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#measurePR Recap (July 2016): Smart Reporting

Waxing UnLyrical

Aly Saxe (@Aly_Saxe) July 12, 2016. Aly Saxe (@Aly_Saxe) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. SU Social Commerce (@SocCommSU) July 12, 2016. Monitoring tools are good but they only measure the output.

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Not Everything Has Changed

Jon Loomer

A 70-page PDF called The Facebook Ads Experiment: 12 Tips to Crazy Engagement from 2016 underscores just how much has changed. What Facebook ads standards from 2016 could be repeated in 2024 without missing a beat? We had the self-serve ad tool and Power Editor before Ads Manager came along. But what has remained the same?

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#measurePR Recap (November 2016): Measuring Engagement

Waxing UnLyrical

Using the @Spredfast Intelligence tool, we’ve created custom lists #measurepr. Twitter Facebook Google+ LinkedIn #measurePR Recap (November 2016): Measuring Engagement. Integrate in @Amec Framework [link] #measurepr. PESO measurement! Research this. It’s the way the industry is moving. Don’t do that.

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9 Magic Social Media and Marketing Tools to Transform Your 2016

Socially Sorted

The year is drawing to a close and I want to share some magic tools I have discovered recently. . These are social media and marketing tools I will be taking with me into 2016. Now YOU can use them in 2016 and benefit from them too! . 9 Magic Social Media and Marketing Tools. I am loving this tool.

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#measurePR Recap (Feb 2016): Measuring Community

Waxing UnLyrical

On whether impressions are a valuable metric for PR in the social age: A2: Impressions are one tool in the arsenal, but not the most important. A2: I think they are one metric and tool, but not the only one you should look at. Twitter Facebook Google+ LinkedIn #measurePR Recap (Feb 2016): Measuring Community.

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#measurePR Recap (May 2016): Measuring Media Relations

Waxing UnLyrical

On recommended tools for measuring media relations: A5(2): @googleanalytics and @AdobeAnalytics are a super cost effective “first layer” option. Twitter Facebook Google+ LinkedIn #measurePR Recap (May 2016): Measuring Media Relations. Wouldn't you like to be in her kitchen?

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A Marketer’s New Year’s Resolution for 2016

Convince & Convert

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. Buying SaaS tools is simpler than running to grab lunch at Chipotle. The “slow” trend needs to creep into marketing in a big way for 2016. Want to take a guess what it is? highlight to tweet).