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[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams.

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Find Your Online Tribe: Building an Instagram Community on a Low Budget

Sprout Social

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.

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10 Tools to Help You Run a Highly Successful Influencer Marketing Program

Social Media Strategies Summit

Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. Luckily, there are a number of useful influencer marketing tools available to help you make the most of your resources. Post and campaign-level analytics and reports. Why Influencer Marketing.

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The Marketer’s Toolbox: The 60 Marketing Tools We Use at Buffer

Buffer Social

As a marketing team spread around the world — from the West Coast in the US to the East Coast in the US to Canada, to the UK and Singapore, we always keep an eye on the latest marketing and productivity tools to help us stay connected and do our best work. So we use many different tools to get things done and work towards our goals.

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19 Tools We’ll Use In Our Blogging in 2016

ProBlogger

To do that, we’ve been experimenting with tools that do everything from making our team communication more streamlined to the ones that help us better communicate with you. I’ll explain how we came to choose these tools, why I like them, and what kind of results we’ve achieved with them. Organization.

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Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Most basic social media analytics platforms will allow you to search for images based on text queries, which will give you access to a fraction of the content you are looking for. Social media monitoring is fundamentally incomplete if it does not include both text-based listening and visual analytics. Screenshot from @mrslvoemon.

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What Do Social Media Management Tools Really Need? 23 Experts Tell Us

agora pulse

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools. Evan Carmichael. Website: evancarmichael.com.