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Why Social Media Is So Important for Your Business in 2014

yMarketingMatters

Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix.

Marketing, community, support or all of the above?

Dave Fleet

I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Community Growth & Sustainability.

A Social Media Status Quo – Brazil

Mindjumpers

Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

In a Huge Company, Community Managers Become the Heroes

Convince & Convert

» Social Pros Podcast brand communities community management content marketing facebook integrated marketing social media Social Media Marketing social media strategy social media tools Social Pros

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. What role does social play in a brand’s overall online visibility?

How to Produce Social Media Content for Your Business

yMarketingMatters

If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. Ideas for Content on Social Media.

Marketing, community, support or all of the above?

Dave Fleet

I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies.

Burt’s Bees Turns To Social Media Community To Host Global Beeday Celebration

Convince & Convert

To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. » Social Media Case Studies bloggers campaign case study celebration community facebook influencers outreach social media twitter

Why Doesn’t Your Company Have a Social Media Voice Document?

SocialFish

A few years ago, I think you could have gotten away with keeping the company ‘voice’ safely locked away in a few choice individuals’ minds at your company. People in your organization are going to be connected to social somehow. Featured Social, In Theory

Presentation: The Power of Loyalty in Social Media

Dave Fleet

This afternoon I was pleased to have the opportunity to present at Sprinklr ‘s Social @ Scale event in Toronto, as part of an impressive lineup of speakers featuring Mitch Joel , Keith McArthur , Di Gallo , Mathieu Legace and Tara Hunt. In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty.

Social Media for Alumni Networks

SocialFish

Engaging and Inspiring Alumni Networks with Social Media from Beth Kanter. Related Posts How to Lead Your Way to a Social Organization Best Linkedin Company Pages Tools for Digital Storytelling More on Content Strategy Digital Strategy 101 Social Media Marketing Primer.

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.”

6 Skills You Need To Be A Social Media Professional

Convince & Convert

When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. Since then, social media – and the skills needed to succeed in it – has changed substantially.

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Awesome Community Management Playbook

SocialFish

I love this Community Management Playbook from Yammer. “Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced.

Why Research Is Key to Improving Your Social Media Marketing

Convince & Convert

Tweetable Moments There’s no stop button in social media. marjijsherman Tweet This A New Perspective Marji Sherman joined Kohler last year as their first hired social media expert.

Five Steps for a B2B Social Media Marketing Strategy

SocialFish

Its taken a while, but the business-to-business community is finally jumping onto the social media bandwagon. An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies.

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How Localized Social Media Drives Personalized Connections

Convince & Convert

The Social Pros Podcast is always a mishmash of the greatest minds working in social media today. Read on for the highlights of how these Pros maintain a local feel for their brands, even when the companies are national or global.

Social Media Marketing Primer

SocialFish

Social Media and the Business Imperative from Todd Van Hoosear. Related Posts Digital Strategy 101 Best Linkedin Company Pages How to Lead Your Way to a Social Organization Social Media and Fundraising Building Community: It’s More than Engagement YouTube for Nonprofits Program.

5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)

SocialFish

———— “I don’t have time for social media.”. “I I don’t have the money to hire anyone to do our social media marketing.”. Social media? Quality over quantity – Pick one or two social media platforms you want to be active on.

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut.

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In Social Media, the Only Guarantee is Change

Convince & Convert

The Social Pros Podcast brings together great minds in social media every week to learn about their successes and struggles. The only thing we can count on in social media is that everything will change : new platforms will emerge, new mistakes.

Search & Social – Understanding the Interdependence

Mindjumpers

I just finished reading “Search & Social” by Rob Garner – a good, not too heavy or too pedagogical read, but a hands-on guide to building a sound and successful real-time content marketing platform. Are they helping optimizing all socially shared content pieces for better search results?

How to Use Brand Storylines to Spark Social Media Engagement

Convince & Convert

The companies follow the routine. They take the steps suggested by social media consultants and experts. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups. Strong Opinions: It’s a topic your company is passionate about.

