Convince & Convert

NOVEMBER 6, 2017

When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. In this article, I’ll reveal why B2B companies should go live on Facebook and share tips to get started. Any B2B brand trying to increase trust and awareness can and should go live on video. I disagree.

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B2B Company Facebook Video 225

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. Here are seven examples of B2B brands doing Instagram marketing the right way. Over half of millennials are active users on Instagram.

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B2B Instagram Brands Hubspot 158

Webbiquity SMM

MAY 22, 2018

A huge proportion of brand promotion is now done online, particularly through social media. Digital ad spending exceeded TV promotion budgets for the first time ever in 2017. If you create online solutions for your clients but have poorly designed and managed social media accounts, it doesn’t make a great impression.

Social Media 156

Social Media Tips Review SEO 156

Oktopost

JUNE 2, 2022

Want to hear more from renowned B2B marketing leaders? She stops by the Radically Transparent podcast to reveal why her product marketing team at Datarails owns Twitter and how product marketing is incorporating social media (both paid and organic) into their Go-To-Market and Product Launch Processes. Catch all episodes here.

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Products Twitter Marketing Real Estate 125

Webbiquity SMM

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Social media is a powerful tool to build buzz around your event and drive attendance.

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Eventful Social Media Badge Hashtag 145

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

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Training Communities Social Media Real Estate 167

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Social Media Advertising Statistics.

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Statistics Social Media LinkedIn Instagram 40

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. What is B2B influencer marketing?

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Influencer LinkedIn B2B Industry 88

Buffer Social

JANUARY 16, 2018

What’s in store for the social media industry in 2018? The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing.

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Report Data Social Media Research 111

Sprout Social

APRIL 4, 2017

Establishing your organization’s identity on social has undoubtedly helped you perfect your own personal brand. But what may seem obvious to a social media managers is a whole new world to other departments at your company. Wednesday, April 19: Managing a B2B Brand on Social With Sprout All Star, Alex Bimonte.

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Upcoming Yahoo Apple B2B 46

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? But what data should social media marketers be looking at to prove their worth and make an impact on the organization? Hot Topics of this episode include: Why every marketer needs to be a generalist, stay clear of trends, and practice both digital and media literacy.

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Engagement Training Apple Conference 131

Digimind

DECEMBER 19, 2017

Leveraging social data to strengthen your brand’s social media marketing strategies. Today, businesses are highly aware of the value of social media data. Brands have realized that social networks are no longer an isolated marketing channel solely dedicated to communication.

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Data Social Media Brands B2B 49

Twist Image

SEPTEMBER 1, 2016

B2B and B2C used to be very different and complex beasts. While the complexity has not changed, both B2B and B2C really do have an entirely new way to think, communicate and connect with prospective clients (thank you, digital!). That feels like it could be the story of a B2B or B2C opportunity. . b2b content marketing.

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B2B eBook Marketing Forums 45

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics.

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Advertising Social Media List Statistics 112

Webbiquity SMM

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). Image credit: Social Media Examiner. Social Media Examiner ). Social Media Examiner ).

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Social Networking B2B LinkedIn Instagram 100

Buffer Social

JULY 10, 2017

Is social media best used for sales or for brand awareness and engagement? Many marketers lean towards the side of brand awareness and engagement, while others can’t quite see the point of social media unless it’s eventually leading to sales. Why both awareness and sales are an important part of social media.

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Social Media ROI Directory Team 106

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate.

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Team Marketing B2B Eventful 160

Pam Moore

JANUARY 4, 2017

So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop! Click To Tweet.

Social Media 167

Social Media Social Networking Training Instagram 167

Buffer Social

JULY 9, 2018

If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your brand. Read on to find out what you should do instead… Why we should reconsider “best time to post on social media” studies.

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Study Social Media Overview Aggregator 111

Oktopost

NOVEMBER 4, 2019

Often, you hear about them being involved in hacking incidents or trying to influence people on social media. According to a 2017 survey , 57% of consumers like getting information from a chatbot when browsing a company’s website. The good news is that B2B sellers haven’t all jumped on this bandwagon yet.

