Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Whether they’re commenting or captioning, people love to express themselves with something a bit more exciting than words. What Emojis Mean for Marketers. In 2015, Chevrolet created an emoji-only press release.

Tips 119

Tips Marketing Press Release Influencer 119

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months.

Hashtag 60

Hashtag Industry Campaign Hotels 60

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform.

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Video Marketing Vimeo YouTube 133

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions.

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Social Media Meme HootSuite Influencer 142

Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

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Marketing Startup Consultant Flickr 100

Waxing UnLyrical

APRIL 6, 2016

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Here are 5 ways to take audience engagement on social media to the next level with influencer marketing: 1.

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Socialmedia.biz

JANUARY 14, 2020

Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. In this post, we’re going to go over a few extraordinary examples of marketing tactics that were used to promote games that you’ve probably heard of and played. Anyway, let’s get started!

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Examples Social Media Marketing Upcoming 78

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Whether they’re commenting or captioning, people love to express themselves with something a bit more exciting than words. What Emojis Mean for Marketers. In 2015, Chevrolet created an emoji-only press release.

Tips 60

Tips Marketing Press Release Influencer 60

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. They also need cultural fluency.

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Marketing Metadata Retail Airlines 100

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). International Women’s Day: 6 Creative Marketing Ideas To Celebrate.

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Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). International Women’s Day: 6 Creative Marketing Ideas To Celebrate.

Case Study 100

Case Study Banking Campaign Reputation 100

Audiense

SEPTEMBER 2, 2016

Kronenbourg’s Bronze Lions winning campaign proved one big thing, people will get involved in your social media strategy if they care about the content. — Kronenbourg 1664 (@Kronenbourg1664) July 2, 2015. Audiense: What was the key objective of the campaign’s social activity? If so, how was this planned?

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Engagement Nielsen Delicious Campaign 106

Laurel Papworth

JUNE 21, 2015

Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? August 3rd-5th 2015. How do I get more Engagement (likes, shares, comments) and more Reach? Look no further!

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Course Social Media Class iPad 40

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships.

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Social Media Marketing Study Activities 133

Kikolani

MARCH 6, 2015

Fetching Friday is back for week ten of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. 7 Step Content Creation Strategy for Epic Content Marketing by Michael Georgiou. 9 Lessons Content Marketers Can Learn from Traditional Journalism by Aaron Agius.

Products 60

Products Marketing Journal Mobile 60

Sprout Social

SEPTEMBER 21, 2020

When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. VSCO (then VSCO Cam) was unique in that the app didn’t include number of followers or allow comments on posts. Campaign Analysis.

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Issues Survey Campaign Authentication 136

Jon Loomer

OCTOBER 13, 2015

I’m left disappointed that Facebook doesn’t allow marketers to do more refined targeting to focus on those who are most engaged. The first thing you could do is create a Website Custom Audience of anyone who visited your website during two different years, like 2015 and 2014. As marketers, we need to be better.

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How To Facebook URL Campaign 120

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

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YouTube Strategy B2B Marketing 111

Kikolani

FEBRUARY 16, 2016

These e-books are a great opportunity for beginner and intermediate marketers to spike up their knowledge of Search Engine Optimization. The Advanced Guide To Content Marketing – by Quicksprout. . Using Inbound Marketing To Generate Leads And Sales – by Tone. . Download ebook.

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eBook SEO Hubspot Marketing 60

Waxing UnLyrical

MARCH 9, 2015

Since SBC is headed by, you know, a woman (er, me), IWD-related campaigns are the focus of this week’s roundup (and, hopefully, relatable tips for your next theme-based campaign or, indeed, IWD 2016). Six marketing lessons for International Women’s Day. What IWD campaigns, past or present, have inspired you?

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Case Study Consultant Campaign Flickr 100

Sprout Social

NOVEMBER 19, 2018

Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year. Mid-market retail businesses (51-1,000 employees) received an average of 5,229 messages a day in November and December 2017.

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Retail Sentiment Project Instagram 109

Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. If you run campaigns like we do here at Post Planner, you need details about customer actions.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Convince & Convert

DECEMBER 12, 2014

More marketers need to take advantage of the ability to automate messages to their audiences that are timely and valuable. The Live Who You Are campaign, integrated across several social media platforms , is another example of how Corcoran’s social messages are much more than property listings. She’s an incredible marketer.”

