Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing?

Influencer 88

Influencer LinkedIn B2B Industry 88

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? Ask questions about the data that focus on company objectives. Matt has a passion to produce confident and profitable marketers, who in turn, create profitable companies. Since 1998, Matt has presented at thousands of companies, conferences and workshops. Background.

Engagement 131

Engagement Training Apple Conference 131

Sprout Social

APRIL 4, 2017

But what may seem obvious to a social media managers is a whole new world to other departments at your company. At this week’s chat, we’ll talk personal branding and how to convince leadership and colleagues that fostering a personal, industry-adjacent social community impacts a company’s bottom line.

Upcoming 46

Upcoming Yahoo Apple B2B 46

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Statistica ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. T-Mobile, the Reception We Were Looking For.

Campaign 149

Campaign Marketing B2B Conference 149

Sprout Social

FEBRUARY 27, 2017

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. In fact, the Sprout Social Q1 2017 Index discovered Facebook still sees the most interactions and is the preferred network among millennials, Gen Xers and baby boomers. Facebook Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Kimberly Bryant (@6Gems) December 16, 2017. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? Only 12% disagree.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

YouTube 111

YouTube Strategy B2B Marketing 111

Buffer Social

JANUARY 16, 2018

And there are now more people using the top four social messaging apps (WhatsApp, Messenger, WeChat, and Viber) than the top four social media apps (Facebook, Instagram, Twitter, and LinkedIn) 1 Business Insider , 2017. At the other end of the scale, 7 percent of respondents work at companies with over 200 employees. Company size.

Report 111

Report Data Social Media Research 111

Oktopost

NOVEMBER 4, 2019

According to a 2017 survey , 57% of consumers like getting information from a chatbot when browsing a company’s website. Retailers and other companies that sell direct to consumers have known this for a while, and the consumer chatbot field is already fairly overcrowded territory. So you want to build a chatbot?

B2B 106

B2B API Facebook Survey 106

Pixlee

MAY 21, 2020

While the rate of growth has actually slowed since 2017, this could be a good sign for brands as competition for ad views may be slightly less fierce. In fact, the top B2B performers are more likely to use non-owned channels when distributing content and 84% use paid distribution channels. Public Social Feeds Matter Now More than Ever.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Ignite Social Media

APRIL 13, 2018

Here are a few eMarketer stats that prove that the majority of marketers also haven’t quite figured it out: 68% of companies worldwide do not yet use chatbots (eMarketer, May 2017). Only 7% of marketing decision-makers worldwide are using Artificial Intelligence chatbots (emarketer, December 2017).

Strategy 98

Strategy Privacy Upcoming Class 98

Pam Moore

DECEMBER 7, 2017

Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. We are excited to announce the availability of our 2017 content marketing editorial calendar template.

Template 167

Template Templates Trends Content 167

Sprout Social

JUNE 24, 2019

BConnected is a social media management agency hired by companies and organizations to manage and enhance their social media platforms. CF Search Marketing is a Digital Marketing company that specializes in SEO, SEM, SMM, reputation management, social advertising and webcare. Whiteoaks was also named Sprout Partner MVP in 2017.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Oktopost

OCTOBER 23, 2019

Subscribe to “B2B Marketing Now” to stay up to date ! Back in January of 2017, Google announced that they were eliminating third party pixels on YouTube in favor of the “Ads Data Hub”. Our fellow Israeli-founded companies Outbrain and Taboola are joining forces! It’s early 2020. Let’s start at the beginning.

Marketing 110

Marketing YouTube Overview Instagram 110

Buffer Social

FEBRUARY 21, 2018

While Facebook and Instagram had received the attention of most marketers (including ourselves) in 2017, LinkedIn has steadily grown its user base to more than 500 million members. This makes communities like LinkedIn Groups a great way for bringing your customers together, especially if you are a business-to-business (B2B) company.

Groups 109

Groups Groups LinkedIn Template 109

Proactive Report

MAY 12, 2017

500 list of fastest-growing companies in the US for two years running and then they imploded. ” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. .”

Content 45

Content Knowledge Base Compete Influencer 45

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Company 149

Company Twitter Software System 149

Pixlee

FEBRUARY 19, 2018

Attendees at Digital Summit are influencing the future of their company’s digital marketing and strategic success. They are the movers and shakers across the digital marketing spectrum, and come from a wide variety of companies and organizations. Marketing Profs B2B Forum. Can’t wait til next year!”. ” MarTech East.

Conference 41

Conference Marketing B2B Class 41

Pam Moore

DECEMBER 11, 2016

2017 content marketing statistics. 2017 content marketing predictions. How to use our 2017 content marketing editorial calendar template ( download now ). 2017 Content Marketing Statistics You Should Know… . 70% of B2B marketers plan to create more content in 2017 compared to 2016. Call to action.

