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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

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Etsy.com: Online Community Revenue

Laurel Papworth

Etsy is a funky boutique of an online community, an independent online marketplace for handmade products and vintage goods where hand made jewellry, with tailor made skirts and vintage jackets live side by side with chocolates and photography. For 2008: Etsy’s 2008 gross merchandise sales reached $88 million in 2008.

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How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

Is your company’s social media strategy really working? Having a company presence in social media is all well and good but it isn’t enough. Your company doesn’t have a personality. Use tools designed for it, and you don’t risk your company’s image too much in the process.

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How to use Social Media for Employer Branding and Recruitment

Mindjumpers

Strategic HR entails attracting, developing and retaining high-performing candidates to your company. Creates a common understanding of the company. Builds communities and create long-term relationships that in turn will strengthen the pipeline of talented candidates. Social media is ultimately about establishing relationships.

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What's your social currency?

Akamai Marketing

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What you give your community, otherwise, seriously, why should they care?

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Delicous Acquired by YouTube Founders

Mindjumpers

Delicious will become part of their new Internet company AVOS based in San Matero, California. Yahoo will continue running Delicious for a transition period until July 2011. After July 2011 you will no longer be able to use your old Delicious account. Already back in 2008, it had more than 5 million users.

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Delicious Acquired by YouTube Founders

Mindjumpers

Delicious will become part of their new Internet company AVOS based in San Matero, California. Yahoo will continue running Delicious for a transition period until July 2011. After July 2011 you will no longer be able to use your old Delicious account. Already back in 2008, it had more than 5 million users.

Delicious 159