2017 Social Media Trends Check-In

Ignite Social Media

The social media industry changes rapidly and if you don’t keep up with the latest trends, you may be left in the dust by your competitors. At the start of the year, we wrote about the four trends social media marketers should expect in 2017. Here’s an update on social media trends to bring you up to speed. Think about appropriate hashtags and keywords to add to the conversation. Social Shopping.

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2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. The social web is getting noisier by the minute. If you are ready to once and for all see a real return on your investment in social media and digital marketing you need to look deeper than the follows, clicks and retweets. Here is what this blog post and episode #242 of the Social Zoom Factor Podcast will provide to you: . Social Post.

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Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop! Get instant results with this super duper quick social media plan! Social media is not a one night stand. Social media requires a long term commitment.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community!

How Social Media Changed in 2017

Ignite Social Media

But before we get too far down the path of anticipating what is going to happen this year, let’s take a quick look back at some of the big changes that took place in social media in 2017. 2017 was a big year for messaging platforms, specifically those owned by Facebook. On any given day, people participate in more than seven billion conversations on Messenger, 260 million of which are new conversations that were started that day.

Use This Awesome Worksheet to Build Your Social Media Plan, Prioritize Audiences & Customer Segments

Pam Moore

“Why can’t we just skip the social media strategy stuff and create some buzz for this amazing offer we have?” ” I can’t count the number of times I have been asked this question by clients, students of our social media workshops, attendees at events where I speak, loyal blog readers & even neighbors! Far too many business leaders confuse random acts of social media and buzz with social business success.

Conversation Lost-How to Align B2B Social Media Marketing Efforts with the Right Strategy

Direct Marketing Observations

B2B Social media success is like the American ninja warrior TV show. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. For those that were around in the “early days” of social media will be the first to tell you that today’s social media is a far cry from what it was back then. Loosely defined in social media.

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How to Achieve Grade A Customer Care in 2017

Ignite Social Media

As 2017 is revving up into full gear, you may find yourself looking at your social media channels and asking, “How can I improve the experience my customers have on my channels?” Having A+ customer service on social media is essential for building a strong relationship with customers. Try addressing people by using their first name in the conversation. Social media is always on and thus your customer care is always on.

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How to Create an Extraordinary Social Media Strategy for 2017

Buffer Social

Crafting an effective social media strategy to help you achieve your goals can be a real challenge. Like we mentioned earlier this week in a post about goal-setting strategies , coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for us. There’s also the challenge of figuring out how to make sure your social media goals are aligned with your overall company goals.

Is Twitter in 2017 Even Worth the Trouble?

Convince & Convert

That’s the question social media marketers are asking these days about the little blue bird. No doubt, Twitter remains a conversation platform for media and influencers. Thus, according to RivalIQ’s 2017 Social Media Benchmark Report , a tweet to 10,000 followers will, on average, generate 4.9 Social Media Strategy social media engagement social media research social media strategy twitter twitter research

The Role of Kindness in Social Media

Janet Fouts

We may not always agree, but if we respond with negativity we're driving the conversation down a rabbit hole it may not recover from. mindful social kindness mindfulsocial Social Media

How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Your epic piece of content is shared all over the social and digital web, once again. Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? Social currency on the web today = attention + action. Unfortunately many marketers confuse social buzz with social bucks. The hottest tools and technology to create, inspire, connect and convert lookers into buyers using the social and digital web of today!

Let’s Get Real… Does Your Content Convert?

Pam Moore

Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? Are you one of the 22% of businesses that are satisfied with their conversion rates? Are you increasing your social currency with your actions? Social currency = attention + action. I will be sharing with you the same methods and tools we leverage to obtain a 50-80% conversion rate on our own content consistently.

How to Listen to Social Media Conversations for Your Best Content

Ignite Social Media

You’ve heard the term social media listening , but is your brand doing it? You’re probably already listening to what your customers and prospects have to say within other marketing channels, but what about on social? Social listening is essentially monitoring and searching within social communities to see what’s being said about your company/industry/competitors and other relevant topics of interest.

Social Media Listening – It’s About Emotions

Janet Fouts

Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites. Rather than making decisions based on parsing the big data, we can listen in on conversations about the issue we want to address, our product, our competitors’ products, and the needs of the consumer. Sentiment analysis may add some context, but in general, we are guessing when we build predictive models based on social media data sets.

E3 2017 on Social Media – How Did Brands Interact with Gamers?

Ignite Social Media

Well, E3 2017 has just passed, and I’m going to be breaking down some of the highlights of how brands used social media to drive home the conversations of these big announcements to gamers who could not attend in person. Active Channels and Conversations: There are several social media channels that brands utilized this year to engage with their fans all around the world tuning into the E3 coverage. Posted by E3 Expo on Thursday, June 15, 2017.

Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Are you wondering what these hashtag things are that you see on every social network you visit? Because as I always say, social media is about people. It’s about conversation. Social media is not rocket science.

Is Twitter in 2017 Even Worth the Trouble?

Convince & Convert

That’s the question social media marketers are asking these days about the little blue bird. No doubt, Twitter remains a conversation platform for media and influencers. Thus, according to RivalIQ’s 2017 Social Media Benchmark Report , a tweet to 10,000 followers will, on average, generate 4.9 The post Is Twitter in 2017 Even Worth the Trouble? Would it just be easier to quit Twitter?

The 3 Biggest Challenges Facing Social Marketers in 2017

Convince & Convert

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. Here are the three biggest challenges social marketers are facing right now, according to social marketers themselves. percent of marketers in 2017, compared to 61.1 percent of respondents claimed that tying social to business goals is also a major challenge. Tying Social to Business Goals.

How We Set and Measure Ambitious Social Media Goals at Buffer [2017 Version]

Buffer Social

Do you have big goals you’d like to achieve in 2017? In fact, this is our vision for Q1: Establish Buffer as the premier social media tool for businesses and teams via a focus on branding, content, and community. And how can social media help us to achieve that vision? The great thing about social media is that you can achieve so many different types of incredible results. Our top 5 social media goals. Social media giveaways.

Stop Wasting Time on Social Media if You don’t KNOW Your Ideal Customer!

Pam Moore

You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. The return on investment in social media is simply not there. You did your research on the social networks. You know a conversation is of most importance in social media. The heartbeat of social media is people. So you think you know your audience?

How to Turn Video Content into Conversions

Convince & Convert

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes. For proof of this phenomenon, look at the success of Snapchat, Instagram, and other popular outlets for social video. For the sake of conversions, it’s good practice to get straight to the point.

How to Set Your Instagram Ads for Better Website Conversion

agora pulse

With more than a million advertisers currently competing for users’ attention on Instagram, it’s no surprise that some businesses are struggling to get Instagram Ads conversions. Competition aside, Instagram Ads is an incredible platform that yields relatively high numbers of engagement and conversion, including website conversions. If you want more Instagram ad conversions, this is absolute best tip that I can give you.

Hating on Social Media – #NOTOK

Janet Fouts

Recent activities in Charlottesville and Seattle have been widely reported in the media and particularly on social media. ” Not OK in our communities, on our streets, and not OK on social media. I am: Physically sick reading/hearing/watching the hate filled messages on social media. Sick of watching the media inflate it to a fever pitch for the sake of ratings. What can we do to combat hate on social media?

Download the Ultimate Facebook Image Size Guide Cheat Sheet

Pam Moore

You can attract, inspire and engage your target customer in conversation and business transactions quickly if you know the platform and how to make it work for your business. One very important factor for success on any social network including Facebook, is visual marketing. The only guarantee we have in the social media world of today is change! Download the Facebook Social Image Size Reference Guide and Adobe Photoshop Templates Now! . With more than 1.23

Should My Business Bother To Have Social Media KPIs?

agora pulse

And yes, you should bother to have social media KPIs. The first is that many businesses now see the potential value of acquisition and retention that social media may bring to their business and want to amplify it. The second, and more probable, is that social media now costs more money than it used to and businesses want to know where that money is being spent. Which Social Media KPIs Should I Measure? Conversions. Conversions.

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Social Media Marketing For Businesses

Socialized

Social media marketing for a business is a term you have probably heard of quite often. You may however not be sure of how you can use social media for marketing or even believe that you can get clients through it because social is just that, social-no business here. However, this post is about some quick 411 you need to know about social media marketing for your business. What is social media marketing? Social Media

Social Media That Made Us Laugh

Ignite Social Media

The real trick to catch our attention, is having a brand interrupt the norms on social. Sundar Pichai (if you don’t know who he is, google him ) joined the conversation by tweeting that he would drop everything he was doing if people could agree on if the cheese should be on the top or bottom of a burger. We appreciate that Sundar Pichai could humanize the Google brand by taking the time to join in the conversation and add to the fun. We love a good joke.

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. In addition, 36% claim tying social to business goals is a challenge, and only 9.4 % are able to quantify the revenue driven by social. Social activities provide indicators of buyer interest.

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When Is It Appropriate To Hide, Block Or Delete On Social Media?

Firebelly

As a social media manager, you are bound to come across unsavory comments on your social channels. When is it appropriate to hide, block or delete on social media? Sometimes all it takes to diffuse a situation on social media is to show you value this person’s opinion. This will show anyone following the conversation that you are making steps to resolve and not ignoring them. When Is It Appropriate To Hide, Block Or Delete On Social Media?

