Kikolani

DECEMBER 30, 2013

We’re only five days away from one of my favorite online marketing events, NMX 2014. If you haven’t planned any meetings before getting to NMX and want to know who all is there, be sure to follow the #NMX hashtag. So I thought I’d share some of my favorite tips for preparing for NMX or any conference event!

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Buffer Social

NOVEMBER 20, 2018

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking and local farmers markets would lead to starting a nationally-recognized food brand. In 2014, Tommy’s Superfoods was born. Building a successful multi-channel marketing campaign. But that’s exactly what happened.

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Firebelly

APRIL 19, 2016

We receive a lot of questions from bars, restaurants and breweries about marketing on Instagram. Never forget the Instapurge of 2014 ! I love Sprout Social for monitoring & responding to comments/mentions/hashtags. 7) How can we learn more about marketing on Instagram? I like Schedugram for scheduling content.

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The Realtime Report

MARCH 10, 2017

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. In doing so, he discovered a pretty simple formula for viral marketing.

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Devumi

DECEMBER 31, 2014

One of my big social media marketing prediction for 2015 is that this is the year video takes off even more! Read on for more of my social media marketing predictions for 2015. It’ll be full of examples so that you can see what your social media marketing plan should start including. Now you’re a social media marketer.

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Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Guest post by Gary Dek.

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The Social Media Incubator

NOVEMBER 4, 2014

29, the San Francisco Giants defeated the Kansas City Royals to win the 2014 World Series. Since that night, Chevy has run with the hashtag, #TechnologyAndStuff, which was trending on Twitter shortly after the blunder. Chevy has also brilliantly incorporated the phrase into much of their marketing. On Wednesday, Oct.

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Firebelly

DECEMBER 30, 2013

After the holidays are over, we’ll all start thinking (or at least that’s what we’ll say) about 2014 and our “New Year” resolutions. Don’t overuse #hashtags! I don’t need 20 hashtags to get your point. If you don’t like any of those, let’s give this one a REAL try in 2014.

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The Realtime Report

MARCH 11, 2014

@Art140 (note: if you’re searching for it, it’s actually @artoneforty) is meant to be highly interactive; Victor Samra, the digital media marketing manager at MoMA, told Adweek that “We’ll do our best to respond to people’s opinions on Twitter and try to get more conversation going that way.”

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Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

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Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. Not all content related a brand or hashtag is suitable and worthwhile to display on your website or at your events.

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Keyhole.co

DECEMBER 22, 2020

It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services. While influencer marketing is effective, not all brands have the budget to afford a top-tier influencer. As mentioned, micro influencer marketing can be used for a variety of goals.

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Waxing UnLyrical

DECEMBER 16, 2013

We’ve gone through quite a few changes in the past (almost) four years, but despite everything, the chat has endured and the hashtag has taken on a life of its own (which I love). Hashtag Gone Wild: How JPMorgan Chase’s Twitter Chat Went Awry #ASKJPM. As many of you know, I started the #measurePR Twitter chat back in 2010.

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The Realtime Report

JULY 24, 2014

According to Scott Burton, director of marketing for Champs Sports, the duo’s target demographic is male, high school varsity athletes, and the decision to create 15-second clips on Instagram was an attempt to generate more sharable, rewatchable and memorable content (AdWeek). The campaign led to over 30 creative videos ( Econsultancy).

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Ignite Social Media

FEBRUARY 1, 2018

No matter what you call the game, it’s certainly a huge day for marketing, both in commercial spots during the game and on just about every social media channel. Prior to kickoff in 2014, JC Penney sent the below tweet, causing a lot of confusion and questions about the sobriety of their social team. JC Penney Trolls Everyone.

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Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Maximize User-Generated Content.

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Hootsuite

FEBRUARY 24, 2020

Especially if an image is used for social media marketing. Remember the star-studded selfie snapped on Ellen DeGeneres’ phone during the 2014 Academy Awards? A post shared by Ellen DeGeneres (@theellenshow) on Mar 2, 2014 at 7:10pm PST. Fair use rarely applies to social media marketing. Just ask the mother of Success Kid.

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Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. A photo posted by Microsoft (@microsoft) on Dec 22, 2014 at 11:34am PST. A photo posted by IBM (@ibm) on Nov 12, 2014 at 8:09am PST. Number of followers: 39,000.

