2017 Social Media Trends Check-In

Ignite Social Media

The social media industry changes rapidly and if you don’t keep up with the latest trends, you may be left in the dust by your competitors. At the start of the year, we wrote about the four trends social media marketers should expect in 2017. Here’s an update on social media trends to bring you up to speed. Social Shopping. Ever wish a consumer could purchase your product after just looking at a picture of it on social media?

Best Practices for 2017 Social Media Buying

Ignite Social Media

We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying. Not only does it leverage Facebook’s robust media buying platform, it is also quickly adding products and showing efficient CPMs, CPCs and CTRs.

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Ultimate Guide to B2B Social Media Marketing in 2017

Meltwater

Social media has entirely reshaped the way the world communicates. Instead of relying on celebrities,… Read More.

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Social Media Recap: June 2017

Meltwater

This month's social media recap focuses on the Twitter redesign, new Instagram features, and Facebook's… Read More.

Takeaways from Social Media Mashup 2017

Jenn's Trends

This week, I was invited to speak at the Ragan Communications Social Media Mashup conference at Disneyland. The post Takeaways from Social Media Mashup 2017 appeared first on Jenn's Trends. Social Media online marketing social media social media management social media marketing social media relationships social media strategy social media success social media training

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. The social web is getting noisier by the minute. If you are ready to once and for all see a real return on your investment in social media and digital marketing you need to look deeper than the follows, clicks and retweets. Here is what this blog post and episode #242 of the Social Zoom Factor Podcast will provide to you: . Social Post.

Social Media Recap: February 2017

Meltwater

This month reveals that social media is becoming both more personal and more automated for… Read More.

Social Media Recap: March 2017

Meltwater

In the Social Media Recap this month we have Twitter releasing custom profiles for bots,… Read More.

Social Media Marketing Tips For 2017

The Realtime Report

Social Media Marketing Tips For 2017. Social media marketing, in general, is huge. But, as with everything online, social media marketing is evolving and changing all the time. Here are some great tips to make sure you’re using social media marketing to its fullest potential in 2017. This looks set to rise to 43% in 2017. Small businesses and sole traders have been using social media scheduling apps for a while.

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Social Media Recap: April 2017

Meltwater

For social media and PR this month, it's all about visual media. Companies from Apple… Read More.

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#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

Serena Ehrlich at Business Week had this to say: A1) I’m the director of social + evolving media for @BusinessWire. measurePR pic.twitter.com/XqP6zgpQTi. — @Serena (@Serena) April 13, 2017. Keosha (@Keosha) April 13, 2017. measurePR. — @Serena (@Serena) April 13, 2017. Keosha (@Keosha) April 13, 2017. measurePR. — @Serena (@Serena) April 13, 2017. Howard (@hcwilliams3) April 13, 2017. Elise Perkins (@ep_comms) April 13, 2017.

Social Media Recap: January 2017

Meltwater

It’s been a busy month on social media. Many of our favorite social platforms have… Read More.

Best Social Campaigns of 2017

Meltwater

A lot has happened on social media in 2017! Where social media was once… Read More. Whew!

4 Trends Social Media Marketers Should Expect in 2017

Ignite Social Media

The new year is almost here, and it’s time for a new start for many social media trends. We’ve seen plenty of changes and innovations in 2016, with many more certainly in store for 2017. Here are a few things that social media marketers should expect next year. Live video, particularly Facebook Live has taken hold this year, and with more brands finding creative ways to take advantage of this, we’ll likely see much more live video in 2017.

Ultimate Social Media Image Sizing Guide for 2017 + Adobe Photoshop Templates

Pam Moore

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? We have created the Ultimate Social Media Image Sizing Reference Guide that you can download right now , right here ! With social media, the only guarantee we have is change.

Top Social Media Changes in 2017

Ignite Social Media

With 2018 on the horizon, we are looking back on the good, the bad and the ugly 2017 brought us! While social is constantly changing presenting new challenges around every corner, there were some positive developments for the everyday user and marketers alike! When snapchat launched in 2013, the platform was an instant success in the social media space drawing in a younger audience.

Not your grandparents’ social: The ongoing evolution of social media

Dave Fleet

Social media has driven momentous change in the business world over a little more than a decade. However, as we look towards 2018, social media itself has changed drastically since its inception and it is a far cry from the relationship-focused utopia that many people imagined at the outset. When social media first came on the scene it represented a dramatic shift from one-way communication to two-way communication online. marketing musings social media

Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop! Get instant results with this super duper quick social media plan! Social media is not a one night stand. Social media requires a long term commitment.

How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

A certain leader of the free world bandies the term about to denigrate negative media coverage but that’s not an accurate definition. This initiative is part of the Trust Project , an international consortium of news and digital companies collaborating to build confidence in the news media. Among Canadians, social media companies rank lower for trustworthiness than banks, telecoms companies and big pharma, according to a survey by Environics.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community!

How to Develop a Social Media Strategy and Plan: 6 Essential Steps for Success [Webinar]

Pam Moore

Do you ever feel like you are spinning your wheels on the social web? The key to success using social media for business is that you must not only understand the social networks and social media overall, but you must understand how to INTEGRATE social media into your business so that you can achieve your business goals. Social media is not free. Are you ready to stop wasting time and money on the social web?

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today!

How to Make Your Content Stand Out in 2017: Three Expert Tips

Webbiquity SMM

Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. You Can’t Buy Love, But You Can Buy Reach: Use Social Media Advertising. People have been writing for at least a couple of years now that organic social media reach (particularly on Facebook) is dead. It’s not just that social networks want to sell ads. So it seems as though in 2017, standing out means paying up.