Update on Social Media ‘Buy Buttons’

Ignite Social Media

It has been awhile since we have heard much about ‘buy buttons’, even though almost all of the social channels have their own version. Buy buttons started coming on to the scene in 2014 in response to marketers trying to better tie social media interactions to purchases. User Interest & Mindset on Social. User’s interests have remained low when it comes to buy buttons on social channels.

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How to Shop for the Right Social Media Agency

agora pulse

It’s finally reached the point where your brand can no longer manage your social media channels in house. You want to grow your social media engagement or your pages have been neglected for a long time but you don’t have the knowledge or resources to manage them. . Either way, it’s time to look for a social media marketing agency to handle your requirements. It’s the same principle when you shop for a social media agency.

What Makes Successful Social Media Content Different?

Ignite Social Media

While some may think of social media marketing as, “playing on Facebook all day,” those of us in the industry know that it’s so much more than that. From content, to community management, to strategy & metrics, there are many important facets to social media. However, the one that will really make or break your brand’s social media presence is content. But what makes a great piece of social media content different?

E3 2017 on Social Media – How Did Brands Interact with Gamers?

Ignite Social Media

Well, E3 2017 has just passed, and I’m going to be breaking down some of the highlights of how brands used social media to drive home the conversations of these big announcements to gamers who could not attend in person. Active Channels and Conversations: There are several social media channels that brands utilized this year to engage with their fans all around the world tuning into the E3 coverage. Posted by E3 Expo on Thursday, June 15, 2017.

The 3 Biggest Challenges Facing Social Marketers in 2017

Convince & Convert

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. Here are the three biggest challenges social marketers are facing right now, according to social marketers themselves. percent of marketers in 2017, compared to 61.1 percent of respondents claimed that tying social to business goals is also a major challenge. Tying Social to Business Goals.

Here’s Why Your Facebook Ads Don’t Convert and How to Fix Them

Pam Moore

Although the tactics of simply setting up the ad are quite easy, achieving real business conversions at an optimal cost is not always as easy. Take a listen to the latest Social Zoom Factor podcast episode 233 to learn 7 Reasons your Facebook ads are not converting and how to fix them! Understanding the different levels of your conversion funnel. Social Profit Factor Training Academy and Marketing Nutz Can Help! . How to Subscribe to Social Zoom Factor Podcast .

Some Social Media Things That Made Us Laugh This Month

Ignite Social Media

We love when brands think outside of the box and try something a little different in their campaigns on social. You may have read our social media roundup of best in class brand social voices. Posted by Chubbies on Monday, April 24, 2017. In case you missed it, Wendy’s has been breaking the internet with their hilarious (and very bold) responses to fans (and non-fans) on social media. — Bryan Tyler Bass (@Bbass27) June 6, 2017.

6 Social Media Marketing Lessons That Samurai Can Teach You

agora pulse

Here are a few of the best, deepest quotes and principles of Samurais that can help the modern-day Social Media Warriors in their digital conquests. Closely observing your direct competitors can give you insights into your buyer’s persona, selection of social media channels, customer behavior, and acceptance rates of different content and campaign types. Social media is a young discipline that is evolving each day.

47 Social Media Statistics to Bookmark for 2017

Sprout Social

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. While those social media statistics might not be that shocking, it does show how the landscape of the industry can drastically change in a just a few years.

Top 10 RazorSocial Articles of 2017

Razor Social

So, here’s a look back at what our readers kept clicking and sharing in 2017. I wasn’t at all surprised to see this article rise at the top as the most read piece on our blog in 2017. The Social Media Analytics Compass: What and How to Measure. This is one of our cornerstone content pieces, a guide on social media analytics that helps people understand what they need to monitor and measure across social media channels.

How to Turn Video Content into Conversions

Convince & Convert

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes. For proof of this phenomenon, look at the success of Snapchat, Instagram, and other popular outlets for social video. For the sake of conversions, it’s good practice to get straight to the point.

Do’s and Don’ts for Reactive Social Media Engagement

Ignite Social Media

In the growing world of social media, user experience and customer service are playing an ever-crucial role. To help you out, here are some quick do’s and don’ts for reactive social media engagement with your community on social media. Do’s of Engaging on Social: • Do be personable. You want to strive to have a conversation that feels like you are one on one with them. • Don’ts of Engaging on Social: • Don’t be silent and ignore posts.

How to Use Social Media to Stand Out at a Conference

agora pulse

That’s where the value of social media kicks in. Social media can provide the perfect platform for you to stand out from the crowd at a conference. Use it in all of your social media posts related to the event and have some fun with it to demonstrate your personality. Loren Bartley (@Impactiv8) March 13, 2017. Attending conferences can be a big expense for your business.