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#measurePR Recap (July 2016): Smart Reporting

Waxing UnLyrical

Aly Saxe (@Aly_Saxe) July 12, 2016. Aly Saxe (@Aly_Saxe) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. SU Social Commerce (@SocCommSU) July 12, 2016. Monitoring tools are good but they only measure the output.

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[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams.

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A Marketer’s New Year’s Resolution for 2016

Convince & Convert

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. Buying SaaS tools is simpler than running to grab lunch at Chipotle. The “slow” trend needs to creep into marketing in a big way for 2016. Want to take a guess what it is? highlight to tweet).

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The 5 Biggest Themes from Big Boulder 2016 – CEO’s View

Talkwalker SM

And The Big Boulder Initiative, held annually in Colorado, is a forum attended by some of the most prominent individuals in the social media analytics industry. It really is a platform for the “who’s who” in social data, monitoring and analytics. 3 Visual Analytics is Paramount . 1 What is Dark Social? 2 The Age of Ad Blocking

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The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short.

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Top 10 Content Marketing Tools for Serious Marketers

Kikolani

The Content Marketing Institute (yes, there is such a thing) defines this serious marketing tool as “…a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

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19 Tools We’ll Use In Our Blogging in 2016

ProBlogger

To do that, we’ve been experimenting with tools that do everything from making our team communication more streamlined to the ones that help us better communicate with you. I’ll explain how we came to choose these tools, why I like them, and what kind of results we’ve achieved with them. In-Team Communication Tools.