2017 Social Media Trends Check-In

Ignite Social Media

The social media industry changes rapidly and if you don’t keep up with the latest trends, you may be left in the dust by your competitors. At the start of the year, we wrote about the four trends social media marketers should expect in 2017. Social Shopping.

Trends 122

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. The social web is getting noisier by the minute. Here is what this blog post and episode #242 of the Social Zoom Factor Podcast will provide to you: .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop!

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Do you have social media problems? .

How Social Media Changed in 2017

Ignite Social Media

But before we get too far down the path of anticipating what is going to happen this year, let’s take a quick look back at some of the big changes that took place in social media in 2017. 2017 was a big year for messaging platforms, specifically those owned by Facebook.

Conversation Lost-How to Align B2B Social Media Marketing Efforts with the Right Strategy

Direct Marketing Observations

B2B Social media success is like the American ninja warrior TV show. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017.

B2B 130

2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

The days of throwing social spaghetti content at the wall and hoping it sticks are over and done. What is included in this article and episode #228 of the Social Zoom Factor Podcast: . 2017 content marketing statistics. 2017 content marketing predictions. Orbit Media).

How to Create an Extraordinary Social Media Strategy for 2017

Buffer Social

Crafting an effective social media strategy to help you achieve your goals can be a real challenge. There’s also the challenge of figuring out how to make sure your social media goals are aligned with your overall company goals. Social Media Marketing Uncategorized

Is Twitter in 2017 Even Worth the Trouble?

Convince & Convert

That’s the question social media marketers are asking these days about the little blue bird. No doubt, Twitter remains a conversation platform for media and influencers. Would it just be easier to quit Twitter?

How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Your epic piece of content is shared all over the social and digital web, once again. Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? Social currency on the web today = attention + action.

Let’s Get Real… Does Your Content Convert?

Pam Moore

Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? Are you one of the 22% of businesses that are satisfied with their conversion rates? Are you increasing your social currency with your actions?

The Role of Kindness in Social Media

Janet Fouts

We may not always agree, but if we respond with negativity we're driving the conversation down a rabbit hole it may not recover from. mindful social kindness mindfulsocial Social Media

How to Achieve Grade A Customer Care in 2017

Ignite Social Media

As 2017 is revving up into full gear, you may find yourself looking at your social media channels and asking, “How can I improve the experience my customers have on my channels?” Try addressing people by using their first name in the conversation.

Class 142

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

Tools 269

Social Media Listening – It’s About Emotions

Janet Fouts

Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites. Sentiment analysis may add some context, but in general, we are guessing when we build predictive models based on social media data sets.

Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. It’s about conversation.

E3 2017 on Social Media – How Did Brands Interact with Gamers?

Ignite Social Media

Well, E3 2017 has just passed, and I’m going to be breaking down some of the highlights of how brands used social media to drive home the conversations of these big announcements to gamers who could not attend in person. Posted by E3 Expo on Thursday, June 15, 2017.

Is Twitter in 2017 Even Worth the Trouble?

Convince & Convert

That’s the question social media marketers are asking these days about the little blue bird. No doubt, Twitter remains a conversation platform for media and influencers. The post Is Twitter in 2017 Even Worth the Trouble?

How to Set Your Instagram Ads for Better Website Conversion

agora pulse

With more than a million advertisers currently competing for users’ attention on Instagram, it’s no surprise that some businesses are struggling to get Instagram Ads conversions. If you want more Instagram ad conversions, this is absolute best tip that I can give you.

How We Set and Measure Ambitious Social Media Goals at Buffer [2017 Version]

Buffer Social

Do you have big goals you’d like to achieve in 2017? In fact, this is our vision for Q1: Establish Buffer as the premier social media tool for businesses and teams via a focus on branding, content, and community. And how can social media help us to achieve that vision?

Stop Wasting Time on Social Media if You don’t KNOW Your Ideal Customer!

Pam Moore

You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. The return on investment in social media is simply not there. You did your research on the social networks.

The 3 Biggest Challenges Facing Social Marketers in 2017

Convince & Convert

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. Here are the three biggest challenges social marketers are facing right now, according to social marketers themselves.

How to Turn Video Content into Conversions

Convince & Convert

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes.

Hating on Social Media – #NOTOK

Janet Fouts

Recent activities in Charlottesville and Seattle have been widely reported in the media and particularly on social media. ” Not OK in our communities, on our streets, and not OK on social media. What can we do to combat hate on social media?

Download the Ultimate Facebook Image Size Guide Cheat Sheet

Pam Moore

You can attract, inspire and engage your target customer in conversation and business transactions quickly if you know the platform and how to make it work for your business. One very important factor for success on any social network including Facebook, is visual marketing.

