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4 Tips to Find Micro Influencers on Instagram [to Boost Sales]

Keyhole.co

Influencers have the power to win the hearts – and pockets – of consumers. It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services. While influencer marketing is effective, not all brands have the budget to afford a top-tier influencer.

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An expert’s guide to influencer marketing

Sprout Social

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

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How to Grow Your Audience With Hashtags for Instagram

Sprout Social

So with all of these challenges against you, how can you get your brand’s Instagram photos and videos in front of your target audience? The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Why You Need to Use Hashtags.

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What Marketers Need to Know About TikTok

Ignite Social Media

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. Its origins here in the West can be traced back to 2014’s Musical.ly Key Takeaways. What is TikTok?

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How a Branded Hashtag Campaign Helped Tommy’s Superfoods to Reach More Than One Million People

Buffer Social

In 2014, Tommy’s Superfoods was born. We saw greater engagement and conversions from video ads than ads with still imagery,” she noted. As a graduate, he started selling a variety of salsas and spice mixes in local retailers — and this is where his passion for promoting a healthier way of eating really came to the fore.

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Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

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How Brands Can Create Social Engagement Via Music Festivals

Ignite Social Media

1 million tweets per day using #Coachella branded hashtag. music festival in 2014 (according to Nielson Music), and of that number, 14. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities. 99,000 people per day.