Laurel Papworth

FEBRUARY 17, 2013

Are you looking for practical handson computer based or lecture based training on Facebook, Twitter, social media campaigns, social media measurement etc? Here are a list of our courses and workshops in Sydney in 2013. . Social media workshops. Computer based with WordPress. Tools demonstrated.

Course 99

Course Social Media Twitter Facebook 99

Mindjumpers

DECEMBER 20, 2013

2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. Social media is our new news site. We already know that more and more people access their social media profiles on their smart phones. Real time is king.

Social Media 269

Social Media Tumblr Smart Phone Mobile 269

The Realtime Report

SEPTEMBER 5, 2012

New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. The campaign will also include more traditional commercial spots on E!, Set a goal. whatsbeautiful WhatsBeautiful.UA.com twitter.com/UAWomen/status…. VH1 and Nickelodeon.

Campaign 180

Campaign Apparel Social Media Posterous 180

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Here''s how.

Social Media 160

Social Media Automotive Klout Flipboard 160

Social Media Marketing

MAY 15, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. of internet users in 2013 to 54.7%

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

yMarketingMatters

JUNE 4, 2013

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Here we go: Social Business Has Risen. You cannot afford to ignore social media.

Trends 100

Trends Smart Phone Marketing Mobile 100

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

Social Media 162

Social Media Flipboard Journal comScore 162

The Realtime Report

JULY 1, 2014

This month, NBA Digital held its third annual NBA Social Media Awards , which honors NBA players and teams for their active participation on social media throughout the regular season. The NBA handed out 10 social media awards in 10 categories over 10 days, with the help of fan voting on NBA.com , Facebook and Twitter.

Social Media 170

Social Media Sports Campaign Team 170

Koka Sexton

NOVEMBER 18, 2013

This is by far the most work I have put into a social marketing campaign. I did a quick analysis of about 13,000 twitter updates to see who was getting the most exposure in social media and made a word cloud of them (above). Dreamforce 2013. Life at LinkedIn Social Media Technology'

Social Media 75

Social Media Hotels Analysis LinkedIn 75

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 165

Social Media Tumblr Authentication comScore 165

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Webbiquity SMM

AUGUST 2, 2018

At some point today, a social media marketer is going to get fired. They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. The harsh reality is that most companies have absolutely no chance of dominating the social media landscape the way they envision.

Social Media 107

Social Media B2B Engineering SEO 107

Firebelly

DECEMBER 11, 2012

With as quickly as things move on social media sites, there are going to be mistakes. 11 Biggest Social Media Disasters of 2012. By Seth Fiegerman The calendar year wouldn’t be complete without a few social media fails. Lessons from 2012’s Social Media Disasters.

Social Media 193

Social Media Social Networking Campaign Organization 193

Techipedia: Tamar Weinberg

JANUARY 30, 2013

The social media marketing landscape has changed in the past 3 years. Social Media is an Answer but it’s Not THE Answer. Those of you who know me know me as someone who was an early proponent about the importance of social media. At the end of the day, social media is important.

Marketing 170

Marketing Social Media Company ROI 170

Idaconcpts

DECEMBER 12, 2012

No matter your niche, your product, or your service, you can be sure that Facebook, Twitter and other social media platforms will play a crucial role with your business in the future, and there is no time like the present to get started! New Media Expo 2013. Social Media Strategies Summit 2013.

Conference 172

Conference Social Media Airlines Education 172

The Realtime Report

DECEMBER 31, 2012

What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). Still, Wion offers some great lessons for engaging on social media – even when things “don’t go as intended.”

Case Study 194

Case Study Study Social Media Film 194

The Realtime Report

JANUARY 16, 2013

Fans can “campaign” to save their favorite token by sharing images and videos with their friends on Facebook and Twitter, and by using the hashtag #tokenvote. ’ Monopoly will also be updating its social channels with visual and engaging posts throughout the campaign. Which token will you be voting for?

Campaign 193

Campaign Crowdsourcing Facebook Badge 193

Social Media Marketing

JUNE 28, 2012

I've been fortunate to be part of some amazing vehicle reveals and launches that involve social media during the four years that I've been at Ford. Or, as MediaPost recently observed , Ford "could probably publish a textbook on social-media launch strategies for cars and crossovers."

Case Study 167

Case Study Flickr Team Social Media 167

Ignite Social Media

OCTOBER 6, 2017

Ever since Facebook changed the organic content algorithm in 2013 , paid media support has been an important part of social media strategies. There are two strategies for approaching paid media buying: directly from the platform or through third-party software companies. Trends in Paid Social Buying.

