Sprout Social

MARCH 26, 2019

You’ve heard the talk about social media listening but now you want to know how to put it to use. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. Advantages of social media listening. Create a brand analysis.

Social Media 104

Social Media Sentiment Marketing Analysis 104

Sprout Social

MAY 8, 2023

Consumer Goods Hospitality Media Nonprofit Restaurants Schools & Education Travel & Tourism How to find your own best times to post on social media How Sprout gathered the data Find your best times to post with Sprout Best Times to Post on TikTok Best times to post on TikTok: Tuesdays from 2 to 6 p.m.

Tourism 109

Tourism Travel Education Engagement 109

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection. Updates to Instagram times to post.

Engagement 145

Engagement Social Media Patterns Health Care 145

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational marketing and social media: How to adapt your strategy. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. What is conversational marketing?

Conversation 101

Conversation Strategy Social Media Marketing 101

Keyhole.co

FEBRUARY 13, 2023

How is your social media life going lately? Recently, we have encountered many social media disputes that have included a few queries yet to be answered. Most of them were based on social media and marketing. Most of them were based on social media and marketing. Social media and marketing?

Social Media 52

Social Media Strategy Marketing Metrics 52

Sprout Social

APRIL 22, 2021

As an industry pioneer, many brands look to Hilton as a shining example of how to address the evolving needs of today’s traveler, and rise to the challenge of reinventing the hospitality experience. While the effects of the pandemic have been devastating across the board, one of the hardest hit industries was Travel and Hospitality.

Hotels 124

Hotels Strategy Travel Sentiment 124

Hootsuite

JANUARY 13, 2022

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Testimonials.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

MARCH 9, 2023

Internally, the leadership team engages in direct communication with other teams, while externally, executives’ strong social media presence can serve as a thought leadership platform. Executive members of an organization typically communicate externally through social media, media appearances and talks at conferences.

Skills 113

Skills Template Templates Travel 113

Sprout Social

NOVEMBER 19, 2020

When we kicked off the new decade, people embraced resolutions to travel, exercise and more, just as they do every year. With travel and tourism down due to the pandemic, people are leaning into activities and outings that are close-to-home. . Use social listening to keep a finger on the pulse of what’s in and what’s out.

Travel 121

Travel Sports Exercises Sentiment 121

Sprout Social

DECEMBER 29, 2022

Social media is a great way to build and maintain loyalty. Your audience is already invested in your brand story , so use social media as a way to expand on your social proof and foster brand advocacy. The impact of social media on brand reputation. Social media and brand reputation go hand-in-hand.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

Platform 78

Platform Social Media Small Business Instagram 78

Ignite Social Media

AUGUST 28, 2023

How to Protect Your Brand in Influencer Partnerships There are a few precautionary measures you can take to help protect your brand as you prepare to hire influencers for your social media marketing campaign. Have a Solid Contract Once you decide to work with a social media influencer, have a solid influencer contract in place.

Influencer 78

Influencer Brands Travel Sentiment 78

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. It’s also an opportunity to become the ‘hero’ in your customer’s story.

Reputation 106

Reputation System Brands Knowledge Base 106

Sprout Social

MARCH 20, 2023

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? But with organic social media (and the elusive algorithms that power it), you can’t target a specific audience. Community is a vague word though. What does it all mean?

Communities 87

Communities Products Company Strategy 87

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Create animations?

Tools 206

Tools Social Media Lithium Sysomos 206

Sprout Social

OCTOBER 1, 2022

And, sentiment about pumpkin spice is 69% positive. Leaf peeping–the term for going to look at foliage–is popular nationwide, with enthusiasts traveling across the country searching for the perfect vista. They leaned into the absurdity of the product by showcasing a member of their social media team eating it directly from the can.

Marketing 104

Marketing Sentiment Apple Trends 104

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. It doesn’t need to be a two-way interaction.

Examples 104

Examples Template Templates How To 104

Sprout Social

DECEMBER 9, 2020

But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. New trends in social media can not only serve as an inspiration for new products but also for fresh content and creative ways to connect with your audience. Soon, brands joined in on these trends too.

Trends 127

Trends Hashtag Meme Sports 127

Sprout Social

AUGUST 3, 2020

While there is no roadmap for how to recover after a pandemic, consumer behaviors on social media give retailers a pretty good idea of what to expect post-COVID. Searches for travel, future apartments and weddings steadily increased as consumers increasingly grew restless at home. Humans are resilient.

Retail 135

Retail Trends Sentiment Meeting 135

Sprout Social

JULY 1, 2021

It includes social listening , where you can see what people are discussing online and evaluating your brand sentiment. The Travel and Hospitality link leads to a page that includes current travel customers, how a company would deliver customer care and testimonials from related brands. Promote the content.

