Waxing UnLyrical

FEBRUARY 19, 2016

On whether impressions are a valuable metric for PR in the social age: A2: Impressions are one tool in the arsenal, but not the most important. A2: I think they are one metric and tool, but not the only one you should look at. Metrics in #SM are evolving each day #measurepr. They can have your back.

Communities 100

Communities Metrics Consultant Discount 100

Buffer Social

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? Build up your client base there before moving on to the next target.

Strategy 74

Strategy Press Release Startup Reputation 74

Webbiquity SMM

FEBRUARY 4, 2013

Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Marketing, PR and communication efforts within the enterprise need to be connected as well. Measurement, Refinement, and Improvement.

Review 186

Review Marketing Metrics Meeting 186

Buffer Social

JANUARY 19, 2024

We utilize many of the traditional growth channels: organic social, paid ads, influencers and affiliates, and PR.   Brand emails can feel so impersonal these days, but I think someone signing up for your email list is an intimate thing. This isn’t to say I don’t do any top-of-the-funnel marketing.

Company 82

Company Marketing Loyalty Metrics 82

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. These are loyal brand followers who can sing your praises. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy.

Brands 129

Brands ROI Authentication UGC 129

Waxing UnLyrical

SEPTEMBER 25, 2015

In September, #measurePR pulled out all the stops in honor of Measurement Month. Aseem Sood of Impact Research & Measurement Pvt Ltd, and. Amith Prabhu of SCoRe – Indian School of COmmunications & REputation & the The PRomise Foundation for PR. Engage your mind, alig & excel #measurepr.

Metrics 100

Metrics Consultant Reputation Research 100

Keyhole.co

MAY 3, 2023

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Measure your hashtag performance Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Why Should I Measure Hashtag Performance?

Hashtag 52

Hashtag Social Media Sentiment How To 52

Waxing UnLyrical

MARCH 11, 2016

I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. On whether impressions are a valuable PR metric in a social age: A2: Impressions show reach, which is important, but not the final goal.

Meeting 100

Meeting Comparison Banking Retail 100

Webbiquity SMM

NOVEMBER 12, 2012

Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix. Web presence is essentially web visibility; it’s about being as ubiquitous and easy-to-find as possible when buyers are searching for information about what you and your competitors sell.

AJAX 194

AJAX SEO Engineering Metrics 194

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

APRIL 28, 2020

” But making social media work is work, and measuring whether it’s happening requires at least a little analysis. In fact, establishing a social media reporting cadence can help you overcome some of your biggest challenges. The social metrics you’ll report on. What your reporting cadence will be.

Report 119

Report Social Media Social Media Management Project 119

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. 55 minutes of near universal agreement that there’s too much crappy measurement out there , and.

ROI 173

ROI Metrics Tourism Reputation 173

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? Today, the public perception of your business on online platforms impacts your scalability immensely. Your brand reputation management must consistently improve to sustain a good name. You are not alone.

Reputation 59

Reputation Brands Construction How To 59

Buffer Social

SEPTEMBER 5, 2023

You’re not *just* a social media person You don’t *only* need a minute of someone’s time You’re not *somewhat* sure what the business needs to do You’re a subject matter expert in business critical fields of Social Media, PR or Comms. Experts predict that figure will increase to 20.3 percent in five years.

Social Media 90

Social Media How To Skills Hubspot 90

Waxing UnLyrical

MARCH 5, 2012

For one, it’s the day of the week I do what I call my “weights and measures,” i.e. track my progress (or regress!) Speaking of #measurePR, the next chat is tomorrow, guest-hosted by the wonderful, lively and oh-so-smart Jennifer Zingsheim , so please do mark your calendars (12–1 pm ET). ” YES, Heather!

Small Business 160

Small Business Discount Template Templates 160

Keyhole.co

JANUARY 15, 2024

In an age where a small mishap can make the internet rounds in a matter of minutes, learning how to manage any crises that affect your business should be a top priority. This is where social listening can come to your aid. This can help you avoid a PR scandal by extinguishing the spark before it becomes a forest fire.

Sentiment 52

Sentiment How To Reputation Analysis 52

Webbiquity SMM

JUNE 17, 2014

But the increased availability of data means vendors are also more knowledgeable about what matters to buyers, how they conduct research, which content resonates with prospective customers (and what types of content fall flat), how to refine and act on key measures and metrics, and most importantly, how decisions are ultimately made.

