The Realtime Report

NOVEMBER 23, 2020

Every enterprise, business and big company is equally at risk of a cyber-attack, and as of 2017 roughly 48% of businesses were targeted at least once. *. Passwords are a weak link that can be addressed by using multi-factor authentication when possible, and securing passwords when MFA is not available. This is a myth.

Survey 185

Survey Statistics Report Data 185

ProBlogger

JANUARY 24, 2017

Develop a unique and authentic voice. But the point I’m going to stress here, is that getting noticed demands personality, creativity, and authenticity. But that being said, time and time again, being original and authentic gets folks to pay attention. But let’s make 2017 different. Be authentic with your voice and tone.

How To 47

How To Authentication Publishing Social Capital 47

Oktopost

JUNE 2, 2022

She is a contributor to the nonfiction anthology “What Future: The Year’s Best Ideas to Reclaim, Reanimate & Reinvent Our Future” (Unnamed Press), named one of the 10 best science books of 2017. Watch the recording: Stay in the Loop. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

Products 125

Products Twitter Marketing Real Estate 125

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Influencer approach.

Influencer 211

Influencer Engagement Fashion Retail 211

Social Media Strategies Summit

OCTOBER 21, 2021

Kimberly Bryant (@6Gems) December 16, 2017. And she does it all while maintaining an authentic online presence. Perhaps the most significant overall takeaway is the importance of authenticity. This pic is what I mean. Almost 100 little Black/brown girls (in Oakland) doing robotics the Sat before Christmas. Conclusion.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Ignite Social Media

NOVEMBER 20, 2017

By choosing the right influencer and the right campaign messaging, your brand will look more authentic if an influencer markets your product. Posted by Ignite Social Media on Tuesday, May 23, 2017. When your brand is advocated by a ‘trusted channel’, consumers sit up and take notice. A Day in the Life of Paid Media.

Trends 112

Trends Social Media Influencer Instagram 112

agora pulse

JANUARY 22, 2020

They are usually perceived as more authentic. Micro-influencers are usually perceived as more authentic by their audience than larger influencers. Originally posted in 2017, this article has been updated in 2019. This means a more highly targeted audience—which leaves you with higher conversions.

ROI 186

ROI Influencer Authentication Hashtag 186

Unmetric

MAY 31, 2018

In what has been hailed as a potential social-media game-changer , Wendy’s social media snark became the talk of the town and also lead to its meteoric rise in 2017. We took a look at their social media profiles on Facebook, Twitter and Instagram from January 1, 2017 to December 31, 2017 to uncover their strategies. 18 Million.

Social Media 103

Social Media Comparison Campaign Instagram 103

Pam Moore

JUNE 2, 2017

Forbes Top 5 social media power influencer (3 years running); 2017 digital marketers to watch – Forbes and numerous other accolades. Better connect with your audience in a human, authentic way. I sure hope to see you on the other side and help you truly rock your business and life in 2017! Let's DO this!

Training 167

Training Communities Social Media Real Estate 167

Pixlee

OCTOBER 14, 2021

The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. They are looking for more authenticity, purpose, and transparency. Using content created by your community of passionate customers helps you appear more authentic, personable, and caring. billion in 2021.

Strategy 86

Strategy Brands UGC Apparel 86

Pixlee

SEPTEMBER 3, 2020

A leader to watch in inclusive marketing, this brand not only tackled representation but reflected their diversity-related goals authentically through engaging with a target community. Since then, Aerie has focused on authentically representing real women who come from a wide range of experiences, including women with disabilities.

Brands 77

Brands Content Authentication Campaign 77

The Realtime Report

FEBRUARY 16, 2017

Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Participants were asked to complete a series of questions focused on how their organization is currently leveraging influencer marketing and expected change in 2017.

Video 131

Video Retail Influencer YouTube 131

Buffer Social

JUNE 22, 2023

Embrace authenticity in your content No one can share your story like you. Authenticity is especially relevant when copycat content is ubiquitous. ” The thing is, many creators started around that time and are now pretty big on YouTube (like Jay Clouse in 2017 and even popular creator Mr Beast ).

Social Media 78

Social Media Authentication YouTube LinkedIn 78

Social Media Strategies Summit

APRIL 22, 2019

It’s this trend that influenced the launch of Facebook Watch in 2017 and IGTV in 2018. They’ve been used not only as a quick feedback tool but also as to support engagement and build authentic conversations. According to a recent report from Statista , more than 50% of digital videos are now viewed on mobile in vertical format.

