Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. The challenges of cannabis social media marketing.

Social Media 87

Social Media Brands Content Guidelines 87

Unmetric

MAY 31, 2018

There seems to be no limit to their sass, as they continue winning on social media. In what has been hailed as a potential social-media game-changer , Wendy’s social media snark became the talk of the town and also lead to its meteoric rise in 2017. Wendy’s Social Media Campaigns.

Social Media 103

Social Media Comparison Campaign Instagram 103

agora pulse

JULY 23, 2019

Social media content can be a wonderful way to build relationships , but like in any form of communication, some things are better left unsaid. Avoid the following type of content in your social media channels. Social Media Content You Don’t Have Legal Right to Use. Trade Secrets. Click To Tweet.

Social Media 107

Social Media Insurance Pharmaceuticals Real Estate 107

agora pulse

DECEMBER 17, 2019

As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. So, let’s look at some New Year’s resolutions that social media managers should consider. Get Authentic. Does your brand look inauthentic on social media?

Social Media 82

Social Media Authentication comScore Social Media Management 82

Pam Moore

MARCH 31, 2017

I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU!

Training 165

Training Social Media Brands Small Business 165

Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. In addition, Instagram has announced support for third-party authenticator apps has begun rolling out. Facebook introduces 3D posts.

Content 170

Content Nielsen Marketing Badge 170

Rebekah Radice

MARCH 19, 2017

Using social media before, during, and after an event will set you apart. Want to get a jumpstart and use social media for your next event? How ALL Wildly Successful People Use Social Media for Events. Joe Martin (@joeDmarti) March 19, 2017. For me that list might be: Social media.

Eventful 132

Eventful Social Media Conference Hashtag 132

Pixlee

DECEMBER 11, 2017

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Airbnb – #WeAccept.

Hashtag 45

Hashtag Campaign Committee Apparel 45

Pixlee

OCTOBER 24, 2018

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

Authentication 42

Authentication Brands CSR Hotels 42

Later

JUNE 12, 2020

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! How Brands can Celebrate Juneteenth on Social Media. If not, you’re probably not alone.

Social Media 106

Social Media Brands Creative Commons Education 106

Ignite Social Media

FEBRUARY 7, 2017

While some may think of social media marketing as, “playing on Facebook all day,” those of us in the industry know that it’s so much more than that. From content, to community management, to strategy & metrics, there are many important facets to social media. Be Authentic. Always Consider Your Audience First.

Social Media 60

Social Media Content Authentication UGC 60

Ignite Social Media

DECEMBER 19, 2017

Here’s a quick round-up of what we learned in social media this year: Stories Aren’t for Everybody. is that stories have a home in social media as a means of capturing your audience through rich, engaging, storytelling style content. Social Ads Should Still be Social. Can you believe another year has passed?

Social Media 104

Social Media UGC Paid Search Hashtag 104

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Why run a social media takeover?

Social Media 111

Social Media How To Hosting Hashtag 111

Oktopost

JUNE 2, 2022

She stops by the Radically Transparent podcast to reveal why her product marketing team at Datarails owns Twitter and how product marketing is incorporating social media (both paid and organic) into their Go-To-Market and Product Launch Processes. Meet Shoshana Kordova, Director of Product Marketing at Datarails. Meet Shoshana Kordova.

Products 125

Products Twitter Marketing Real Estate 125

Buffer Social

OCTOBER 17, 2017

Authentic communications: Facebook prioritizes genuine stories over misleading, sensational, and spammy ones. Last updated: October 2017). Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order. August 28, 2017: Pages that repeatedly share false news.

List 190

List Facebook Feed Feedly 190

agora pulse

JANUARY 22, 2020

In regards to social media marketing , an influencer is an individual who has established credibility, can have an effect on purchase decisions, and usually has amassed a large audience following. Related Post : Social Media Marketing 101. They are usually perceived as more authentic. Start with your own following.

ROI 186

ROI Influencer Authentication Hashtag 186

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

Campaign 111

Campaign Social Media Metrics Trends 111

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Influencer 211

Influencer Engagement Fashion Retail 211

Sprout Social

AUGUST 25, 2020

Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. The coveted blue verification badge that appears on Twitter profiles lets people know that the account is of public interest and, most importantly, authentic. — Twitter Support (@TwitterSupport) November 9, 2017.

Twitter 138

Twitter Badge Authentication Applications 138

Sprout Social

JANUARY 9, 2017

Social media isn’t any different. Social media managers in particular need to keep track of who they are interacting with across multiple social channels. Maintaining a social media CRM is vital for ensuring customer retention and quantifying social ROI. Keep Track of Conversations.

Social Media 40

Social Media Social CRM Social Media Management ROI 40

Sprout Social

FEBRUARY 3, 2017

The Q2 2016 Sprout Social Index found that 34.5% of consumers identify social media as their top choice for customer care. Proving that consumers are sending inquiries to brands on social–but how long are they willing to wait for a response? — Sid says (@Sidneytoldme) February 1, 2017. sproutchat. Xo8LTPGQHE.

