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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Corporate social media efforts are led by marketing, PR or advertising functions in 68% of enterprises; another 28% center efforts in a dedicated social media or digital group. Image Credit: Robert Rose. Michael Brenner ).

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An expert’s guide to influencer marketing

Sprout Social

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

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4 Black Voices on Diversity in Influencer Marketing

Later

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

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10 Travel Influencers Your Brand Should Partner With

Pixlee

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. Two Monkeys Travel Group.

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Looking Ahead: Like & View Counts On Instagram

Likeable

Representatives from the company were quick to note that this was indeed a mistake, and a small test group had accidentally been made much larger. Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline. Influencer vetting could be more difficult.

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Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

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3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Shares Hiya, I’m running my last 3 Day social media intensive for this year, in December. Laptop hire costs are $50 a day.