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5 Ways To Leverage Employee Testimonials For Employer Branding

Keyhole.co

In this article, we’ll explore the power of employee testimonials and show you how to use them to build a strong brand that talent will want to join. What is an employee testimonial? Employee testimonials are simply the thoughts and opinions shared by your current or past employees about your company.

Brands 52
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6 Ways Writing a Case Study Helps Your Business

Writtent Blog

Most business case studies work like testimonials and are based on a particular client’s success, while others show how you used your own methods to build your business. The more endorsements you have–whether indirect like case studies or direct like testimonials–the more new leads and customers you’ll get.

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15 YouTube Video Ideas to Inspire Your Brand’s Channel

Sprout Social

Testimonials. Testimonials. According to the 2022 Sprout Social Index™, 39% of consumers like to see brands they follow on social post customer testimonials or real customer demos. Gain inspiration for your testimonial video by asking your customers for reviews and feedback. Product tutorial. How-to video. Web series.

YouTube 131
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Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

To learn how to better tell your brand’s narrative, here are four tips for curating stories in the modern media age: 1. Use facts – proof points – to substantiate the issue but don’t be afraid to use testimonials, quotes and anecdotal case studies to also make the problem relatable. Set the stage.

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3 Advertising Campaigns You Need to Be Running on Facebook

agora pulse

Level 1 remarketing targeting Warm audiences. These audiences become your targeting in your Level 1 remarketing campaigns, but more on that later. Level 1 Remarketing Campaigns Targeting Warm Audiences. The second of the three advertising campaigns you should be running on Facebook is the Level 1 remarketing campaign.

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How to Get the Most Out of the New LinkedIn Product Pages

Oktopost

It shouldn’t take you more than 1-2 hours to set up your Product Page. LinkedIn recommends adding videos that cater to different buying stages, from a brand video (top-of-funnel) to a customer testimonial video (bottom-of-funnel). Getting started with your Product Page.

LinkedIn 129
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

How to track it: STEP 1 : Determine the attention metric(s) your organization wants tied to brand awareness. How to track it: STEP 1 : Measure your net new followers (on each platform) over a reporting period. How to track it: STEP 1 : Measure the reach of any given post. Let’s dive in. Awareness metrics. Brand Awareness.

Metrics 112