Template 167

Template Templates Content NewsCred 167

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. But if that’s your company’s take, it could be missing out. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Just look at Adobe. Not only that.

B2B 98

B2B Social Media Tools Tips 98

Buffer Social

NOVEMBER 14, 2016

Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. 3 Key Social Media Takeaways to Guide Your Marketing in 2017. — The Key Social Media Objectives and Challenges for 2017.

Social Media 40

Social Media Report Survey How To 40

Proactive Report

DECEMBER 27, 2017

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. Here are my picks for the top 3 PR trends in 2018. Content strategy. However, only 31% have a documented strategy. The value of earned media grows – and everyone wants to grab control of it.

Trends 49

Trends Press Release Data Skills 49

Convince & Convert

MARCH 2, 2015

Before you do anything, you need to be able to answer these three questions for your brand: What’s the mission of the company? “By 2017, two-thirds of all consumption on our mobile devices is going to be video,” he says. But listening and engaging are it; they’re the big solution everyone is looking for.

Content 60

Content Marketing B2B Journal 60

Convince & Convert

MARCH 4, 2016

According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. It is important to have your marketing goals aligned with the overall company goals. Converting your visitors into leads and sales will prove that the spend is worthwhile to the company. Aligned Goals. highlight to tweet).

ROI 60

ROI Statistics Software Metrics 60

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. 76% of companies are currently using a basic mobile marketing strategy, or none at all. trillion by 2017. Source : L2 ).

Statistics 108

Statistics Mobile comScore Marketing 108

SalesChoice

JANUARY 12, 2017

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). As a result, B2B sales organizations are struggling on multiple fronts.

B2B 22

B2B Analytics Data Patterns 22

Sprout Social

FEBRUARY 18, 2019

Be honest: when’s the last time you updated your LinkedIn company page? Although the platform may not seem to be scoring as many headlines as Facebook or Instagram, companies can’t afford to sleep on their LinkedIn presence. At a glance, running your LinkedIn company page might seem pretty simple. When in doubt, keep it simple.

LinkedIn 111

LinkedIn Company How To B2B 111

SalesChoice

APRIL 3, 2017

B2B Sales Productivity has dropped to global lows of less than 30% of in field customer productivity, with trillions of top line revenue being lost from 30-60% of sales professionals in the middle tier not making their sales plans. iv] Accenture Research, 2017 Source: [link]. [v] Image Source: [link]. iii] AI Funding Trends.

Startup 20

Startup Data Software Analytics 20

Buffer Social

JUNE 16, 2016

We’re excited to be working with Chelsea and the Hubspot team on a Social Media Master Class to explore we’re they’re thinking about social media marketing in 2016, 2017, and beyond. Stephen Banham , Richmond Events – Handing over documents and transitioning as I leave the company.

Social Media 40

Social Media Social Media Management Project Marketing 40

Webbiquity SMM

MARCH 13, 2018

B2B companies of all types, including IT and medtech firms, have embraced Facebook. Business executives and marketers no longer ask about if their company should have a Facebook presence, but rather how to best utilize the platform. As of March 2017, Facebook had 1.94 Facebook Demographics. DrumUp Blog ). Contently ).

Facebook 141

Facebook Hubspot Statistics B2B 141

Oktopost

JULY 12, 2021

Producing quality leads consistently is the core of any successful B2B marketing strategy , so developing and optimizing your pipeline will offer your organization a steady growth rate. First, let’s go over what B2B lead generation is, and why it is vital to invest the time and effort into maximizing your strategy.

B2B 87

B2B Fashion LinkedIn Organization 87

Oktopost

JANUARY 14, 2021

Joining me on this podcast episode of Radically Transparent is Tal Tochner, Principal on the investment team at PICO Venture Partners and a Forbes Under30 recipient in 2017. Tal leads deal flow across all software-enabled sectors, serves on several boards, and supports portfolio companies. More About Tal Tochner. Like What You Heard?

Social Media 111

Social Media B2B Apple Marketing 111

Pam Moore

JANUARY 4, 2017

They optimize their LinkedIn company profiles. Don’t call it quits before you get started! . Too many business owners and marketers are calling it quits before they get started. They launch the blog. The invest in the brand. They setup their primary social channels on platforms such as Facebook, Twitter and Instagram.

Social Media 167

Social Media Social Networking Training Instagram 167

Sprout Social

JANUARY 9, 2017

Data from eMarketer predicted by the end of 2017, more than 70% of US brands will be on Instagram. This means more companies are expected to be on Instagram than Twitter (67.2%), which would be the first time ever for the visual network. Promoting content at the right times can make all the difference especially for B2B brands.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Social Media Strategies Summit

MARCH 22, 2023

LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. Image source With approximately 63 million decision-makers using LinkedIn and four-fifths of all B2B marketing leads originating from the platform, it’s not hard to see why.

LinkedIn 231

LinkedIn Campaign Groups Groups 231