B2B 219

B2B Strategy Marketing Metrics 219

Waxing UnLyrical

FEBRUARY 22, 2011

What are some of the most basic mistakes PR pros make when it comes to using web analytics? Jim: a) Thinking mentions are the same as “ink&# – they are much less valuable. In PR and social media, we talk a lot about “engagement.&# What are some ways to measure engagement? Jim said, “It depends.&#

Analytics 199

Analytics TweetBeep Sentiment Meeting 199

Webbiquity SMM

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How Is PR Changing?

Press Release 200

Press Release Tips HootSuite Alltop 200

Proactive Report

DECEMBER 4, 2013

What outputs, outtakes and outcomes must you measure, and how can you tie them to the bottom line? Apart form just counting how many you can also measure how well you did with your outputs – were they on time? You can measure these by some of the audience’s actions – Did they like what they read or watched?

Netvibes 81

Netvibes Repository Metrics Press Release 81

Sprout Social

JANUARY 2, 2019

We’ve put together a comprehensive guide to coming up with your social media marketing plan for 2019 to help you start the new year strong. Regardless of your industry or audience, this approach to planning can work for you. Determine how you will measure your social marketing efforts by the numbers. Download Here.

Campaign 111

Campaign Social Media Metrics Trends 111

Waxing UnLyrical

DECEMBER 14, 2015

How to Develop Meaningful PR Measurement. Why: “By creating the metrics that you want rather than acquiescing to what is available, you can make your work much more effective,” writes Jim Dougherty. 3 Tips for Getting Your Online Video Act Together for 2016. Can you believe it’s almost 2016?

Consultant 0

Consultant Publishing Metrics Video 0

Firebelly

NOVEMBER 15, 2012

Dennis is also Chief Executive Officer of BlitzMetrics – creating awesome Facebook dashboards that show how you stack up against your competitors. Consider yours and see if this helps you out the next time you’re in a jam. Are you monitoring your response times or even aware of people talking about your brand?

Social Media 241

Social Media Hotels Retail Airlines 241

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. What is a Facebook engagement post?

Engagement 110

Engagement UGC Facebook HootSuite 110

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Keyhole.co

OCTOBER 16, 2023

Define your niche, vision, and values With so many agencies in the world, you’ll need to have a clear, careful articulation of what sets you apart. A written expression of your vision and values will help you steer your agency in the right direction while also distinguishing you from the competition.

Social Media 52

Social Media Marketing How To Cost 52

Convince & Convert

JUNE 17, 2010

Your Twitter goals may vary. Whatever your Twitter objectives might be, I suggest you spend some time with yourself figuring out what they are, and how to measure whether you’re accomplishing your goals. This is a metric I devised to help me determine the efficiency of the time I spend on Twitter.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Webbiquity SMM

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. All of the old measurements are moot.&#. The core of social media marketing efforts should be the corporate blog.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Adam Sherk

OCTOBER 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Get the Most Social Media Engagement? PostRank has a comparison tool that uses its Domain Activity API to measure total engagement based on user participation across multiple social platforms. So I ran 30+ news sites through the tool.

Sites 176

Sites News Postrank Engagement 176

Convince & Convert

OCTOBER 23, 2015

Position and purpose make up your brand and the story buyers connect to. This connection is key and will become your product’s differentiator in highly competitive markets. To master that, you also need to know your buyer—what they care about, what their pain points are, what motivates them, and how they define success.

Products 60

Products Marketing Real Estate Influencer 60

Sprout Social

APRIL 19, 2017

These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. In order to figure out the real value of social media in your organization, you have to think as much about relational as you do about transactional. First, you need to define your goals.

Social Media 105

Social Media How To ROI Hashtag 105

Twist Image

APRIL 4, 2013

How valuable are stunts to a brand? Pushing that idea forward, as a marketing professional, keep in mind that it''s your job to be aware of these campaigns. Think pre-stunt and how you can leverage all of these magical channels to uncover your heavy users and those who may be interested in the brand. Who did it?

Automotive 95

Automotive Hotels Loyalty Mobile 95

Proactive Report

OCTOBER 30, 2011

Accenture reports that 75 percent of companies don’t know where their most valuable customers are talking about them, and only 23 percent are using social media analysis. So at the very least you are looking at a 10X scenario if someone posts a negative comment about your company on their Facebook page. No big surprise there!).

Social Media 95

Social Media Retail Airlines Social Graph 95

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. McCann is CEO of Gist , a provider of real-time intelligence on your network of online contacts. You just need to know where to find it.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Waxing UnLyrical

OCTOBER 17, 2019

Attributing bottom-line success to PR activities has always been a tough gig. Unlike online advertising or organic search, where you know what content people clicked and what they did on your site afterward, traffic from PR activities is much harder to identify and track. How PR drives traffic. First thing’s first.

Metrics 173

Metrics Analytics Google Press Release 173