Remove 2011 Remove Campaign Remove Marketing Remove Social Networking
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Almost 38 per cent of Canadians is on Pinterest, an image-based social network. per cent since 2011.

Marketing 199
article thumbnail

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan.

Trends 279
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

Sell Through Social Media. Do you use social media to solicit or research customer feedback about your products or services? There’s something to be said for social media’s role in market research and more direct connections between consumers and producers. Is conversation and relationship-building important?

article thumbnail

7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. as "success."

article thumbnail

Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Related posts: Social Media speeds Onboarding I am officially up and running now in my.

Campaign 213
article thumbnail

The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. Take a look at their 2011 video showing how Facebook integrates with the Spotify player.

Airlines 210
article thumbnail

Social Media Trends in Asia [Infographic]

Mindjumpers

Tweet Recently I found an interesting infographic complied by Edelman Digital , (PR agency) on the social media use and trends in Asia. This infographic gives us some interesting insights into social media habits and platforms for better targeting in this part of the world. The Year of Social Media 2010 [infographic].

Trends 217