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2017 Social Media Trends Check-In

Ignite Social Media

The social media industry changes rapidly and if you don’t keep up with the latest trends, you may be left in the dust by your competitors. At the start of the year, we wrote about the four trends social media marketers should expect in 2017. Here’s an update on social media trends to bring you up to speed. Think about appropriate hashtags and keywords to add to the conversation. Social Shopping.

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. The social web is getting noisier by the minute. If you are ready to once and for all see a real return on your investment in social media and digital marketing you need to look deeper than the follows, clicks and retweets. Here is what this blog post and episode #242 of the Social Zoom Factor Podcast will provide to you: . Social Post.

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Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop! Get instant results with this super duper quick social media plan! Social media is not a one night stand. Social media requires a long term commitment.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community!

Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Brands big and small are getting more savvy at embracing new media and the ever changing social media and communication channels and formats such as live streaming video, recorded video, audio, visual marketing, blogging, micro-blogging and the list goes on. One way you can gain immediate traction and competitive advantage is to work with influencers in your industry or niche to create partnered content with them. Influencer Marketing in a Nutshell (episode 96).

Influencer Marketing: 10 Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. If you haven't heard about influence marketing you have likely been on a long vacation on a beautiful island with zero internet connectivity or you have been hiding under a rock. There are also agencies who are claiming to help brands big and small build relationships with an influencer marketing program.

How to Create an Extraordinary Social Media Strategy for 2017

Buffer Social

Crafting an effective social media strategy to help you achieve your goals can be a real challenge. Like we mentioned earlier this week in a post about goal-setting strategies , coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for us. There’s also the challenge of figuring out how to make sure your social media goals are aligned with your overall company goals.

Is Twitter in 2017 Even Worth the Trouble?

Convince & Convert

That’s the question social media marketers are asking these days about the little blue bird. No doubt, Twitter remains a conversation platform for media and influencers. Thus, according to RivalIQ’s 2017 Social Media Benchmark Report , a tweet to 10,000 followers will, on average, generate 4.9 Social Media Strategy social media engagement social media research social media strategy twitter twitter research

Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Are you wondering what these hashtag things are that you see on every social network you visit? Because as I always say, social media is about people. It’s about conversation. Social media is not rocket science.

Is Twitter in 2017 Even Worth the Trouble?

Convince & Convert

That’s the question social media marketers are asking these days about the little blue bird. No doubt, Twitter remains a conversation platform for media and influencers. Thus, according to RivalIQ’s 2017 Social Media Benchmark Report , a tweet to 10,000 followers will, on average, generate 4.9 The post Is Twitter in 2017 Even Worth the Trouble? Would it just be easier to quit Twitter?

Avoid These 7 Rookie Influencer Marketing Mistakes

agora pulse

Influencer marketing takes many shapes, from sponsored blog posts all the way to product placement in Instagram shots and YouTube videos. A business teams up with an individual who has social clout. The influencer promotes specific products or services to their audience. TapInfluence found that influencer marketing can increase sales ROI 11 times!! If you don’t, you’ve made influencer marketing mistake Numero Uno. Hiding your influencer relationship.

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. In addition, 36% claim tying social to business goals is a challenge, and only 9.4 % are able to quantify the revenue driven by social. You had just done a webinar with this influencer.

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Tips To Build Social Presence and Influence

The Realtime Report

Tips To Build Social Presence and Influence. This is the world of social media. Presence decides purpose and influence decides power. Choose your social media. While most of us can only think of Facebook when it comes to social media, there are other pages as well. So, know what you want and then choose your social media page. Social influence depends on content and content is everywhere.

How to Master the Art and Science of Content Marketing Creation and Curation

Pam Moore

If these are some of the questions you have then take a listen to the 105th episode of the Social Zoom Factor podcast to learn the difference between creation, curation and regurgitation of content. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Increase sales by generating more leads using social media to nurture relationships. How to Subscribe to Social Zoom Factor Podcast .

47 Social Media Statistics to Bookmark for 2017

Sprout Social

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. While those social media statistics might not be that shocking, it does show how the landscape of the industry can drastically change in a just a few years.

Top 10 RazorSocial Articles of 2017

Razor Social

The most shared articles on the list feature tips/commentary from influencers and industry experts. So, here’s a look back at what our readers kept clicking and sharing in 2017. I wasn’t at all surprised to see this article rise at the top as the most read piece on our blog in 2017. You can expect great performance from an article that features advice from 45 influencers! You can expect great performance from an article that features advice from 45 influencers!

How to Set Your Instagram Ads for Better Website Conversion

agora pulse

With more than a million advertisers currently competing for users’ attention on Instagram, it’s no surprise that some businesses are struggling to get Instagram Ads conversions. Competition aside, Instagram Ads is an incredible platform that yields relatively high numbers of engagement and conversion, including website conversions. If you want more Instagram ad conversions, this is absolute best tip that I can give you.

Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience

Pam Moore

Every where we turn, every device we turn on, every social network feed we scroll, there is noise. They foolishly think they can send a few tweets to a handful of influencers, beg for some clicks and links and they will achieve their business goals. Some of them may not know better as they are not savvy on the new ways of social and digital marketing. Their intention is easily seen by even those new to the social networks.

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Social Selling: 4 Things You Need from Your Buyer Before You Can Sell to Them

Pam Moore

Marketers and business leaders spend a lot of time thinking about what we need to do as content writers, sales people, digital marketers, social marketers, brand leaders, data analysts and business owners to grow our business. Let's flip this conversation around. Why trust is so important in online marketing and social selling. Social Profit Factor Training Academy and Marketing Nutz Can Help! . You Are the Media: 10 Reasons You Need a Blog (episode 111).

