time to engage with their audience.

Social Media 91

Social Media Brands Instagram Training 91

Sprout Social

SEPTEMBER 4, 2018

. — Ripple (@Ripple) August 21, 2018. Creating communities. They regularly post about these open communities on their social channels and encourage people to join. For more info on these projects and their teams, come and ask their team members directly in our Discord community! link] pic.twitter.com/MXYw5KLnPn.

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Social Media Brands Discount Price 71

agora pulse

DECEMBER 13, 2018

Storytelling emerged in 2018 as a core technique for engaging consumers. It was a powerful message that millions stood behind especially given that Nike donated $5 million to organizations advancing equality in US communities. Embrace 360 video and AR technologies to tell your story in the most engaging way possible.

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Social Media UGC Adwords Influencer 132