Trends 143

Trends Social Media Instagram Influencer 143

Later

FEBRUARY 4, 2021

In 2017, the founders of influencer management agency, SHADE , grew frustrated by the lack of diversity in the stock photography market. CreateHER Stock , a “destination for authentic stock images featuring melanated women” was launched in 2015 by Neosha Gardner after her struggle to find resources featuring women who looked like her. “We

Creative Commons 101

Creative Commons Banking Startup Influencer 101

Pam Moore

JUNE 22, 2017

Here is what you will learn: – Influencer Marketing Trends 2017. Related Stories Personal Branding: Authenticity vs Transparency – Do You Know the Difference? The 60 minute mini-course even includes an influencer marketing spreadsheet tracker to help you stay organized as you identify and start reaching out to influencers.

Course 163

Course Influencer Training Small Business 163

Sprout Social

JANUARY 27, 2017

@SproutSocial A1: It's authentic, simple, and will most likely lead to an audience connection! — Stephanie Zatyko (@ExperianDQSteph) January 25, 2017. — Martin Lieberman (@martinlieberman) January 25, 2017. — Josephine Borrillo (@70mq) January 25, 2017. SproutChat. employerbrand #sproutchat.

Company 40

Company Content UGC Authentication 40

Likeable

MARCH 26, 2019

Vine was shut down in early 2017, and Musical.ly While the platform is still new, this is mostly a matter of authenticity, which is becoming increasingly more important. So, for brands to join TikTok and stay authentic, they have two options: partner with an influencer or pay for one of TikTok’s ad products. What is TikTok?

Meme 111

Meme Marketing Authentication Feed 111

Sprout Social

APRIL 14, 2017

— Your Creative People (@ycpideas) April 12, 2017. — b r i t t n e e (@hellobrittnee) April 12, 2017. — nicole (@nicolemaries__) April 12, 2017. — Val Vesa (@adspedia) April 12, 2017. — pamelahughes (@pamelahughes) April 12, 2017. — Cheval John (@chevd80) April 12, 2017.

Brands 55

Brands How To Hashtag Authentication 55

Janet Fouts

SEPTEMBER 4, 2017

You might have given apps like @Thecounter (Hacked in March 2017) permission to post for you, then forget you did that, and suddenly you see spam on your account. Enable 2 factor authentication. Here’s how to set up 2 factor authentication. ” on the HBO account. Shake it up a little. Well, that’s another issue.

Twitter 73

Twitter HootSuite Authentication Applications 73

Ignite Social Media

MAY 4, 2020

While you may spend hours perfecting the aesthetic of a post that lives on your main Instagram feed, users are looking for a relatable, authentic experience when tapping through their Stories – don’t be afraid to give them that. A Brief History: To the dismay of many, Facebook rolled out its own take on Stories in March 2017.

Social Media 121

Social Media Brands Content Real Estate 121

ProBlogger

JANUARY 24, 2017

Develop a unique and authentic voice. But the point I’m going to stress here, is that getting noticed demands personality, creativity, and authenticity. But that being said, time and time again, being original and authentic gets folks to pay attention. But let’s make 2017 different. Be authentic with your voice and tone.

How To 20

How To Authentication Publishing Social Capital 20

agora pulse

DECEMBER 17, 2019

TikTok, a video app launched in 2017, was the most downloaded app in Apple’s App Store for five consecutive quarters. Get Authentic. Phony social media adverts and insincere video messaging leaves most Internet users cold and searching for authenticity. Explore TikTok. Thankfully.). Failing to put faces to your brand.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Janet Fouts

JANUARY 13, 2018

Engagement on brand Facebook pages has been in the tank for a long time now, Larry Kim recently wrote a post showing a significant drop in engagement with content on the site down by more than 20% in 2017. The effects of this announcement. What should you do? First off, don’t freak out. It will take time for things to settle down.

Facebook 125

Facebook Marketing Discount Authentication 125

Hootsuite

JULY 12, 2022

We’re infusing the authentic voice and style we’ve created on social back into every other part of our brand. — Wendy’s (@Wendys) November 24, 2017. There’s no formula for authenticity. It’s silly, human, and oh, so authentic. link] pic.twitter.com/n6mE2XPLaE. — Hootsuite (@hootsuite) May 19, 2021.

Brands 114

Brands HootSuite Module Meme 114

Ignite Social Media

FEBRUARY 7, 2017

A video posted by Samsung Home Appliances (@samsunghomeappliances) on Jan 25, 2017 at 7:12am PST. Be Authentic. Authenticity is crucial for having a successful social media presence. Authenticity to your brand means you aren’t straying from your brand equity just to capitalize on a trend or jump into a popular conversation.

