Diva Marketing Blog

MAY 9, 2016

an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Now a major focus of our agency is influencer marketing.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Now a major focus of our agency is influencer marketing.

Influencer 40

Influencer Marketing Fashion Campaign 40

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Pixlee

APRIL 11, 2022

The use of social media influencers and other types of social proof are now a key part of numerous companies’ digital marketing campaigns. Social user-generated content (UGC) and influencer marketing are prime evidence brands harnessing social proof techniques for ecommerce purposes, especially on social media.

Real Estate 85

Real Estate UGC Virtual World Apparel 85

Adam Cohen

JULY 16, 2010

No way I’m going to share how brilliant sharing behind the scenes is, nor how I really think it’s brilliant to mix who they reply to between influencers and “normal people&# who barely have any followers. &# since I’m sure people never ask that about TV commercials the day they first air. More about this blog here.

Badge 201

Badge Disqus Web 2.0 Retail 201

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What makes your company interesting to them?

Lurker 203

Lurker Klout Policies Consultant 203

Mindjumpers

OCTOBER 25, 2010

If you want to be the company that hires the best students you should no longer sit around and hope that they apply to your company. Other than that, PwC cannot influence which jobs the students apply for. The Career Explorer was initiated in June 2009, when PwC contacted Linkedin. So why do they do it?

LinkedIn 254

LinkedIn Technorati Social Media Applications 254

The Social Media Incubator

MAY 6, 2011

Starting with a seemingly innocent Tweet around 4PM EST and escalating through Sunday night and throughout the rest of the week, every news source on the planet has by now covered the influence that social media has had on this major news story. Copyright © 2009-2011. Remember, social media is “Real Time PR.”

Social Media 140

Social Media News Foursquare Small Business 140

Convince & Convert

SEPTEMBER 11, 2011

Gillin is sharp enough to see the underlying challenge of trying to attach a number to something as amorphous as online influence, and point it out to his readers. “How dare a company try to put a number on influence!&# Offline Influence Doesn’t Have an Algorithm. they shout. An impossibility! A farce!&#.

Klout 161

Klout Nielsen Influencer Social CRM 161

Diva Marketing Blog

JUNE 19, 2016

In our Diva Marketing interview Jay generous shares his insights on Social TV, how to social media tips, some of his Food Network Star backstory and what it was like to be a dude blogger back in 2009! Do you think being a dude in that world gave Bite & Booze , launched in 2009, a competitive advantage? Enjoy Jay's Story.

Travel 75

Travel Hosting Social Media Influencer 75

Diva Marketing Blog

JANUARY 1, 2009

I thought it would be fun to ask those same people to update their wishes for 2009. Turning to thoughts for 2009 a few people felt that the blogs/social media has lost its focus of customer first content t o becoming ego vehicles while others are looking for advances in technology. I hope you enjoy the 2006 - 2009 comparisons.

Blogger 53

Blogger Blogosphere RSS Software 53

Justin Levy

JULY 1, 2010

Many companies use traditional media to imprint or introduce a brand to the target market. They will influence the buying decision more than any form of traditional media. Considering that the business models of Facebook and Twitter are predominantly ad based, we better hope that advertising isn’t dead.

Retail 191

Retail Fashion RSS Advertising 191

Dave Fleet

JULY 20, 2010

That means that they will often have a shorter route to the top and, linked to the above point, may have greater influence with clients. As Forrester Research analyst Sean Corcoran outlined in December 2009 , the different forms of media each have their own pros and cons. Companies run a risk of a downward spiral with no end winner.

Social Media 379

Social Media Advertising Journal Campaign 379

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. operations for the company (and a recruiter himself), weeds out people who blame others. buy a link » SUBSCRIBE TO CIO.

Company 122

Company How To Case Study Mobile 122

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Without further ado, I now present to you the best internet marketing posts of 2009. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand.

Marketing 265

Marketing SEO Journal Engineering 265

Waxing UnLyrical

MAY 24, 2011

Back in 2009, PR measurement professionals were cautious, to say the least. In the rush to measure the medium, software companies have released tools claiming to analyze influence and impact and measure “value,” even trying to assign value in $$ terms to a Facebook fan. Guest post by Richard Bagnall.

Social Media 227

Social Media Metrics Flickr Industry 227

Socialized

JANUARY 22, 2010

E-mail is far from dead, particularly in large companies. Some companies use Sharepoint and other technologies to manage documents, but many still use e-mail to circulate Powerpoint, Excel, Word and other docs. That might be realistic for startups and small companies, but no way would you find the CEO of Adobe in the company’s booth.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

Social Media 188

Social Media Klout Policies Forums 188

The Realtime Report

FEBRUARY 20, 2019

As a result, these samples of malware often influence how malware is developed and launched going forward. Unlike the major malware that came before, Operation Aurora was a targeted malware attack in 2009 on tech giants including Google, Adobe and Yahoo.