Association Social Media: The CFA Institute

SocialFish

The social media function at CFA Institute has grown in strategic importance over the years, and its location within our organizational structure has evolved along the way. The social media team should set strategy, of course. 6) Have you done any social media campaigns?

How Groupon Integrates Social Media and Customer Experience

Convince & Convert

PaulMatson Tweet This One Playbook for All Groupon started as a local company that became global almost overnight , and this is baked right in to the culture. ” Paul structures his team carefully to ensure Groupon is able to engage on a local level as a global company.

How to Create a Thriving B2B Advocacy Community

Convince & Convert

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site.

Association Social Media: American Anthropological Association

SocialFish

Describe your social/digital ecosystem  what social media sites do you (or the org as a whole) manage? Since then, the social media landscape has evolved into one of the organizations main tools of communications with members and the general public.

What to measure in social media

SocialFish

Related Posts Content Strategy for Associations Adapt Your Website to a Mobile World BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups How to Lead Your Way to a Social Organization Community Management Fundamentals Best Linkedin Company Pages.

How to Respond to Every Social Media Inquiry in an Average of 19 Minutes

Convince & Convert

Tweetable Moments You have to have great customer service before you attempt social customer service. » Social Pros Podcast brand communities content creation customer service digital marketing integrated marketing social customer service social media Social Media Marketing Social Pros

Can We Talk? Why Your Company’s Social Media Needs to Sound Human

Navolutions

Maybe you’re a business owner who wants to give your brand a presence on social media platforms—but odds are you’d prefer not to play the role of reaching out to the masses yourself. If you feel that you’re ready to grant that exalted ‘Social Media Officer’ title to someone, keep in mind that you need to allow them enough independence to do an effective job. Anti-Social Media. The Sweet Spot for Social Media: Casual yet Competent.

3 Social Media Opportunities Your Nonprofit is Losing

SocialFish

Since social media is the new frontier for marketing on a budget, you probably have a Facebook business page, a Twitter account, or both — but are they enough? You may miss out on opportunities you never thought of when trying to get the most out of social media.

How to Name Your Private Online Community

SocialFish

The name of your association’s private online community may not seem that important in the grand scheme of your community strategy, but it can send a subtle but strong signal about your community and can really affect your community’s engagement.

Mastering the Many Roles of a Social Media Professional

Convince & Convert

This month’s social pros touched on topics across the entire scope of social media marketing. From Pinterest to Google+, from content to community, they’re covering all the bases to innovate in the field while keeping their teams running without a hitch.

Association Social Media: National Business Officers Association (NBOA)

SocialFish

——————— In today’s interview, we’re talking to Melissa Zinder, Manager, Social Media & Online Initiatives at the National Business Officers Association! 5) Have you done any social media campaigns?

Advanced Social Media Lessons from the Best in the NBA

Convince & Convert

Tweetable Moments I don’t think I saw social media coming. Many of our guests have been working in social at their respective companies for a few years. Then Shaq joined Twitter , and social exploded for the NBA. ” Social Media Number of the Week: 22.

How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. The effective implementation of social media has the potential to overcome these challenges. Social networking gives sponsors and clinical trial coordinators the ability to target a vast group of e-patients. Custom Social Media Reports for Google Analytics.

Social Media and B2B – How To Gain Awesome Leads

SocialFish

This is especially a problem when you are advertising online, there are a number of things that B2B companies need to worry about that normal companies can ignore. For instance one of the biggest struggles that B2B companies have is just getting in communication with a decision maker.

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10 Problems Keeping Your Online Community from Being Great

SocialFish

The problem: The initial inclination when building an online community is volume. Getting those Follower counts high across your social channels seems to be paramount. And then after you reach an acceptable, beefy threshold – that’s when you start to sculpt your community.

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity SMM

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Social In Sixty Seconds.

Actionable Listening Promotes Real-Time Engagement

Mindjumpers

Most of us know by now that a social media presence is all about creating a dialogue through relevant content that will engage your target audience. In the following we will shed light on the benefits you can reap from social listening. When Social Media Meet Big Data.

Association Social Media: American Land Title Association

SocialFish

2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? Each week our Communications Department meets and I describe any current or future social media campaigns.