Social Advertising: Focus on Power, Not Parity
JUNE 1, 2016
I remember the first—the launch of Facebook Platform May 24, 2007–like it was yesterday. Giving application-programming-interface access to application developers helped accelerate Facebook’s growth from 20 million users to more than 1 billion daily users less than 10 years later. Since Facebook was founded more than 12 years ago, there have been several inflection points that changed social networking and social marketing forever.