Pam Moore

MARCH 31, 2017

I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU!

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Training Social Media Brands Small Business 165

agora pulse

DECEMBER 17, 2019

As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. So, let’s look at some New Year’s resolutions that social media managers should consider. Get Authentic. Does your brand look inauthentic on social media?

Social Media 82

Social Media Authentication comScore Social Media Management 82

Later

JUNE 12, 2020

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! So the Fourth of July holiday has always felt slightly tainted for many in the Black community. .

Social Media 106

Social Media Brands Creative Commons Education 106

Pixlee

DECEMBER 11, 2017

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Airbnb – #WeAccept.

Hashtag 45

Hashtag Campaign Committee Apparel 45

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand.

Influencer 211

Influencer Engagement Fashion Retail 211

Ignite Social Media

FEBRUARY 7, 2017

While some may think of social media marketing as, “playing on Facebook all day,” those of us in the industry know that it’s so much more than that. From content, to community management, to strategy & metrics, there are many important facets to social media. Be Authentic.

Social Media 60

Social Media Content Authentication UGC 60

Pixlee

OCTOBER 24, 2018

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

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Authentication Brands CSR Hotels 42

Pam Moore

JUNE 22, 2017

Here is what you will learn: – Influencer Marketing Trends 2017. There is also a special limited time deal on our Social Profit Factor Training System + Member Community. Social Profit Factor Training Academy and Marketing Nutz Can Help! . You need a structured plan to be successful using social media.

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Course Influencer Training Small Business 163

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. They are looking for more authenticity, purpose, and transparency.

Strategy 86

Strategy Brands UGC Apparel 86

Buffer Social

OCTOBER 17, 2017

Authentic communications: Facebook prioritizes genuine stories over misleading, sensational, and spammy ones. Last updated: October 2017). Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order. August 28, 2017: Pages that repeatedly share false news.

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List Facebook Feed Feedly 190

Likeable

JUNE 18, 2020

In today’s world, social media plays many roles—it’s a source of news, a tool for learning, a space to share stories, and a vehicle for connecting and organizing with other people. In several months, her social media community raised a quarter of a million dollars—and The Loveland Foundation was born.

Social Media 92

Social Media Instagram Education Communities 92

Sprout Social

JANUARY 9, 2017

Social media isn’t any different. Social media managers in particular need to keep track of who they are interacting with across multiple social channels. Maintaining a social media CRM is vital for ensuring customer retention and quantifying social ROI. Keep Track of Conversations.

Social Media 40

Social Media Social CRM Social Media Management ROI 40

Pixlee

SEPTEMBER 3, 2020

A leader to watch in inclusive marketing, this brand not only tackled representation but reflected their diversity-related goals authentically through engaging with a target community. The campaign’s goal is “to unite and inspire people to take action in their communities” using the power of sport. .

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Brands Content Authentication Campaign 77

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

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Campaign Social Media Metrics Trends 111

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. of businesses also report maintaining a presence on Facebook ( 2019 State of Social Media Report ). To increase engagement across this campaign, Aflac looked for ways to demonstrate authenticity and transparency.

Brands 108

Brands Facebook Journal Issues 108

Sprout Social

FEBRUARY 3, 2017

The Q2 2016 Sprout Social Index found that 34.5% of consumers identify social media as their top choice for customer care. Proving that consumers are sending inquiries to brands on social–but how long are they willing to wait for a response? Our #SproutChat community turns to mobile apps. sproutchat. Xo8LTPGQHE.

Social Media 40

Social Media Tourism Mobile Social Media Management 40

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. — Peloton (@onepeloton) June 23, 2020.

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Brands Survey Microsoft Issues 119

Sprout Social

APRIL 19, 2017

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

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Social Media How To ROI Hashtag 105

Later

FEBRUARY 4, 2021

In 2021, it’s time to diversify your content and actually represent different communities on your social channels. These websites are perfect if you want to diversify your social media content. Subscribe to Later’s free newsletter for more tips and tricks to help you create engaging social media content!

Creative Commons 101

Creative Commons Banking Startup Influencer 101

Social Media Strategies Summit

JANUARY 3, 2019

With 400,000+ members around the world, the coworking brand has a global community of users built into their business model. WeWork uses their Instagram to engage that user base online, emphasize the strength of the community, and raise awareness for the creativity that stems from their members. 5 Glossier. glossier / 1.6 7 Beardbrand.

Instagram 139

Instagram Brands UGC Travel 139

Sprout Social

JANUARY 27, 2017

However, it can be challenging for social media marketers to document multiple team perspectives to provide a wholistic story. This week at #SproutChat , we discussed incorporating company culture in a business’ social content strategy. — Stephanie Zatyko (@ExperianDQSteph) January 25, 2017. SproutChat.

