Convince & Convert

DECEMBER 23, 2014

These Social Pros operate on different levels in very different fields. But they are united by the importance of analytics and integration in digital marketing. She covers content and strategy, while the other half (Anna Samuels) handles analytics and paid ad spending. As always, their experiences are as varied as they are rich.

Social Media 149

Social Media Strategy Apple Analytics 149

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. Try monitoring keywords, URLs, topics, social media handles and more. It’s no longer news; Topsy is dead. So what now? TweetBinder.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Why run a social media takeover?

Social Media 111

Social Media How To Hosting Hashtag 111

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. Try monitoring keywords, URLs, topics, social media handles and more. It’s no longer news; Topsy is dead. So what now? TweetBinder.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3

Hashtag 60

Hashtag Industry Campaign Hotels 60

Sprout Social

JANUARY 21, 2021

And social media is arguably the best channel for doing exactly that. In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Rolling out the same campaigns and promotions with identical marketing messages is lazy at best.

Sentiment 135

Sentiment How To Marketing Analysis 135

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. 2015 – March 2016). 10 –March 10, 2016). Its quality?

Data 60

Data Social Media Brands Forums 60

Rebekah Radice

JULY 20, 2015

Do you want to improve social media productivity? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: Thank you Nicole and team!

Social Media 133

Social Media Marketing Study Activities 133

Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. Seventy-eight percent of consumers want brands to use social to help people connect with each other and are more loyal to brands they feel connected to.

Brands 138

Brands Authentication How To Apparel 138

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. As creative director for Contentworks Agency , I’ve rolled out social media employee advocacy programs for a number of brands. Similarly, employees will not be forced to use social media.

Social Media 84

Social Media Guidelines Hashtag Training 84

Unmetric

APRIL 11, 2016

Creating brand content at the cadence that social media demands is no easy task. Each day, the social media beast needs to be fed and its hunger never gets satiated. It was the first social media search engine for brand content and offered a virtually unlimited supply of brand content, easily searchable and filterable.

Comparison 113

Comparison Metrics Analytics Engineering 113

Sprout Social

APRIL 19, 2017

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

Social Media 106

Social Media How To ROI Hashtag 106

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Oktopost

MAY 23, 2022

Companies are pumping up to 20% of their overall budget into analytics, and third-party data has been shown to increase sales productivity by over 25%. If you can use intent-based analytics to identify buying signals from your customers, your sales team can approach them with relevant information or book a demo. External Data.

B2B 88

B2B Marketing Paid Search Buy 88

Audiense

JANUARY 31, 2017

The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the ‘Value of a Like’, or VOAL, or the value of a tweet. We all see campaigns proclaiming soaring engagement figures and other impressive numbers, but the truth is that these are, by themselves, meaningless.

ROI 60

ROI Social Media Metrics Campaign 60

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall.

Marketing 258

Marketing Conference Fashion Mobile 258

Lucy Hall

NOVEMBER 11, 2014

A strategy for your social media activity needn't be challenging, it's actually very simple! I would also recommend that you have analytics on your website, this way you can see what's working and what's not. It is also important that you include social media within your overall marketing strategy.

Social Media 60

Social Media Strategy How To Social Networking 60

Talkwalker SM

FEBRUARY 8, 2016

New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social. Tip #1: Tie Your Hashtag Campaigns to Revenues. million social media posts linked to the brand in January. between December 28, 2015 and January 25, 2016.

ROI 84

ROI Influencer Sentiment Tips 84

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

MAY 17, 2016

You put so much effort into creating great content that when something you share on social media doesn’t get a lot of clickthroughs, it can be confusing and even disheartening. When it comes to gaining traction on social media, creating high quality content is only half the battle. YagOCR1qFJ pic.twitter.com/3sHSUTEy7W.

URL 65

URL Social Media Campaign Analytics 65

Pixlee

NOVEMBER 17, 2016

Is it possible to completely revamp your brand through one Instagram marketing campaign? When you create a social media marketing campaign as colorful and appealing as Reynolds Kitchens’ #EndlessTable, it’s more than possible, it’s probable. Hashtag campaigns can grow stale, but #EndlessTable shows no sign of fading.

Campaign 40

Campaign Instagram Brands Delicious 40

yMarketingMatters

OCTOBER 18, 2015

Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. The main goal of social media video for businesses is to make a connection, get shared and start a dialogue with the target audience. Why the explosion of video content? YouTube and You Tube Advertising.

