Buffer Social

NOVEMBER 20, 2018

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking and local farmers markets would lead to starting a nationally-recognized food brand. In 2014, Tommy’s Superfoods was born. Building a successful multi-channel marketing campaign. But that’s exactly what happened.

Hashtag 100

Hashtag Campaign Brands Retail 100

The Realtime Report

JULY 24, 2014

Following Adidas and Champs’ Tumblr-based 2013 adicolorTV , this year’s campaign is the first-ever video series designed specifically for Instagram. Though this Instagram-specific video series may be the first of its kind, Adidas and Champs Sports are not the only companies to use the social network to share unique video content.

Sports 172

Sports Team Instagram Tumblr 172

Convince & Convert

APRIL 16, 2015

Facebook video is taking over. Last year, for the first time, it surpassed the number of YouTube videos that were uploaded to pages on the site. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet).

Video 60

Video Tips Facebook YouTube 60

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Guest post by Gary Dek.

Social Media 100

Social Media Marketing Hashtag URL 100

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

Influencer 111

Influencer Marketing Survey Campaign 111

Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. Not all content related a brand or hashtag is suitable and worthwhile to display on your website or at your events.

Social Media 168

Social Media UGC Aggregator Eventful 168

Ignite Social Media

FEBRUARY 1, 2018

No matter what you call the game, it’s certainly a huge day for marketing, both in commercial spots during the game and on just about every social media channel. Prior to kickoff in 2014, JC Penney sent the below tweet, causing a lot of confusion and questions about the sobriety of their social team. JC Penney Trolls Everyone.

Social Media 106

Social Media Insurance Eventful Hashtag 106

Keyhole.co

NOVEMBER 17, 2023

It shows how their social media marketing for Adidas Originals ties in with the current trends of athleisure wear. They go beyond collaborations, ensuring their content marketing strategy is tailored to their audiences. To this day, collaborations with big names are one of Adidas’s best plays for their marketing strategy.

Sports 59

Sports Social Media Strategy Apparel 59

Keyhole.co

DECEMBER 22, 2020

It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services. While influencer marketing is effective, not all brands have the budget to afford a top-tier influencer. As mentioned, micro influencer marketing can be used for a variety of goals.

Influencer 94

Influencer Instagram Tips Hashtag 94

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships.

Social Media 133

Social Media Marketing Study Activities 133

Devumi

DECEMBER 3, 2014

— Nidge (@nlinghm) July 13, 2014. They then promoted this hashtag to non-fans. It’s an interesting idea, but their YouTube video ad for it is 100% #Fail: . Not even our video promotion service can help keep this from being the mega-creep of the year. — Matt Frost (@mattfrost) November 11, 2014.

Social Media 92

Social Media Hashtag YouTube Video 92

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. music festival in 2014 (according to Nielson Music), and of that number, 14. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. $704 million Generated by Coachella and Stagecoach. 99,000 people per day. Live Lokai.

Engagement 110

Engagement Brands Hashtag Eventful 110

Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. 8 Actionable Instagram Marketing Tips, Backed by 20+ Studies. Using both hashtags and location tag drives the most engagement. Videos might overtake images as the most engaging type of content.

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Study Instagram Hashtag Research 111

yMarketingMatters

FEBRUARY 8, 2016

These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. People who have used it have seen a considerable increase in engagement on posts, which is great news for marketers. This is brilliant !

Social Media 100

Social Media URL iPhone iPad 100

Convince & Convert

JANUARY 6, 2016

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. Don’t Forget Offline Marketing.

Strategy 60

Strategy Marketing Real Estate Campaign 60

Mindjumpers

NOVEMBER 17, 2015

million users it had in 2014. The hashtag #thingsilongthroat trended for several days in Nigeria. Blogs and online news websites published articles of the hashtag trend and it went viral like wild fire. Similar Posts: Video is The New King of Content Marketing.

Activities 0

Activities Social Media Hashtag Campaign 0

Hootsuite

JUNE 25, 2019

Hashtags like #giveaway, #freebie, #liketoenter, and #commentoenter help to amplify the contest’s reach, too. Enter for a chance to win one $50 Whole Foods Market gift card plus a variety pack of three Mi Nina Tortilla chips sure to make the [unofficial] first weekend of the summer a fiesta to remember???????? To enter: 1.

Examples 111

Examples Social Media Instagram Hashtag 111

Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. This video humanizes the brand through the eyes (and thoughts) of the team.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Devumi

SEPTEMBER 24, 2014

Social media is all about value added marketing. Ask for retweets as part of the promotion, use a hashtag specific to the contest, and speak with some viral influencers to get their help reaching a wider audience. — Bebe Rexha (@BebeRexha) September 23, 2014. — Apple (@AppleOfficialll) September 19, 2014.

