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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. Founded in 2008, Airbnb struggled to build trust in its unique business model initially. million listings and a community of reliable hosts around the world ready to welcome guests with open arms.

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Indian Companies on Twitter – A Usage Study

The Marketing Blog

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. anyways, great job Daksh.

Study 180
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Proto.in July 18-19 2008

The Marketing Blog

July 18-19 2008 Jump to Comments I discovered the news about proto.in 2008 , proto july 18-19 , proto.in july 18-19 2008 Share this: StumbleUpon Digg Reddit Leave a Comment Filed under Events Tags: arun , proto registration , proto.in , trak.in 38 pm Proto.in from Arun’s latest blog-post on trak.in. Theme: Pressrow.

Web 2.0 100
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Etsy.com: Online Community Revenue

Laurel Papworth

Etsy is a funky boutique of an online community, an independent online marketplace for handmade products and vintage goods where hand made jewellry, with tailor made skirts and vintage jackets live side by side with chocolates and photography. For 2008: Etsy’s 2008 gross merchandise sales reached $88 million in 2008.

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2tor Paves the Way for Online Education and Community Building

Convince & Convert

Two team members from the online education company 2tor join Jay Baer and Eric Boggs on the Social Pros Podcast this week – Alexa Scordato , Director of Communications & Social Media, and Harrison Kratz , Community Manager for the MBA@UNC program. Harrison Kratz, 2tor @kratzpr.

Education 119
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Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager? How (and when) did you get to be the Community Manager for EA Sports Active?

Sports 204
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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

Review 142