Kikolani

DECEMBER 30, 2013

We’re only five days away from one of my favorite online marketing events, NMX 2014. If you haven’t planned any meetings before getting to NMX and want to know who all is there, be sure to follow the #NMX hashtag. So I thought I’d share some of my favorite tips for preparing for NMX or any conference event!

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Tips iPad Hotels Conference 165

Devumi

DECEMBER 31, 2014

One of my big social media marketing prediction for 2015 is that this is the year video takes off even more! Social media marketing predictions for 2015 YouTube kills the video star – MTV now only plays reality show reruns I’m old enough to remember when MTV showed videos. Hashtags were made specifically for this.

YouTube 87

YouTube Video Social Media Hashtag 87

Buffer Social

NOVEMBER 20, 2018

In 2014, Tommy’s Superfoods was born. We saw greater engagement and conversions from video ads than ads with still imagery,” she noted. As a graduate, he started selling a variety of salsas and spice mixes in local retailers — and this is where his passion for promoting a healthier way of eating really came to the fore.

Hashtag 100

Hashtag Campaign Brands Retail 100

Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. Its origins here in the West can be traced back to 2014’s Musical.ly Key Takeaways. What is TikTok?

Marketing 217

Marketing Authentication Trends Feed 217

The Realtime Report

JULY 24, 2014

Following Adidas and Champs’ Tumblr-based 2013 adicolorTV , this year’s campaign is the first-ever video series designed specifically for Instagram. Though this Instagram-specific video series may be the first of its kind, Adidas and Champs Sports are not the only companies to use the social network to share unique video content.

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Sports Team Instagram Tumblr 172

Convince & Convert

APRIL 16, 2015

Facebook video is taking over. Last year, for the first time, it surpassed the number of YouTube videos that were uploaded to pages on the site. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet).

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Video Tips Facebook YouTube 60

Ignite Social Media

FEBRUARY 1, 2018

Before the game started, Esurance tweeted that every use of their hashtag #EsuranceSweepstakes was considered an entry to win part of the million Dollars they handed out that day. Prior to kickoff in 2014, JC Penney sent the below tweet, causing a lot of confusion and questions about the sobriety of their social team. lowsscorinh 5_0.

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Social Media Insurance Eventful Hashtag 106

Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. Not all content related a brand or hashtag is suitable and worthwhile to display on your website or at your events.

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Social Media UGC Aggregator Eventful 168

Keyhole.co

DECEMBER 22, 2020

Jump Links: Micro Influencers Should be Relevant to Your Niche Have Specific Goals for Your Campaign Showcase Your Product Experience with Micro Influencers Give Influencers the Freedom to be Creative Finding Instagram Influencers Turn to Your Audience Use Hashtags. Use Hashtags. Micro Influencers Should be Relevant to Your Niche.

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Influencer Instagram Tips Hashtag 94

Keyhole.co

NOVEMBER 17, 2023

With multiple reels, stories, videos, highlights , carousels, static posts, retweets, and interactive polls, they keep online audiences hooked to their platforms. Way back in 2014, Adidas UK promoted their long-running Stan Smith line of shoes along with a clever campaign inviting users to share selfies with the #stansmith hashtag.

Sports 59

Sports Social Media Strategy Apparel 59

Devumi

DECEMBER 3, 2014

— Nidge (@nlinghm) July 13, 2014. They then promoted this hashtag to non-fans. It’s an interesting idea, but their YouTube video ad for it is 100% #Fail: . Not even our video promotion service can help keep this from being the mega-creep of the year. — Matt Frost (@mattfrost) November 11, 2014.

Social Media 92

Social Media Hashtag YouTube Video 92

Hootsuite

JUNE 25, 2019

Hashtags like #giveaway, #freebie, #liketoenter, and #commentoenter help to amplify the contest’s reach, too. A few years back, Expedia noticed that #tbt was the fourth most popular hashtag on Instagram. — Expedia (@Expedia) July 24, 2014. — New England Patriots (@Patriots) November 13, 2014. was awesome.