Twitter 92

Twitter How To Hashtag Types 92

Convince & Convert

JANUARY 23, 2014

Following a series of successful videos celebrating real beauty, Dove’s #BeautyIs campaign aims to show how social media is helping redefine our definition of beauty. In an effort to raise awareness of the exhibits and collections at museums around the world, January 22, 2014 was dubbed #MuseumSelfie day. Social Image of the Week'

Examples 164

Examples Social Media Content Film 164

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

Small Business 56

Small Business Influencer Template Templates 56

Convince & Convert

JUNE 12, 2014

pic.twitter.com/LFjz0y5gCt — Purdue Athletics (@PurdueSports) June 4, 2014 Purdue University students who purchase a VIP Card, a special kind of ticket that allows access to all home football and basketball games, plus other athletic events, through June 10 will be invited to send in a photo to be featured on the team’s official helmet.

Team 149

Team Features Sports Case Study 149

yMarketingMatters

SEPTEMBER 23, 2016

While Instagram is still predominantly teen focused, usage with older demographics is catching up fast, and is a target, focused market (see latest stats at the end). This will be incredibly valuable for marketers, especially when it comes to figuring out when to post content to their profiles to maximize reach and engagement.

Instagram 100

Instagram Mobile Social Networking Hashtag 100

Unmetric

AUGUST 17, 2018

Vivo entered the Indian market in December 2014 and largely stayed under the radar until it acquired the title sponsorship for IPL in 2016. Overall, the brand had an active presence on the three platforms as they encouraged users to use the brand hashtags to win the contests. million video views. million video views.

Campaign 60

Campaign Hashtag Twitter Publishing 60

Buffer Social

JUNE 30, 2017

In light of #SMDay (6/30/2017) , we’re teaming up with Bitly to share stories and celebrate the positive impact that social media has had on individuals, businesses, and the globe over the last 20 glorious years – all using the hashtag #impactofsocial. Ellen DeGeneres (@TheEllenShow) March 3, 2014. I know I have!

Social Media 111

Social Media MySpace Hashtag News 111

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. Consumers who view video are 1.8

Social Media 74

Social Media UGC Social Media Management Authentication 74

Convince & Convert

JANUARY 20, 2015

With more than 300 million Instagrammers sharing 70 million photos and videos, and 22% of U.S. users checking it once per day, it was the third-fastest growing platform in the US in 2014 and will get even bigger this year. Hashtag Creative Testing. Hashtags can be used in your captions and comments.

Instagram 60

Instagram Hashtag How To Apparel 60

Devumi

SEPTEMBER 19, 2014

We talk all the time here on the Devumi Blog about how to make certain social channels work for your business, increase your followers, get more views, and better your investment in social media marketing. Something that we don’t touch on enough is how to choose a social media platform for your marketing style.

Platform 84

Platform Social Media Vimeo How To 84

Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. This video humanizes the brand through the eyes (and thoughts) of the team.

Facebook 60

Facebook Marketing Atlassian Analytics 60

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Buffer Social

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. The campaign generated more than 900,000 Musically videos and 134 million views.

Organization 108

Organization Flipboard Social Media Company 108

ProBlogger

MAY 24, 2022

Back in 2014, I wrote about the experience , and how it nearly never happened: My big issue was a severe lack of time. I’d never written, designed, marketed a product of my own before… I didn’t have a shopping cart system… I didn’t know if my readers would buy…. The content might be text-based, or (more often) include audio or video.

Types 49

Types Products eBook Module 49

ProBlogger

MAY 24, 2022

Back in 2014, I wrote about the experience , and how it nearly never happened: My big issue was a severe lack of time. I’d never written, designed, marketed a product of my own before… I didn’t have a shopping cart system… I didn’t know if my readers would buy…. The content might be text-based, or (more often) include audio or video.

Types 49

Types Products eBook Module 49

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

agora pulse

OCTOBER 10, 2017

If you are a Rock & Roll musician, posting videos of you smashing your guitar on stage may be appropriate, but posting a photo of yourself wearing a “Classical Music is the Best” T-shirt may lead to you losing Instagram followers (unless you’re being funny and your followers appreciate your sense of humor). What is inappropriate?

Instagram 139

Instagram Policies Buy Software 139

ProBlogger

JANUARY 15, 2018

Back in 2014, I wrote about the experience … and how it nearly never happened: My big issue was a severe lack of time. I’d never written, designed, marketed a product of my own before… I didn’t have a shopping cart system… I didn’t know if my readers would buy…. I also had a long long list of other excuses to put it off.

Types 47

Types Products eBook Module 47