Video 133

Video Marketing Vimeo YouTube 133

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Ruler Analytics.

Software 101

Software Marketing Analytics B2B 101

Webbiquity SMM

SEPTEMBER 1, 2016

Campaigns and content that works for one market often doesn’t resonate with another. On Social Media. There are few digital channels better suited for showcasing a brand’s cultural fluency than social. Worldwide social media adoption rates remain sky-high. Localizing social content works.

Marketing 100

Marketing Metadata Retail Airlines 100

Hootsuite

AUGUST 8, 2022

When it comes to social media platforms, it can be tempting to just stick with the big names you already know, but no one wants to miss out on the next big thing. Whether you’re familiar with this hot social messaging app or not, there’s a good chance you should start paying attention to it. What is KakaoTalk?

Mobile 83

Mobile FAQ HootSuite Retail 83

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Developing a Social Media Strategy.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Hootsuite

NOVEMBER 25, 2015

You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months. Google’s URL Builder (free tool) : Create unique links for influencers so that you have a simple way to track social media back to revenue. DATE: Wednesday, December 2, 2015. TIME: 11 a.m.

Influencer 76

Influencer Tools Marketing Klout 76

Kikolani

MARCH 6, 2015

Fetching Friday is back for week ten of 2015! Four Ways to Increase Social Shares for your Website Content by Greg Miller. My Favorite 5 Analytics Dashboards – Whiteboard Friday by Ed Reese. 7 SEO Strategies You Can’t be Without in 2015 by Mackensie Smith. Social Media Marketing. Productivity.

Products 60

Products Marketing Journal Mobile 60

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 136

Campaign Social Media Collaboration Apple 136

The Realtime Report

MARCH 2, 2017

In 2015, the ON24 Webinars Benchmark Report conveyed that the attendance in marketing webinars was only 35% to 45% of registrants for live events. The average live webinar viewing time has also steadily risen from 38 minutes in 2010 to nearly 56 minutes in 2015. Gathering metrics and analytics. Attract the right audience.

Conversation 70

Conversation How To Software Analytics 70

Convince & Convert

OCTOBER 2, 2015

Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Are sales dropping? Find out why. Is engagement down?

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Talkwalker SM

APRIL 26, 2016

This post originally appeared on the Crosby Marketing Blog and was written by Social Media and Content Director, Lindsey Goebel. Using the social media analytics platform Talkwalker , we learned these three articles alone had a combined reach of more than 40 million people. Follow her on Twitter: @LindseyGoebel.

UGC 60

UGC Sentiment Exercises Issues 60

Convince & Convert

FEBRUARY 5, 2016

It’s the starting point of any new campaign. And by watching analytics, we can measure just how good those informed guesses are. Odds are, you didn’t master the optimization of every detail of the campaign on the first shot. This is done through watching trends in your analytics and split testing. Maybe it’s 2 a.m.

Types 60

Types Strategy Content Trends 60

Talkwalker SM

JUNE 2, 2016

Social media users decide when, where, and how they want to engage with brands. UGC has been a proven strategy for brands across many sectors and has been implemented and successfully executed by powerhouses like Starbucks and Coca-Cola; both companies have launched campaigns with the help of their fan followings. With over 1.8

UGC 60

UGC Brands Content Instagram 60

Audiense

SEPTEMBER 23, 2016

Last week, the eyes of everyone who’s anyone in UK social media were focussed on the BFI as London’s annual Social Media Week took place. Social media presents a unique opportunity to regularly listen to, and understand, your audience better than ever before. “Great tech doesn’t improve bad ideas. .”

Data 60

Data Influencer Campaign Strategy 60

Talkwalker SM

APRIL 5, 2016

With rising rates of ad blocking, the adoption of mobile-first everything, social media app use, and declining rates of TV viewership, brands and marketers of all industries are realizing just how critical digital influencers are to an effective, comprehensive, and multi-platform marketing strategy. UGC Drives Purchase Decisions .

Influencer 60

Influencer UGC Content Marketing 60

Rebekah Radice

NOVEMBER 1, 2016

Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. In social media, almost every interaction… …Be it a like, click through or comment – is measurable. More than 1.7 Be Data Informed (and Driven).

Facebook 116

Facebook Marketing Atlassian Analytics 116