Social Media 40

Social Media Tourism Mobile Social Media Management 40

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. They are looking for more authenticity, purpose, and transparency.

Strategy 86

Strategy Brands UGC Apparel 86

Sprout Social

APRIL 19, 2017

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

Social Media 104

Social Media How To ROI Hashtag 104

Buffer Social

OCTOBER 16, 2017

Much has been written on the Buffer Blog about social media strategy. In the last month alone, we’ve covered (in great detail) everything from Facebook Messenger marketing and managing multiple social media accounts to creating remarkable content and the rise of micro-influencers. Let’s dive in!

Social Media 112

Social Media Tips Video Industry 112

Likeable

JUNE 18, 2020

In today’s world, social media plays many roles—it’s a source of news, a tool for learning, a space to share stories, and a vehicle for connecting and organizing with other people. In several months, her social media community raised a quarter of a million dollars—and The Loveland Foundation was born.

Social Media 92

Social Media Instagram Education Communities 92

Pam Moore

JUNE 22, 2017

Here is what you will learn: – Influencer Marketing Trends 2017. As soon as you jump into the Influencer Marketing mini-course you will be reminded of the importance of investing in building your social media, audience marketing, content marketing and other plans. Earned, Paid and Owned Media in a Nutshell.

Course 163

Course Influencer Training Small Business 163

Rebekah Radice

MARCH 19, 2017

Using social media before, during, and after an event will set you apart. Want to get a jumpstart and use social media for your next event? How ALL Wildly Successful People Use Social Media for Events. Joe Martin (@joeDmarti) March 19, 2017. For me that list might be: Social media.

Eventful 60

Eventful Social Media Conference Hashtag 60

Social Media Strategies Summit

SEPTEMBER 21, 2020

Brendan has been named to Forbes 30 Under 30 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017. SMSsummit: Your talk at the upcoming Social Media Strategies Summit will explore why a willingness to take risks (and the inevitability of some failures) is one of the best ways to achieve big wins on social media.

Influencer 131

Influencer Newsletter Upcoming Campaign 131

Pixlee

SEPTEMBER 3, 2020

A leader to watch in inclusive marketing, this brand not only tackled representation but reflected their diversity-related goals authentically through engaging with a target community. Since then, Aerie has focused on authentically representing real women who come from a wide range of experiences, including women with disabilities.

Brands 77

Brands Content Authentication Campaign 77

The Realtime Report

FEBRUARY 16, 2017

Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Participants were asked to complete a series of questions focused on how their organization is currently leveraging influencer marketing and expected change in 2017.

Video 131

Video Retail Influencer YouTube 131

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. of businesses also report maintaining a presence on Facebook ( 2019 State of Social Media Report ). To increase engagement across this campaign, Aflac looked for ways to demonstrate authenticity and transparency.

Brands 108

Brands Facebook Journal Issues 108

Later

FEBRUARY 4, 2021

These websites are perfect if you want to diversify your social media content. In 2017, the founders of influencer management agency, SHADE , grew frustrated by the lack of diversity in the stock photography market. Subscribe to Later’s free newsletter for more tips and tricks to help you create engaging social media content!

Creative Commons 101

Creative Commons Banking Startup Influencer 101

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. — Peloton (@onepeloton) June 23, 2020.

Brands 119

Brands Survey Microsoft Issues 119

Likeable

MARCH 26, 2019

Vine was shut down in early 2017, and Musical.ly To the right, there’s a heart icon to “like,” a speech bubble to “comment,” and a “share” icon to either post on social media or send as a text message. social media audience. First there was Vine, then Musical.ly, and now TikTok. What is TikTok?

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Meme Marketing Authentication Feed 111

Sprout Social

NOVEMBER 30, 2021

Social commerce. Social commerce is when you buy and sell products or services directly from a social media platform. According to research conducted by The Harris Poll , on behalf of Sprout Social, 73% of businesses are already participating in social commerce while 79% expect to be doing so in the next three years.

Trends 144

Trends Conversation Instagram Influencer 144

Hootsuite

JULY 12, 2022

That’s a good thing—and it’s entirely because of social media. In fact, social has driven a total evolution of what brands actually are and how they should be expressed. Most brands don’t sound or look the same everywhere, because they adapt their core brand story to fit each space they join on social.

Brands 114

Brands HootSuite Module Meme 114

Sprout Social

JULY 12, 2022

It is one arm of an effective crisis management strategy, and typically involves multiple internal teams (corporate communications, public relations, social media, and legal to start) collaborating across various channels including the business’ social, web and email properties. The role of social media in crisis communication.

Examples 111

Examples Brands Sentiment Reputation 111