Does Working with Micro Influencers Bring in Big ROI?

agora pulse

Working with influencers is a great way to gain exposure for your brand or business. But can micro influencers really bring in ROI? Let’s break down the benefits of working with micro influencers. What Is A Micro Influencer? When it comes to social media marketing, an influencer is an individual who has established credibility, can have an effect on purchase decisions, and usually has amassed a large audience following.

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6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

If you haven’t ventured over to REI’s social accounts lately, you should. REI breaks theirs down through social, a channel more visible and real-time than any other. Social should be your brand’s first responder: available to support your customers whenever they want to reach out. The management of social channels is evolving at a mind-numbing pace. Let’s explore six great benefits businesses reap when service and marketing unify on social.

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How to Identify Your Social Media Influencers

Sprout Social

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. At the same time, some managers are hesitant to deem someone a social media influencer just because they have thousands of followers.

How to Shop for the Right Social Media Agency

agora pulse

It’s finally reached the point where your brand can no longer manage your social media channels in house. You want to grow your social media engagement or your pages have been neglected for a long time but you don’t have the knowledge or resources to manage them. . Either way, it’s time to look for a social media marketing agency to handle your requirements. It’s the same principle when you shop for a social media agency.

Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? What tweets, Facebook posts, ads and other content are driving the most traffic to your blog, website or other social channels? Why you should setup the goals and conversions feature within Google Analytics? The truth is you ARE sitting on a gold mine of knowledge to help you drive more business in the online and social world of today!

Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Pam Moore

The biggest mistake people make when it comes to building their social brand is blurring these two words. They often end up in a social brand cycle where they never feel comfortable sharing so they sound like corporate speak 24/7. Relationships are human to human and are not based on cookie cutter conversations or content frameworks. Although the word authenticity may be over used in the social ecosystem, it is still highly mis-understood.

Irresistible Content Curation and Creation -Free Webinar Live Training

Pam Moore

Tired of spinning your social content marketing wheels trying to keep up with every Tom, Dick, Harry, and Sally in creating content that inspires, engages, empowers, ignites, educates, entertains, motivates, persuades and helps your audience? There is an enormous amount of pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Want the blueprint for social marketing success right now?

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website.

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Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. Simply, transmedia means to trans port a story or message into a customer’s everyday life, through the use of multiple media platforms. Placing this together with influencer marketing has become a dynamic way to get your message in front of the right audience.

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How to Use Social Media to Stand Out at a Conference

agora pulse

That’s where the value of social media kicks in. Social media can provide the perfect platform for you to stand out from the crowd at a conference. Use it in all of your social media posts related to the event and have some fun with it to demonstrate your personality. Loren Bartley (@Impactiv8) March 13, 2017. Attending conferences can be a big expense for your business.

What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. All three forms of media are important for your business. The truth is traditional marketing and media are not working like they use to. Remember the days of simple media and mass communication? Media is becoming more complex.

3 Ways to Incorporate Social Listening into Your Influencer Marketing Strategy

Ignite Social Media

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations. Here are some ways you can utilize social listening to get the most out of your influencer campaigns. Strategically Identify Influencer Partners. Isolate Key Influencer Conversations.

Six Keys to Make It With Influencer Marketing

Webbiquity SMM

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017. A common trend across quite a number of these posts—including pieces from Forbes , Entrepreneur , NewCo Shift , and AdWeek —was increased use of influencer marketing.”

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Update: I’ve put together a list of 6 tools and strategies for managing multiple social media accounts (some free, some paid).

Secret Social Media Engagement Hacks You Shouldn’t Be Without

agora pulse

In this article I’m going to show you some secret social media engagement hacks that will work if you have zero budget, a low fan count, and a marketing team of … just you! Higher social media engagement equals more clickthroughs, more web traffic, more fans and more purchases so it’s something we all want. A quick look at this live social media activity tracker will tell you just how fierce the competition has become. Utilize Influencers.

Why I love Agorapulse for Social Media Management

Socially Sorted

There are many social media management tools, but one stands out amongst the crowd more and more each year – Agorapulse. . I have used Agorapulse for Social Media Management for a few years now, and I love it. In this post I share 12 Reasons Why I love Agorapulse for Social Media Management and why you will too. . Meet Agorapulse for Social Media Management. There are many social media management tools that deserve a mention here.

How companies use video content on social media

Visually SM

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. In this article, we are going to explain the following topics: Why should we use videos for social media? Social Media

5 Ways to Use Social Media to Build Influence

Rebekah Radice

Have you ever wondered how to gain attention on social media and expand your brand? In this episode of the Brand Authority Podcast , I share 5 proven steps to build influence on social media. 5 Ways to Use Social Media to Build Influence. If you want to set yourself up for social media success on Facebook and Twitter, you need a solid posting strategy. It capitalizes on the conversations happening in real time in your industry.

Content Marketing in a Nutshell – How to Use for Real Business Results

Pam Moore

Conversations, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook Stories, Instagram Stories, Facebook live video, Periscope live video, iTunes podcasts, and the list goes on. The reality is that content is the core of not only the social and digital web but of humans. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks.

5 of The Best Ways to Network on Social Media and Grow Your Business

Rebekah Radice

Social media has made it easier than ever to connect with like-minded individuals, customers, and potential clients. If you want to succeed at using social networking to grow your business, you need to be intentional in your outreach. In the latest episode of the Brand Authority Podcast , I share 5 ways to use social media to create connections that last. 5 of The Best Ways to Network on Social Media and Grow Your Business.

How Much Should You Pay Social Media Influencers?

Sprout Social

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 in media value for every $1 they spent on paid media. One of the biggest challenges brands face with influencer marketing is calculating how much they should pay.