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Digital grassroots: the Internet fights back

Sherrilynne Starkie

It started in 2004 when a legislative committee held a series of hearings on digital copyright reform. It heard about many contentious issues from industry representatives but when the report was published, the public interest was entirely absent. People will increasingly seek to influence policy, companies and communities.

Committee 312
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19 Facebook Tricks and Tips You Need To Know [2022]

Hootsuite

Even if you’ve been on the site since the Stone Age (aka 2004), there are always some new Facebook tricks and tips to discover. Understanding your audience and the type of content they like will help you publish more engaging content. Create a community for like-minded customers. Facebook tricks for publishing.

Tips 145
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Social media and Montreal’s student protests

Sherrilynne Starkie

Last week, about 50 PR pros crowded into the Black Tomato pub on George Street in the Byward Market at what was IABC Ottawa’s last professional development event of the season to learn about how Melissa helped SPVM avoid a full out riot by harnessing Twitter to communicate in both official languages with protesters on the streets.

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Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

Athleta community! Build brand communities. While brand communities have existed long before social media. Several studies show that participation in communities can increase brand loyalty. Give back to the community. People shop local to support their community. Build communities around shared values.

Examples 145
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Social Media New Year’s Resolutions That You’ll Have Fun Achieving

agora pulse

College students were the target audience for Facebook when it went live in 2004. Those college students of 2004 are the older millennials of today. Accounts with 1,000+ followers will be given access to publish longer videos. Create content for communities. Millennials born 1980-1996 often stick with the familiar.

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. For the bonus round, I recommend staying up to date via LinkedIn’s community superhero, Mario Sundar. publish my number. December 2004.

LinkedIn 279
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Social Media "Pioneers" Tell Why

Diva Marketing Blog

Once I shared a restaurant review with some colleagues and saw that review spread across my network and encourage dozens of people to try that restaurant I had what I call my "peanut butter chocolate" moment about how blogging and online community was a natural communications and marketing channel. Guess who won? ~