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How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. As marketers it’s in our DNA to move fast.

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

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An Olympic Experience Like Never Before

Waxing UnLyrical

Watching the opening ceremony of the 2016 Summer Olympics on NBC, broadcast live from Rio de Janeiro (I mean, Zika can’t get me through an LCD screen, can it?). But you know what’s really interesting about the 2016 Olympics? This is why influencer marketing is such a big thing these days. Because we need it.

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The Latest Facebook Performance Metrics; How Does Your Brand Compare?

Ignite Social Media

As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. More often than not Facebook plays a significant role in a brand’s social strategy.

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????????? Cyber Monday: Discovering the online consumers

Audiense

In effort to visualize the unseen we decided to analyse a sample of 115,000 users who published content containing relevant keywords or trending hashtags related to Cyber Monday in 2015 and then in 2016. As a result we were able to uncover a few insights ready to be actioned! Age Demographics.

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The State of Instagram Influencer Marketing (+ Free Report)

Later

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . Sign up now to download the complete State of Instagram Influencer Marketing report and we’ll send it straight your inbox! .

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The State of Link Building 2016: What I Learned Manually Analysing 1,000 Search Results

Viper Chill

My sample size is admittedly too small to set the SEO world on fire with the following graphs but I still thought it would be interesting to analyse. In April of 2014 I wrote a blog post about Houzz, the multi-billion dollar home design community. The pageview count for May 2016 was 87,000.

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