B2B 125

B2B SEO Travel Hubspot 125

Sprout Social

MAY 26, 2020

Most major news outlets now even have social media pages, with government entities quickly following suit. If you're a reporter retweeting dubious and potentially dangerous health information, "RTs are not endorsements" isn't an adequate form of social media distancing. What’s on customers’ minds?

Marketing 142

Marketing Class Skills Trends 142

Pixlee

MAY 21, 2020

Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location. The Brands Using Paid Social Have Changed. User-Generated Content is Emerging as a Key Player in Paid Social. And for good reason, too.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Social Media Strategies Summit

JANUARY 3, 2019

Their Instagram profile serves its audience beautiful images from travel destinations around the world (many of which are user-generated). They aim to inspire people to think about everything they could do with a suitcase, positioning the company as more of a travel brand than a luggage one. In 2018, 70.7%

Instagram 139

Instagram Brands UGC Travel 139

Keyhole.co

APRIL 12, 2023

For example, if you’re traveling to New York City, you might use hashtags like #nyc, #newyorkcity, or #nycfood. By exploring popular hashtags used by others in your field, you can get ideas for new content, social media trends , or themes to incorporate into your posts. But don’t jump with excitement just yet.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Waxing UnLyrical

APRIL 5, 2011

On why frame the question this way instead of the other way around (all quotes/notes from Seth): “Social media marketing shares one key goal with media relations and PR: obtaining lots of good earned media. Tell your marketing counterparts of your own experiences on how to find and then analyze earned media.

Radian6 177

Radian6 Marketing Sentiment Sample 177

Likeable

MAY 25, 2021

If you’ve spent some time on social media, you are probably familiar with the term “social media influencer”: a popular persona online who has the ability to sway public opinion on any specific topic. . The majority of responses echo this sentiment, with 86% of our surveyees agreeing that it can be a profitable lifestyle.

Influencer 58

Influencer Collaboration Sentiment Buy 58

Sprout Social

MAY 18, 2020

We noticed a 7% decrease in positive sentiment surrounding “end the lockdown” conversations once states began to relax their guidelines and the usage of the hashtag #StayHome increased by 21%. many can't go home because of costs and travel restrictions, and they've provided no guidance. Not everyone is ready to reopen.

Conversation 108

Conversation Retail Sentiment Education 108

Hootsuite

SEPTEMBER 21, 2023

BONUS: Want to learn more ways to wow your fans on social? Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Thumbs up ( ) = Positive sentiment. Professional napper and aspiring world traveler. Check out our article on secret TikTok emojis.

Instagram 99

Instagram Energy HootSuite Meme 99

Ignite Social Media

FEBRUARY 1, 2017

Assuming you already know that social media is the first way in which people follow live events they can’t attend in person…. Having traveled for social media live events since 2010, I’ve seen some things and want to help you prepare and execute a successful event for your brands and your audiences.

Eventful 60

Eventful Brands Content Upcoming 60

Pixlee

JANUARY 4, 2021

With a travel lull came less cell phone usage. Following the COVID-19 outbreak, however, Cotopaxi launched a nationwide “Questival Quaranteam”, offering virtual challenges and encouraging participants to upload photos and videos of their endeavors to social media and the brand’s app.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Keyhole.co

SEPTEMBER 28, 2023

Importance of timing for Instagram Reel posts Ultimately, the objective when using Instagram, like on other social media platforms, is to appease the algorithm. Utilizing Instagram insights for engagement and reach Posting without data is like traveling without a map. Keyhole is an all-in-one social media analytics tool.

Instagram 52

Instagram Hashtag Patterns Analytics 52

Hootsuite

MAY 18, 2023

Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. If you want to know the best sizes for content on every platform, check out our social media size guide. This sentiment isn’t limited to a particular locale, language or culture.

Video 112

Video HootSuite How To UGC 112

Sprout Social

OCTOBER 18, 2016

If you’re going to invest time, money and energy into maintaining a social media presence and running social marketing campaigns, then it’s in your best interest to do it right. Running a social media contest is a popular marketing across industries. Best Practices for Running Contests & Promotions.

Banking 40

Banking Social Media Insurance Policies 40

Sprout Social

SEPTEMBER 17, 2019

See for instance how the top search results for “London travel guide” all use the target keyword or its variation in the titles and meta descriptions. For example, the top search results for “social media marketing” can give you an idea of what topics are performing well in the industry. 3: It helps you measure brand sentiment.

Research 103

Research SEO How To CPC 103