Social Media 60

Social Media Content Authentication UGC 60

Sprout Social

JANUARY 9, 2017

Last week at #SproutChat , we discussed tips and tricks for referencing past conversations within Sprout and dug deep into understanding the value of a social CRM and how it can help your organization reach its 2017 goals. — Erika Heald (@SFerika) January 4, 2017. — Jessie Brown (@jbrownsocial) January 4, 2017.

Social Media 40

Social Media Social CRM Social Media Management ROI 40

Keyhole.co

SEPTEMBER 18, 2020

The coveted Twitter blue check is indeed a status symbol as it indicates that a profile is authentic. However, if your account is verified, the blue check is a mark of authenticity. Website: Reinforce your authenticity by adding your website link on your profile. So Twitter can confirm your identity and authenticity.

Twitter 97

Twitter Badge How To Authentication 97

Buffer Social

JUNE 29, 2017

But, not only can images boost the performance of our content, they can also influence purchasing decisions: “Visual platforms such as YouTube, Snapchat, and Instagram are highly influential in shopping,” Nikki Karai Renaud, CMO at Zazzle explained in eMarketer’s US Millennial Shoppers 2017 report. The importance of authenticity.

Authentication 111

Authentication Remix Marketing Tips 111

Pam Moore

MARCH 31, 2017

Better connect with your audience in a human and authentic way. I sure hope to see you on the other side and help you truly rock your business and life in 2017! Build community and earn support of evangelists to amplify your story and purpose. Feel confident in how you present yourself and your brand online. Let’s DO this!

Training 165

Training Social Media Brands Small Business 165

agora pulse

JULY 23, 2019

One of the best ways to foster relationships online is to be open, honest, and authentic. When creating social media content, it is essential to be authentic without over-sharing. This post from NPR in 2017 is a perfect example. Take the time to write original text. (And And if you quote someone, give credit to the person!).

Social Media 107

Social Media Insurance Pharmaceuticals Real Estate 107

Social Media Strategies Summit

OCTOBER 30, 2019

To increase engagement across this campaign, Aflac looked for ways to demonstrate authenticity and transparency. RESULTS: follower count jumped from 520,275 on January 1, 2017 to 828,019 on December 31, 2017. TAKEAWAY: Social media is visual.

Brands 108

Brands Facebook Journal Issues 108

Sprout Social

FEBRUARY 3, 2017

. — Sid says (@Sidneytoldme) February 1, 2017. — Adriane Davis (@AdrianePatrice) February 1, 2017. — Brad Lovett (@Brad_Lovett) February 1, 2017. — Venture Icon Media (@VentureIcon) February 1, 2017. — Gordon D (@gordondym) February 1, 2017. sproutchat. sproutchat https://t.co/Xo8LTPGQHE.

Social Media 40

Social Media Tourism Mobile Social Media Management 40

Sprout Social

JANUARY 20, 2017

Storytelling and showcasing a natural, authentic scenery and experience can go a long way. — Keri Jaehnig (@kerijaehnig) January 18, 2017. — Keri Jaehnig (@kerijaehnig) January 18, 2017. — CrowdRiff (@CrowdRiff) January 18, 2017. — CrowdRiff (@CrowdRiff) January 18, 2017. sproutchat.

Travel 40

Travel Industry Geotagging Content 40

Later

FEBRUARY 15, 2021

But it wasn’t until 2017, when ByteDance acquired another video-sharing platform (Musical.ly), that it took off in North America and Europe. TikTok is known for its unrefined, imperfect, and authentic content — so you don’t have to be an editing extraordinaire. In 2018, TikTok had 55 million monthly active users.

Film 100

Film Trends Hashtag Curation 100

Sprout Social

JULY 7, 2020

Seventy percent of consumers say it’s important for brands to take a stand on social and political issues, up from 66% in 2017.”. Being human and authentic about social issues is one way to build this culture of transparency. Consistently, the message has been that audiences seek brands’ participation on social issues.

Brands 117

Brands Survey Microsoft Issues 117

Social Media Strategies Summit

SEPTEMBER 21, 2020

Brendan has been named to Forbes 30 Under 30 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017. Consumers are putting a higher than ever premium on brand trust and authenticity. Where do the tenets of “social first” come in to play here – especially in crisis comms mode?

Influencer 131

Influencer Newsletter Upcoming Campaign 131