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Tumblr Real Estate How To Survey 134

Talkwalker SM

MAY 26, 2016

Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team. more sales), jewelry (2.4x ), footwear (1.7x ) and beauty products (1.6x) (2015, The Shelf ). Screenshot from @mrslvoemon.

Analytics 68

Analytics Influencer Apparel Airlines 68

agora pulse

JUNE 22, 2017

Can Facebook search really help you reach your social media marketing goals? Digital marketing publications including Social Media Examiner , Marketing Land and the Moz Blog wrote about its potential. Most articles about it date from 2013 to 2015. Market research. Why is this great for marketers?

Tips 127

Tips Hubspot Facebook Hashtag 127

Audiense

MAY 16, 2016

We spoke to Ken Thorsteinsson (marketing communications, Porsche AG) and Alissa Clauson (new media & social media manager, Porsche Cars North America), to discover the answer to this question. Alissa Clauson: We use Twitter for organic brand messaging and campaign support. Where does our confidence come from? The answer is simple.

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Strategy Automotive Campaign Social Media 113

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. For example, in 2015 one million views was considered viral, according to Animoto. at least once. Pinpoint your goals.

Video 127

Video Social Media How To Trends 127

Direct Marketing Observations

SEPTEMBER 29, 2015

So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? In 2015, I’d say now more than ever social is part of the fabric of every org.

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Social Media Collaboration Team Resources 100

Convince & Convert

DECEMBER 23, 2014

In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group ; and Gartner’s digital marketing researcher. But they are united by the importance of analytics and integration in digital marketing. MarketingProfs Marketing Manager, Rob Zaleski. barimogil Tweet This.

Social Media 149

Social Media Strategy Apple Analytics 149

Socialmedia.biz

FEBRUARY 23, 2019

Identifying and collaborating with these influencers for your grassroots advocacy campaigns can help you target a larger, relevant and more responsive audience. For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!)

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Convince & Convert

DECEMBER 12, 2014

More marketers need to take advantage of the ability to automate messages to their audiences that are timely and valuable. The Live Who You Are campaign, integrated across several social media platforms , is another example of how Corcoran’s social messages are much more than property listings. She’s an incredible marketer.”

Tumblr 87

Tumblr Real Estate How To Survey 87

Buffer Social

AUGUST 22, 2019

Launched in 2015, Daily Harvest has become one of the fastest growing direct-to-consumer food brands in the world. In this post, we take a look at some of the marketing strategies that have aided Daily Harvest’s incredible growth. Contents: 5 Marketing Lessons from Daily Harvest. More than 100,000 customers now use its service.

Marketing 71

Marketing YouTube SEO Engineering 71

Convince & Convert

NOVEMBER 16, 2015

Marketers are constantly trying to figure out how to reach their target audiences. There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of social data is massive, and marketers need a way to mine that data.

Data 60

Data Conversation Case Study How To 60

Convince & Convert

DECEMBER 18, 2015

Bucky Keen (@DoomBucky) November 2, 2015. REESE’S (@ReesesPBCups) December 2, 2015. REESE’S (@ReesesPBCups) December 3, 2015. REESE’S (@ReesesPBCups) December 4, 2015. REESE’S (@ReesesPBCups) December 6, 2015. REESE’S (@ReesesPBCups) December 6, 2015. Woke up like this.

Delicious 60

Delicious Issues Team Social Media Management 60

Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. If you run campaigns like we do here at Post Planner, you need details about customer actions.

Facebook 60

Facebook Marketing Atlassian Analytics 60

Convince & Convert

JANUARY 8, 2016

If you’re based in the United States, leave a comment telling us which state you live in, and keep an eye on your Direct Messages. A photo posted by Mercedes-Benz USA (@mbusa) on Dec 16, 2015 at 12:01pm PST. A photo posted by Travis Hardy (@travis_h) on Dec 18, 2015 at 8:17pm PST. Think Beyond the Campaign.

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Instagram Newsletter Hashtag Company 60

Rebekah Radice

AUGUST 10, 2015

Posted by Better Homes and Gardens on Saturday, July 18, 2015. A call to action isn’t just for your marketing material. Here’s how it works: When your friends and fans repost and comment on your page, the information spreads to their friends, and can be picked up repeatedly by another “generation” of friends. My response?

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Engagement Tips Facebook Nielsen 131