Buy 107

Buy Social Media Strategy Software 107

Convince & Convert

JANUARY 23, 2014

Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun?

Examples 162

Examples Social Media Content Film 162

The Realtime Report

JULY 22, 2014

How satisfied are consumers with social media sites? Today, the American Customer Satisfaction Index (ACSI) released its yearly E-Business Report, which takes an in-depth look at user satisfaction with social media, as well as portals and search engines, and news and opinion websites. Social Media.

Social Media 173

Social Media Wikipedia Tumblr Reddit 173

Josh S Peters

JANUARY 9, 2013

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Taking a look at the pyramid above we can see what social media is the best at and what should be the base for your social media activities.

Social Media 188

Social Media Reputation SEO Engineering 188

Small Business Mavericks

JANUARY 4, 2013

Constant Contact has made some striking and bold predictions about social media in 2013. Social media will become a business-critical activity. First, on social media becoming more business-critical , it’s almost there now. 2013 will definitely be the year for social media.

Social Media 119

Social Media LinkedIn Engagement Engineering 119

Socialmedia.biz

JANUARY 2, 2019

Social media is a great avenue for companies that want to improve their customer service. We see a lot of brands talking to their clients on social media, ensuring that their customers’ concerns and complaints are properly handled. Mini did this in a really neat way thanks to a user-generated campaign on social media.

Company 99

Company Social Media Discount Hashtag 99

agora pulse

MAY 30, 2019

When Snapchat unveiled Stories in 2013, it didn’t seem momentous. Here are key stats that social media managers need to know about Stories. Stories are wildly popular with social media users. How times have changed! How extensively is it being utilized by brands? This can be seen in the engagement numbers.

Social Media 129

Social Media Survey Social Media Management Instagram 129

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs.

Blogger 389

Blogger Brands Technorati comScore 389

Waxing UnLyrical

APRIL 13, 2016

Sharing bits of information about your business or service on social media. Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. What is their reach?

Influencer 100

Influencer Campaign Marketing Fashion 100

Ignite Social Media

JUNE 21, 2016

1UllbqpjVk — Lowe's (@Lowes) July 3, 2013. Back in 2013, our client Lowe’s created a fun Vine re-creating fireworks with a medley of their wares. If you’re stuck in neutral for holiday or event campaigns, check out our Go Red For Women case study or contact us here. Focus on Fun. Happy 4th of July!

Social Media 101

Social Media Content Case Study How To 101

Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. Instagram.

Social Media 121

Social Media Brands Content Real Estate 121

Unmetric

APRIL 2, 2019

We believe it will provide other brands inspiration for their own creative briefs and campaigns. A few days back, our social media manager chose Mattel, a US-based toy manufacturing company, as the Brand Star of the day for their tweet on BTS-based dolls. The rise of BTS. But their rise was still moderate.

Social Media 97

Social Media Brands Marketing Tourism 97

Convince & Convert

OCTOBER 17, 2013

For the second year in a row, the company is hosting the Pin It To Give It campaign, which encourages Pinterest users to re-pin content from its #PinItToGiveIt board. Turning to social media and Pinterest especially seems strategic as a forum for taking their support to the next level while raising awareness for Look Good Feel Better.

Campaign 131

Campaign Forums Curation Social Media 131

Socialmedia.biz

JANUARY 14, 2020

Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. For example, most recently, they posted the following image to tease the launch of Red Dead Redemption 2 across all their social media platforms in October 2016.

Examples 78

Examples Social Media Marketing Upcoming 78

Sprout Social

JUNE 17, 2019

One of the best ways to enhance your personal brand is through social media. Just as social has given rise to the likes of influencer marketing , there are opportunities across a wide variety of networks in which to build and enhance your personal brand. How important is authenticity on social media? Don’t create.

Trends 111

Trends Social Media Brands Authentication 111

The Realtime Report

FEBRUARY 25, 2014

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices. How often does your brand run email marketing campaigns?

Mobile 173

Mobile Statistics Study Campaign 173

Writtent Blog

SEPTEMBER 20, 2013

If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. Or as Marketo’s Maggie Jones who attended Content Marketing World 2013 puts it “1. Take What’s Yours.

Content 72

Content BuzzStream Marketing Sports 72

Bill Hartzer

MARCH 20, 2014

According to Social Media Today, the rate of social media usage rose by 18% in 2013. This brings to nearly 25% the number of subscribers using social media today. Social media has defined the marketing fronts of most companies with many of them registering phenomenal success.

Consultant 133

Consultant Questions Social Media Compete 133