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Examples Social Media Instagram Hashtag 111

Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. Videos might overtake images as the most engaging type of content. To engage them, you have to create similar high-quality images and videos. Using both hashtags and location tag drives the most engagement. Businesses cannot ignore Instagram Stories.

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Study Instagram Hashtag Research 111

Mindjumpers

NOVEMBER 17, 2015

million users it had in 2014. The hashtag #thingsilongthroat trended for several days in Nigeria. Blogs and online news websites published articles of the hashtag trend and it went viral like wild fire. Similar Posts: Video is The New King of Content Marketing.

Activities 0

Activities Social Media Hashtag Campaign 0

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. music festival in 2014 (according to Nielson Music), and of that number, 14. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities. 99,000 people per day.

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Engagement Brands Hashtag Eventful 110

yMarketingMatters

FEBRUARY 8, 2016

Facebook Brings Live Video to More Viewers: Since it was successfully tested in December, the ability to share live video via iPhone to everyone in the U.S. Basically, Conversation Ads are like Promoted Tweets on steroids, and allow you to include call-to-action buttons and customizable hashtags that drive consumer engagement.

Social Media 100

Social Media URL iPhone iPad 100

Convince & Convert

JANUARY 23, 2014

Following a series of successful videos celebrating real beauty, Dove’s #BeautyIs campaign aims to show how social media is helping redefine our definition of beauty. In an effort to raise awareness of the exhibits and collections at museums around the world, January 22, 2014 was dubbed #MuseumSelfie day.

Examples 162

Examples Social Media Content Film 162

Devumi

SEPTEMBER 24, 2014

Ask for retweets as part of the promotion, use a hashtag specific to the contest, and speak with some viral influencers to get their help reaching a wider audience. — Bebe Rexha (@BebeRexha) September 23, 2014. — Apple (@AppleOfficialll) September 19, 2014. Twitter hashtags are a great way to promote your business.

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Twitter How To Hashtag Types 92

Convince & Convert

JUNE 12, 2014

pic.twitter.com/LFjz0y5gCt — Purdue Athletics (@PurdueSports) June 4, 2014 Purdue University students who purchase a VIP Card, a special kind of ticket that allows access to all home football and basketball games, plus other athletic events, through June 10 will be invited to send in a photo to be featured on the team’s official helmet.

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Team Features Sports Case Study 146

Unmetric

AUGUST 17, 2018

Vivo entered the Indian market in December 2014 and largely stayed under the radar until it acquired the title sponsorship for IPL in 2016. Overall, the brand had an active presence on the three platforms as they encouraged users to use the brand hashtags to win the contests. million video views. million video views.

Campaign 60

Campaign Hashtag Twitter Publishing 60

Buffer Social

JUNE 30, 2017

In light of #SMDay (6/30/2017) , we’re teaming up with Bitly to share stories and celebrate the positive impact that social media has had on individuals, businesses, and the globe over the last 20 glorious years – all using the hashtag #impactofsocial. Ellen DeGeneres (@TheEllenShow) March 3, 2014. I know I have!

Social Media 111

Social Media MySpace Hashtag News 111

Webbiquity SMM

FEBRUARY 2, 2015

Recent research shows that the largest social platforms of 2014 were: Facebook, 1.28 Failing to use (or optimize) hashtags. Harness the power of hashtags by creating your own. If your own hashtag gets picked up, then you’ll have a viral thing going. Brands should also be using trending hashtags.

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Social Media Marketing Hashtag URL 100

Socialmedia.biz

FEBRUARY 11, 2019

For example, a 2014 study found that when people correlate weather-related events, like rising temperatures, with climate change, they have a greater chance of perceiving risks and mobilizing prevention measures.

Social Media 88

Social Media Sentiment Analysis Study 88

yMarketingMatters

SEPTEMBER 23, 2016

Using hashtags, posting at the right time, and taking beautiful photos are just some of the ways to get your followers engaged and to grow your audience organically. Demographics: 28% of adult internet users used Instagram in 2015, up from 26% in September 2014 ( Source ). So, how do you get noticed? By 2017, an estimated 51.8%

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Instagram Mobile Social Networking Hashtag 100

Convince & Convert

JANUARY 20, 2015

With more than 300 million Instagrammers sharing 70 million photos and videos, and 22% of U.S. users checking it once per day, it was the third-fastest growing platform in the US in 2014 and will get even bigger this year. Hashtag Creative Testing. Hashtags can be used in your captions and comments.