Should My Business Bother To Have Social Media KPIs?

agora pulse

And yes, you should bother to have social media KPIs. The first is that many businesses now see the potential value of acquisition and retention that social media may bring to their business and want to amplify it. Which Social Media KPIs Should I Measure?

CPI 169

When Is It Appropriate To Hide, Block Or Delete On Social Media?

Firebelly

As a social media manager, you are bound to come across unsavory comments on your social channels. When is it appropriate to hide, block or delete on social media? When Is It Appropriate To Hide, Block Or Delete On Social Media?

How to Shop for the Right Social Media Agency

agora pulse

It’s finally reached the point where your brand can no longer manage your social media channels in house. You want to grow your social media engagement or your pages have been neglected for a long time but you don’t have the knowledge or resources to manage them. .

Social Media That Made Us Laugh

Ignite Social Media

The real trick to catch our attention, is having a brand interrupt the norms on social. We appreciate that Sundar Pichai could humanize the Google brand by taking the time to join in the conversation and add to the fun. We love a good joke.

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations.

ROI 228

10 Easy Reasons That Justify The Use Of Social Media For Business

SocMed Sean

Thanks to Nicole for sharing her insights on the topic of social media and its use in the business setting! These social media ostriches are still looking for the business justification that shows them there can be a strong ROI from engaging in social media.

E3 2017 on Social Media – How Did Brands Interact with Gamers?

Ignite Social Media

Well, E3 2017 has just passed, and I’m going to be breaking down some of the highlights of how brands used social media to drive home the conversations of these big announcements to gamers who could not attend in person. Posted by E3 Expo on Thursday, June 15, 2017.

Here’s Why Your Facebook Ads Don’t Convert and How to Fix Them

Pam Moore

Although the tactics of simply setting up the ad are quite easy, achieving real business conversions at an optimal cost is not always as easy. Take a listen to the latest Social Zoom Factor podcast episode 233 to learn 7 Reasons your Facebook ads are not converting and how to fix them!

What Makes Successful Social Media Content Different?

Ignite Social Media

While some may think of social media marketing as, “playing on Facebook all day,” those of us in the industry know that it’s so much more than that. From content, to community management, to strategy & metrics, there are many important facets to social media.

Social Media Comic: I Don’t Get Snapchat

SocMed Sean

As you may or may not know, my social media comic strips come from actual conversations that I have had with friends, family members, and clients. Snapchat continues to be a bit of an enigma and the future of the social network remains to be seen.

The 3 Biggest Challenges Facing Social Marketers in 2017

Convince & Convert

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. Here are the three biggest challenges social marketers are facing right now, according to social marketers themselves.

6 Social Media Marketing Lessons That Samurai Can Teach You

agora pulse

Here are a few of the best, deepest quotes and principles of Samurais that can help the modern-day Social Media Warriors in their digital conquests. Social media is a young discipline that is evolving each day. Tweet to @reachrishabh to start a conversation!

Social Media Comic – WordPress vs The.NET Shop

SocMed Sean

Today’s social media comic is reflective of a conversation I have had with leaders at multiple agencies. Like these social media comics?

How to Listen to Social Media Conversations for Your Best Content

Ignite Social Media

You’ve heard the term social media listening , but is your brand doing it? You’re probably already listening to what your customers and prospects have to say within other marketing channels, but what about on social? Social listening is essentially monitoring and searching within social communities to see what’s being said about your company/industry/competitors and other relevant topics of interest.

Some Social Media Things That Made Us Laugh This Month

Ignite Social Media

We love when brands think outside of the box and try something a little different in their campaigns on social. You may have read our social media roundup of best in class brand social voices. Posted by Chubbies on Monday, April 24, 2017.

Update on Social Media ‘Buy Buttons’

Ignite Social Media

It has been awhile since we have heard much about ‘buy buttons’, even though almost all of the social channels have their own version. Buy buttons started coming on to the scene in 2014 in response to marketers trying to better tie social media interactions to purchases.

Buy 131

47 Social Media Statistics to Bookmark for 2017

Sprout Social

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics.

Facebook Course – Sydney – February 2017

Laurel Papworth

Intermediate Facebook Course on Ads, Facebook Insights and PowerEditor/Pixel Retargeting: Mon 6 & Tues 7 February, 2017 in the Sydney CBD. Curriculum of the Facebook course (Sydney Feb 2017): Are you interested in: Facebook Analytics , Insights, KPIs and writing Measurement reports?