Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Without further ado, I now present to you the best internet marketing posts of 2009. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals? This builds stronger relationships over time.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales). May 21, 2008 at 2:51 pm Why on Earth Would Anyone Twitter?

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. I would add that social media has changed the game for companies. It’s rubbish traffic.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate.

Press Release 129

Press Release How To Radian6 Blogger 129

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. Tamar is also the author of The New Community Rules (July 2009). Building relationships takes time, energy and effort. Most business owners want quick success.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. A lot of big companies I try to engage with don’t want to talk back.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

MAY 12, 2010

Reply Lauren Kates May 12, 2010 at 1:50 pm OH MY GOD I have come across this EXACT situation with my company and was looking for an article just like this. Some companies are doing a good job but there seems to be a huge disconnect when it comes to some of the really big players, too. It’s much appreciated.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

In the past few months, I’ve dealt with companies who are unfortunate victims of bad links in Google, but those links refer to incidents that are years old (and are even resolved). Update June 19, 2009 : It looks like the FDA has finally taken notice , as per SoCal Wife.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

JUNE 18, 2008

Be the first to have all of these features , or just take over companies that already have them and make Plutter Kite. Reply ebor September 20, 2009 at 7:36 pm no way in hell google offered plutter kite $6.4 Reply Juno December 3, 2009 at 9:05 pm I am so glad to see PLURK valued somewhere! So there you go.

Microblogging 102

Microblogging API MySpace Yahoo 102

Viper Chill

OCTOBER 19, 2009

I expected there to be a lot more individuals than companies. If you enjoyed this post, you can: Save on Delicious Share on Facebook Print > [link] title="Click to send this page to Twitter!" target="_blank" rel="nofollow"> 24 Comments homesalesFlKeys says: October 18, 2009 at 12:41 am Thank you, these stats sre always interesting!

Analysis 67

Analysis Twitter Digg StumbleUpon 67

Techipedia: Tamar Weinberg

JANUARY 28, 2010

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. Tamar is also the author of The New Community Rules (July 2009).

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

APRIL 22, 2010

If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. Tamar is also the author of The New Community Rules (July 2009). If you work in the movie business, a real time search will show you early reviews of how fans are enjoying your movie.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Myrland Marketing

APRIL 6, 2010

I also add more geeky sites like Delicious, Yahoo buzz, reddit, Slideshare, and maybe digg or even flickr. The right tools are right for that person, or that firm, or company based on their goals, what they like to do, what they can learn to do, and what attracts the right clients or referral sources to them.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets.

Reputation 100

Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. To me, it seems most companys focus on monopolies and then forced purchase of ad-ons without which the product wont work.

Hotels 245

Hotels Social Media Communities Discount 245

Viper Chill

NOVEMBER 26, 2009

Building a million dollar website in 12 months might sound crazy to people, but I’m the guy who made the best part of $100,000 in 2009 through my websites that I built from scratch. If you enjoyed this post, you can: Save on Delicious Share on Facebook Print > [link] title="Click to send this page to Twitter!" Best of luck!

Case Study 78

Case Study Project Affiliate marketing Study 78

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

Convince & Convert

JUNE 2, 2010

link] Ellen Cagnassola Deisel is also partnering with a furniture company creating furniture for young urban types. Ive founded 5 companies, and spent 15 years running digital marketing agencies. My take on this here [link] Thanks again for your post…it got me thinking early today. They are branching out for sure.

Social Media 133

Social Media Strategy Curation Privacy 133

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Granted, some companies use MySpace quite efficiently , but I feel that it targets a different demographic. Reply Jutta March 25, 2009 at 8:39 pm I totally agree – each social network has a different function for me. Delicious – collect news links that feed into my blog, because WordPress.com has a widget for it.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment!

Campaign 105

Campaign Social Media Radian6 Disqus 105

Techipedia: Tamar Weinberg

MARCH 31, 2008

4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. Tamar is also the author of The New Community Rules (July 2009). I started a blog about my schwag addiction (okay, this was just a fun tidbit I couldn’t pass up!)

Meme 100

Meme Blogger StumbleUpon MySpace 100

Viper Chill

NOVEMBER 30, 2009

I sent out an email to the company but expected no reply. If you enjoyed this post, you can: Save on Delicious Share on Facebook Print > [link] title="Click to send this page to Twitter!" target="_blank" rel="nofollow"> 37 Comments Henri says: November 30, 2009 at 2:59 pm Woo, exciting stuff. Keep it coming. Good stuff!

Case Study 60

Case Study Study Domain Name Project 60

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Tamar is also the author of The New Community Rules (July 2009).

Social Media 229

Social Media Influencer MySpace Consultant 229

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Size Doesn’t Matter I’m also often asked about how social media execution differs between large and small companies.

Social Media 147

Social Media B2B Strategy Consultant 147

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

I guess I shouldn’t be surprised though, misery loves company right? Tamar is also the author of The New Community Rules (July 2009). Reply Ben Cook November 1, 2007 at 11:45 pm I love how people always say they have been tagged against their will but then tag others! Seriously though, I’ll participate.

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Bare Feet Studios

JUNE 7, 2009

There is no Podcamp Hawaii 2009 though – despite the hugely positive response. Indeed, I think companies that can capitalize on the power of GFNs will gain the strongest competitive advantages that the Internet has to offer. Roxanne Darling June 7, 2009 at 9:47 pm Liza – thanks for your comment.

Social Media 40

Social Media Tourism Blogger Upcoming 40

Techipedia: Tamar Weinberg

AUGUST 18, 2010

Reply Claire Chapman August 19, 2010 at 9:21 am And I also just referenced you on my company blog as I was writing inspired by this and the discussions about Facebook Places (which isn’t even live in the UK yet!) Tamar is also the author of The New Community Rules (July 2009). Thanks Deb!

Activities 216

Activities Social Media Policies Social Networking 216

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

JUNE 3, 2010

Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. I am just working on a social media strategy for my thesis in a German company. Tamar is also the author of The New Community Rules (July 2009). I’m so glad his account is back up and running!

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

JULY 15, 2010

As my company builds out our first blog- there are great tips in here, thank you. Tamar is also the author of The New Community Rules (July 2009). I think when you show your readers that you can do what you’re asking them to do – you can’t lose! Reply Shana July 15, 2010 at 2:47 pm GREAT POST!

Blogger 250

Blogger Engineering Flickr SEO 250

Bare Feet Studios

MARCH 1, 2009

“Share&# these days means using web plug-ins to tell your friends on Facebook, Digg, Yahoo Buzz or save to your own Delicious bookmarks! Brown March 1, 2009 at 6:10 pm Rox, very well said. Judi March 1, 2009 at 6:22 pm What you said, Rox—I felt the same way. billso March 1, 2009 at 6:29 pm Great article, Rox!

Tourism 40

Tourism Campaign Sites Social Media 40