Instagram 60

Instagram Hashtag How To Apparel 60

ProBlogger

MAY 24, 2022

Back in 2014, I wrote about the experience , and how it nearly never happened: My big issue was a severe lack of time. Online courses : these could be text, audio and/or video, although video is increasingly becoming the “default” expectation. The content might be text-based, or (more often) include audio or video.

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Types Products eBook Module 49

ProBlogger

MAY 24, 2022

Back in 2014, I wrote about the experience , and how it nearly never happened: My big issue was a severe lack of time. Online courses : these could be text, audio and/or video, although video is increasingly becoming the “default” expectation. The content might be text-based, or (more often) include audio or video.

Types 49

Types Products eBook Module 49

Buffer Social

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. According to Twitter, here are some of the factors it considers: The tweet itself: its recency, presence of media cards (image or video), and overall engagement (including retweets, clicks, favorites, and time spent reading it). Have you heard of Musically?

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Organization Flipboard Social Media Company 108

Pixlee

APRIL 17, 2019

Consumers who view video are 1.8 times more likely to purchase a product than those who don’t, and 72% of people prefer to learn about a product through video instead of text or images. Glossier , which reaches out to its community for direction on product launches and store decisions, has grown 600% since 2014.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Sprout Social

MAY 5, 2019

Standing out in 2014 on Instagram was easier than today. The video game industry dominates on Twitch. In this particular video, she’s partnered up with Gardener’s Supply Company to give away a product. You can create a specific hashtag, like #SproutPartner, to track what your influencers are doing.

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Influencer Marketing Survey Campaign 112

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Instagram posts using at least one hashtag receive 12.6%

Statistics 40

Statistics Social Media LinkedIn Instagram 40

agora pulse

OCTOBER 10, 2017

If you are a Rock & Roll musician, posting videos of you smashing your guitar on stage may be appropriate, but posting a photo of yourself wearing a “Classical Music is the Best” T-shirt may lead to you losing Instagram followers (unless you’re being funny and your followers appreciate your sense of humor). What is inappropriate?

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Instagram Policies Buy Software 139

Devumi

SEPTEMBER 19, 2014

SoundCloud is YouTube without video, if you were a radio DJ in a past life it is for you. If you can’t say these things easily in video, use text. Twitter is more immediate, Facebook gives you more time, YouTube video can be prepared hours in advanced, Instagram can range from heavily arranged photo shoots to spontaneous snaps.

Platform 84

Platform Social Media Vimeo How To 84

Rebekah Radice

JULY 20, 2015

A photo posted by Rebekah Radice ⚡️ Social Media (@rebekahradice) on Oct 20, 2014 at 5:29pm PDT. #2: YouTube: Record a quick video explaining your giving day and what it entails. Record a video tip highlighting your expertise. Record a video tip to share your expertise on social media. Thank you Nicole and team!

Social Media 133

Social Media Marketing Study Activities 133

Hootsuite

FEBRUARY 12, 2015

According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. Many of the topics risk coming off as dull or extremely inaccessible in written form, but peak curiosity as a video, even for audiences outside of your field.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Convince & Convert

JANUARY 6, 2016

Great examples include Instagram photos or Vine videos. All you need to do is use their special hashtag #BaubleBar when you post your selfie, and you could be featured on the company’s awesome account. A great example of a sustainable medium is video. Choose Advertising Platforms Wisely. Make ‘em or break ‘em!

Strategy 60

Strategy Marketing Real Estate Campaign 60

Later

JUNE 27, 2019

For example, with an influencer partnership, you could be aiming to improve your follower growth, boost your engagement on a branded hashtag, build a stronger community, or generate more leads to your website to make more sales. . Tip #2: Search Relevant Hashtags to Find Influencers in Your Niche . View this post on Instagram.

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Small Business Influencer Template Templates 56