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Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. A photo posted by Microsoft (@microsoft) on Dec 22, 2014 at 11:34am PST. A photo posted by IBM (@ibm) on Nov 12, 2014 at 8:09am PST. Number of followers: 39,000.

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Keyhole.co

NOVEMBER 17, 2023

It shows how their social media marketing for Adidas Originals ties in with the current trends of athleisure wear. They go beyond collaborations, ensuring their content marketing strategy is tailored to their audiences. To this day, collaborations with big names are one of Adidas’s best plays for their marketing strategy.

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Sports Social Media Strategy Apparel 59

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships.

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Sprout Social

APRIL 7, 2021

This insight can help you tailor your social posts to ensure you’re using the hashtags and keywords that are most likely to draw the highest number of impressions. Listening insights reveal which industry hashtags draw the most impressions and which key phrases are likely to engage your silent audience. Ongoing audience insights.

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Convince & Convert

OCTOBER 10, 2013

In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), While photogenic features are a good start, the hotel lives up to its branding by streaming Instagram photos with the #1888Hotel hashtag on two flat screens in the lobby.

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Devumi

DECEMBER 3, 2014

— Nidge (@nlinghm) July 13, 2014. They then promoted this hashtag to non-fans. — Matt Frost (@mattfrost) November 11, 2014. — Moiz Syed (@MoizSyed) November 6, 2014. If it’s 50% of your target market, you’re likely making a mistake. McDstories. — Todd (@BlessYouMadly) December 30, 2012.

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Devumi

SEPTEMBER 24, 2014

Social media is all about value added marketing. Ask for retweets as part of the promotion, use a hashtag specific to the contest, and speak with some viral influencers to get their help reaching a wider audience. — Bebe Rexha (@BebeRexha) September 23, 2014. — Apple (@AppleOfficialll) September 19, 2014.

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Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. music festival in 2014 (according to Nielson Music), and of that number, 14. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. $704 million Generated by Coachella and Stagecoach. 99,000 people per day. Live Lokai.

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Mindjumpers

NOVEMBER 17, 2015

million users it had in 2014. The hashtag #thingsilongthroat trended for several days in Nigeria. Blogs and online news websites published articles of the hashtag trend and it went viral like wild fire. Similar Posts: Video is The New King of Content Marketing. Key Factors For a Successful Client-Agency Relationship.

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Hootsuite

JUNE 25, 2019

Hashtags like #giveaway, #freebie, #liketoenter, and #commentoenter help to amplify the contest’s reach, too. Enter for a chance to win one $50 Whole Foods Market gift card plus a variety pack of three Mi Nina Tortilla chips sure to make the [unofficial] first weekend of the summer a fiesta to remember???????? To enter: 1.

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Sprout Social

MAY 24, 2016

Marketing fads come and go, but a tried and true tactic for driving engagement is a Twitter contest. Here are a few key points to be aware of: You can collect entries by asking people to Tweet an update, follow a particular account or use a specific hashtag. Every marketing campaign needs clear objectives, especially with contests.

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Convince & Convert

JANUARY 6, 2016

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. Don’t Forget Offline Marketing.

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Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. You are marketing to human beings after all… …And specific ones at that.

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Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

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Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. There’s a variety of ways for social media to complement your marketing plans for the holiday season; here’s a snapshot of some top approaches to consider for your brand.

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Ignite Social Media

SEPTEMBER 6, 2016

AdventuresOfMork #mutts #muttskickbutt #dogsofinstagram A photo posted by Ryan Sweeney (@ryantsweeney) on Nov 28, 2014 at 7:07am PST. dogsofinstagram is a more frequently used hashtag than #catsofinstagram. 3) Hashtag Use. #(Pet)ofinstagram What is the hashtag distribution like for these Instagram posts?

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Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

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Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. 8 Actionable Instagram Marketing Tips, Backed by 20+ Studies. Using both hashtags and location tag drives the most engagement. Here’s what I learned from my look at the research. percent of U.S.

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yMarketingMatters

FEBRUARY 8, 2016

These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. People who have used it have seen a considerable increase in engagement on posts, which is great news for marketers. This is brilliant !

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