Dark Social in 2023: Here’s Why (and How) You Should Track It
Hootsuite
JUNE 28, 2023
The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Sure, some direct visitors are really typing www.yourcompany.com into their browser. People join private Facebook Groups or forums to meet and talk with other like-minded people. Find yours under Acquisition -> Traffic acquisition.
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