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Company Content UGC Authentication 40

Sprout Social

APRIL 14, 2017

Due to the nature of their jobs, social media marketing professional have a clear understanding of personal branding and its positive impact on an organization. Social best practices from managing a business carry over to personal branding. — Your Creative People (@ycpideas) April 12, 2017. A1: Be social!

Brands 55

Brands How To Hashtag Authentication 55

Later

FEBRUARY 15, 2021

TikTok may seem like an overnight success story, but the video-sharing social platform has actually been around for years. But it wasn’t until 2017, when ByteDance acquired another video-sharing platform (Musical.ly), that it took off in North America and Europe. In 2018, TikTok had 55 million monthly active users.

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Film Trends Hashtag Curation 100

Hootsuite

MAY 13, 2020

“It makes me feel uncomfortable when I hear it, as it seems like a BIG thing and it usually has a negative connotation, especially with social media.”. Lorenz traces its social media etymology way back to 2011 on YouTube. Facebook has been running its Creator Studio since 2017. Dislike of the term isn’t new.

Influencer 145

Influencer Trends Marketing Guidelines 145

Pixlee

JULY 3, 2019

Old Navy curates this content from various social media platforms and displays it on its website. HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community. Well-known for being heavily involved with its consumer community, Morphe has mastered community-driven marketing.

UGC 59

UGC Brands Apparel Content 59

Jon Loomer

JANUARY 13, 2018

Social Media Examiner conducted a Facebook Live to discuss the news feed update that resulted in more than 5,000 shares, 400,000 views, and 1,000 comments. In case you forgot, engagement bait was the focus of another news feed update in late 2017. This is consistent with Facebook’s emphasis on authenticity.

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Feed Feedly News Facebook 165

Keyhole.co

SEPTEMBER 18, 2020

The coveted Twitter blue check is indeed a status symbol as it indicates that a profile is authentic. However, if your account is verified, the blue check is a mark of authenticity. Most people would rather leave out their phone numbers when creating social media profiles. It shows that your account is the real deal.

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Twitter Badge How To Authentication 97

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways. Under Armour.

Campaign 43

Campaign UGC Content Tourism 43

Buffer Social

JUNE 29, 2017

But, not only can images boost the performance of our content, they can also influence purchasing decisions: “Visual platforms such as YouTube, Snapchat, and Instagram are highly influential in shopping,” Nikki Karai Renaud, CMO at Zazzle explained in eMarketer’s US Millennial Shoppers 2017 report. The importance of authenticity.

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Authentication Remix Marketing Tips 111

Janet Fouts

JANUARY 13, 2018

It’s a bit long, but here are some highlights from his post : “…recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.” The effects of this announcement.

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Facebook Marketing Discount Authentication 125

Pixlee

MAY 21, 2020

According to eMarketer, social ad spending is predicted to increase to $43 billion this year — an increase of 20%. Social video ads will count for roughly one-third of US digital video ad spending in 2020. Public Social Feeds Matter Now More than Ever. And for good reason, too.

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Sentiment B2B HootSuite Retail 95

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. Challenges are an essential feature of TikTok’s community and probably the best known of all the marketing techniques. Let’s lay it on the table.

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UGC Hashtag How To Meme 139

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. avid food TV viewers.

Travel 75

Travel Hosting Social Media Influencer 75

Unmetric

AUGUST 2, 2019

Campaigns like the 2018 #makersofthegame—a tribute to athlete Kobe Bryant who revolutionized sports and culture—and the 2017 #Breaking2—centered around athletes who embarked on running a marathon under 2 hours—were two campaigns that gave the brand a boost in engagement and follower growth. Chanel – 36 million followers. million followers.

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Instagram Brands Fashion Sports 155

Later

MARCH 6, 2019

After humble beginnings in April 2017, the pair have grown the account to over 1M followers, and each post exposing the daily quips, chats, and shoutouts between celebrities like Justin Timberlake, Drake, Gwyneth Paltrow, and Chrissy Teigen receives tens of thousands of likes! — Wendy's (@Wendys) October 2, 2017.

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Comments Instagram Brands Feed 86

Sprout Social

APRIL 11, 2017

Social media monitoring. Community hashtags. So when you want to measure the success of a campaign, or see if your brand is becoming more popular on Instagram, you can analyze your branded hashtags with social media monitoring tools. A post shared by Ryder Carroll (@bulletjournal) on Apr 8, 2017 at 5:49am PDT.

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Hashtag Instagram Journal How To 111

Pixlee

MAY 3, 2018

By November 2017, Instagram Stories had already topped over 300 million daily users. Since then, it has become a powerful channel for brand marketers who are looking to expand their businesses’ social marketing presence. Instagram Stories hasn’t been around for that long – the feature only launched in August 2016. Air Canada.

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Engagement Instagram Brands Apparel 62