Banking 87

Banking Airlines Yahoo Sample 87

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Do study your influencers Want to reach out to influencers ? Thing is, some people don’t really reach out correctly to influencers. Study your influencers out; don’t take the lazy path because you can.

Social Media 272

Social Media Engagement Forums Policies 272

Oktopost

MARCH 21, 2019

In 2009, Twitter made it possible to search via hashtags, which meant anyone could find accounts to follow or participate in conversations via hashtags. Branded hashtags allow companies to see what customers are saying about them, and engage in real-time conversation. Suddenly, it all made sense.

Hashtag 134

Hashtag LinkedIn Instagram Twitter 134

Almost Savvy

MARCH 1, 2009

Posted by Irene Koehler in Business , Networking on March 1, 2009 | 40 responses After spending much time deeply immersed in the high-tech, heavily wired world of virtual networking, it can become easy to overlook some of the “old school&# networking tools. Who Influences You? Ready to rev-up your profile? I love MyDropcard.com!

Real Estate 267

Real Estate LinkedIn Meeting Tools 267

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

The Realtime Report

FEBRUARY 21, 2019

As a result, these samples of malware often influence how malware is developed and launched going forward. Unlike the major malware that came before, Operation Aurora was a targeted malware attack in 2009 on tech giants including Google, Adobe and Yahoo.

Banking 79

Banking Airlines Yahoo Sample 79

Convince & Convert

JANUARY 11, 2011

Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) The data used to calculate Klout continues to change (they added Facebook information recently), but I have found it to be the most reliable influence tracking metric. Are tweets more important than Facebook shares?

Metrics 160

Metrics Postrank Social Media Klout 160

Convince & Convert

APRIL 9, 2013

It’s broken barriers between companies and their customers, completely changing the way people interact with the brands they choose to do business with. In the process, a new way of “company-customer” interaction has emerged. Social has not only changed the way we do business, it has raised customers’ expectations.

Authentication 147

Authentication Loyalty Buy Study 147

Sprout Social

SEPTEMBER 4, 2018

Blockchain and cryptocurrency aren’t the easiest concepts to grasp, and so, video (like the blockchain explanation video we shared with you before) has played a major role in how these companies market themselves on social media. One of the most successful social media strategies for modern companies is that of customer support.

Social Media 75

Social Media Brands Discount Price 75

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. In 2010, blogs and bloggers are truly influencers. And when I started in summer 2009, we wouldnt have paid cash to a blogger we wanted to work with.

Class 184

Class Blogger Issues Review 184

Adam Sherk

SEPTEMBER 15, 2010

The usual caveats: Social media isn’t a popularity contest and reach does not equal influence, engagement or action These figures will quickly be out-of-date (they probably were before I could hit the “publish” button) But those things aside, it is interesting to take a snapshot at various times for the purposes of comparison.

Team 188

Team Twitter Facebook Comparison 188

The Realtime Report

JUNE 1, 2020

The company focuses on selling life insurance, as well as a number of other essential products, to people working hard to protect their families. Symmetry Financial Group was founded in 2009 by Brandon Ellison, Brian Pope, and Casey Watkins, all of whom had years of experience in the life insurance industry before deciding to join forces.

Groups 103

Groups Groups Insurance Review 103

Techipedia: Tamar Weinberg

AUGUST 31, 2011

When Brian Solis and I launched BuzzGain in January 2009, we had 5 primary blog(ger)s who covered us out of the top 10 influential ones that we targeted and 27 other blogs that made a mention of our launch. We did get many large companies that had heard of our name because of seeing the press release.

Press Release 142

Press Release Patterns Marketing Klout 142

Diva Marketing Blog

JUNE 19, 2016

In our Diva Marketing interview Jay generous shares his insights on Social TV, how to social media tips, some of his Food Network Star backstory and what it was like to be a dude blogger back in 2009! Do you think being a dude in that world gave Bite & Booze , launched in 2009, a competitive advantage? Enjoy Jay's Story.

Travel 40

Travel Hosting Social Media Influencer 40

Buffer Social

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. It’s about promoting other leaders and influencers in the disability space, relying on the power of community and the network effect to raise their voices and raise our brand equity in the process.

Brands 82

Brands Marketing Hosting Eventful 82

Direct Marketing Observations

JUNE 21, 2010

A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. BrianSolis.com is among the world’s leading business and marketing online resources.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Pixlee

JANUARY 19, 2017

The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. UGC and Brand Influencers. Influencer marketing is the fastest growing channel for customer acquisition. Businesses make $6.50 Businesses make $6.50

UGC 41

UGC Content Loyalty Travel 41