Use This Awesome Worksheet to Build Your Social Media Plan, Prioritize Audiences & Customer Segments

Pam Moore

“Why can’t we just skip the social media strategy stuff and create some buzz for this amazing offer we have?” ” I can’t count the number of times I have been asked this question by clients, students of our social media workshops, attendees at events where I speak, loyal blog readers & even neighbors! Far too many business leaders confuse random acts of social media and buzz with social business success.

#measurePR Recap (May 2017): From Cadillacs to Shoestrings

Waxing UnLyrical

Ellen Graves , Social Media Strategist, and. On the metrics they look at when they measuring PR for MSU Extension: A5: We look at likes, click thrus, shares, comments in social, placements in traditional media, sentiment in both #measurepr. Social media analytics can change! She is also the founder of The Social PR Virtuoso® , which provides online, on-demand training that helps you unleash your inner Social PR superhero.

5 Reasons Your Social Media Marketing Program is Failing

Pam Moore

Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. Many social marketing plans fail simply because the marketing architect underestimated the amount of work required. They get sold on the social media easy button and “Facebook is free” mentality.

2017 Social Media Mid-Year Recap

Ignite Social Media

It is hard to believe we are already over halfway through 2017. At this point in the year, it is a good time to evaluate key changes in social to date before we look ahead. We will take a look at the current state of some of the major social networks in this mid-year recap. This year, Pinterest has been distancing itself as a social network and focusing on being more of a search platform. If they do, they are using it for paid media buys only.

Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast

Pam Moore

Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? You struggle with getting budget approved to implement your social media plan. Your executives don’t understand social media. You struggle with articulating the goals and objectives of your social media program to key stakeholders. This includes social media.

2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

The days of throwing social spaghetti content at the wall and hoping it sticks are over and done. What is included in this article and episode #228 of the Social Zoom Factor Podcast: . 2017 content marketing statistics. 2017 content marketing predictions. How to use our 2017 content marketing editorial calendar template ( download now ). 2017 Content Marketing Statistics You Should Know… . Orbit Media). Social Post.

40 Essential Social Media Marketing Statistics for 2017

Meltwater

As we start a new year, here is a look back at the world of… Read More.

PR Crisis Comms in Action: Top 7 Social Media Fires of 2017 (So Far)

Meltwater

In a year where an average Joe has the gall to mansplain the Bible to… Read More.

Social Media Case Study: How Red Bull Built a Strong Fan Base Online

Devumi

Red Bull is one of the most popular brands on social media. How they pulled it off is an inspiring social media case study. Discover Red Bull’s secrets to being the energetic brand with the incredible video and social media marketing. Social media case study: Red Bull Unlike other brands, Red Bull rarely advertises its […]. The post Social Media Case Study: How Red Bull Built a Strong Fan Base Online appeared first on Devumi.

5 PR and Social Media Resolutions for 2017

Meltwater

The New Year brings excitement, promise and a new opportunity to sharpen your public relations,… Read More.

How to Create an Extraordinary Social Media Strategy for 2017

Buffer Social

Crafting an effective social media strategy to help you achieve your goals can be a real challenge. Like we mentioned earlier this week in a post about goal-setting strategies , coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for us. There’s also the challenge of figuring out how to make sure your social media goals are aligned with your overall company goals.

Is Twitter in 2017 Even Worth the Trouble?

Convince & Convert

That’s the question social media marketers are asking these days about the little blue bird. No doubt, Twitter remains a conversation platform for media and influencers. Thus, according to RivalIQ’s 2017 Social Media Benchmark Report , a tweet to 10,000 followers will, on average, generate 4.9 Social Media Strategy social media engagement social media research social media strategy twitter twitter research

How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI

Pam Moore

Hiring a social media marketing agency is a big decision. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video. The truth is that social media is NOT a silo. A good social media agency will help you integrate social media into your business. Have you considered hiring a social media agency but not sure where to start?

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3 Things You Must Know for a Successful Social Media Marketing Career

Pam Moore

Are you a digital or social marketer wanting to progress in your business and marketing career? Social media is not a band-aid for a broken business. If business leaders really want to ignite business results using digital and social marketing, they must do more than hire a social media intern who knows how to get new followers on Instagram, post to Snapchat and do a live video stream on Facebook. How to Prioritize Your Social Networks for Business.

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Your CEO Hired a New Social Media Agency? Here’s How to Partner With them and Not Get Fired

Pam Moore

Subject line reads… “New Social Media Agency Kickoff Meeting Tomorrow.” Just 6 short months ago you were hired to lead the charge with social media. Before you start freaking out, take a listen to episode 241 of the Social Zoom Factor podcast. We have seen social media managers and directors jet set to VP and higher roles when embracing us an agency. Need some help with social media marketing? It's Monday morning.

20 Must-Attend Social Media Conferences in 2017

Buffer Social

Working on social media can be a little lonely at times, especially if you are working as a team of one. Social media conferences are the secret to all that. These conferences, ranging from one day to a week, promise talks from top social media experts, workshops on the latest social media strategies , networking opportunities with fellow marketers, and more. Social Media Marketing World (March 22-24, San Diego).

Most Popular Apps 2017, Social Media Still Very Popular

Devumi

Mobile apps still remain as one of the most popular digital products in 2017. Apple has revealed their most popular apps 2017 list for this year. Most popular apps 2017 Based on the number of downloads from the Apple Apps Store and overall popularity, the top 20 apps for 2017 were: Bitmoji YouTube Instagram Google […]. The post Most Popular Apps 2017, Social Media Still Very Popular appeared first on Devumi.

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