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B2B API Facebook Survey 106

Ignite Social Media

APRIL 13, 2018

Here are a few eMarketer stats that prove that the majority of marketers also haven’t quite figured it out: 68% of companies worldwide do not yet use chatbots (eMarketer, May 2017). Only 7% of marketing decision-makers worldwide are using Artificial Intelligence chatbots (emarketer, December 2017).

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Strategy Privacy Upcoming Class 98

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Instead of the traditional “spray-and-pray” mindset so common in the B2B world, account-based marketing is when marketers use a more personalized approach to target one company, one department, or even one individual. T-Mobile CEO John Legere is incredibly active on social media.

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Campaign Marketing B2B Conference 147

Buffer Social

NOVEMBER 14, 2016

Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. As someone who works with social media every day, this information would be invaluable.

Social Media 40

Social Media Report Survey How To 40

Pam Moore

DECEMBER 7, 2017

The social web is getting noisier by the minute. If you are ready to once and for all see a real return on your investment in social media and digital marketing you need to look deeper than the follows, clicks and retweets. We are excited to announce the availability of our 2017 content marketing editorial calendar template.

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Template Templates Trends Content 167

Sprout Social

MAY 10, 2019

According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. households as of Q3 2017, when it had only just launched in February of that year. 46% of B2B buyers purchase something after watching video.

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YouTube Strategy B2B Marketing 111

Pixlee

MAY 21, 2020

According to eMarketer, social ad spending is predicted to increase to $43 billion this year — an increase of 20%. Social video ads will count for roughly one-third of US digital video ad spending in 2020. Public Social Feeds Matter Now More than Ever. And for good reason, too.

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Sentiment B2B HootSuite Retail 95

Sprout Social

JUNE 24, 2019

As we evolve our agency offering and build on the learnings and collaboration we’ve had with our founding members, we want to take a moment to recognize these agencies, who offer excellence to their clients in social media day in and day out. Bien Media. Social Czars. Fifty & Five. Project Bionic. BConnected, LLC.

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Automotive Reputation Social Media Management Retail 72

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Need a stronger business case for getting on social media? Not only that.

B2B 98

B2B Social Media Tools Tips 98

Buffer Social

FEBRUARY 21, 2018

With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience. First, social media as we know it is changing. . “It wouldn’t work.” Second, LinkedIn usage is growing.

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Groups Groups LinkedIn Template 109

Oktopost

OCTOBER 23, 2019

Subscribe to “B2B Marketing Now” to stay up to date ! Back in January of 2017, Google announced that they were eliminating third party pixels on YouTube in favor of the “Ads Data Hub”. Speaking of podcasts… we launched ours earlier this month and have the second episode coming on October 24. It’s early 2020.

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Marketing YouTube Overview Instagram 110

Ignite Social Media

DECEMBER 27, 2017

With 2018 on the horizon, we are looking back on the good, the bad and the ugly 2017 brought us! While social is constantly changing presenting new challenges around every corner, there were some positive developments for the everyday user and marketers alike! LinkedIn Lead Generation Ads.

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Social Media Syndication LinkedIn B2B 127

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. The breakdown of social media projects.

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Social Media Social Media Management Project Marketing 40

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Why You Should Know the Best Times to Post on Social Media.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Twist Image

MARCH 28, 2017

The word digital moves the focus to clicks and likes, rather than customers, and is used heavily in briefs sent to agencies, he said, leading to 300 social media ideas from the agency, and clients asking for something that will 'go viral.' Try to get information on B2B or a B2C brand. social media. social media.

Marketing 40

Marketing Telecommunications Mobile Applications 40

Proactive Report

DECEMBER 27, 2017

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more. Content strategy.

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Trends Press Release Data Skills 49

Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. LinkedIn B2B content Report ). The 2017 digital customer journey is way different from even two years ago.

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Content Knowledge Base Compete Influencer 45

Pixlee

FEBRUARY 19, 2018

One 2017 attendee said, “Incredible two days of learning and networking with the best of the best! ANA Digital & Social Media Conference. The Association of National Advertisers (ANA) presents its digital and social media event in July 2018 at Terranea Resort. Marketing Profs B2B Forum. ANAmarketers.

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Conference Marketing B2B Class 41