The Importance of Off Channel Social Listening

Ignite Social Media

It’s helpful for travel brands, retailers and restaurants in particular, as locations are rated just as products are providing users an easy way to find out if they really want to go to Mexican Village Restaurant for dinner tonight. It’s quite easy for brands to know what their customers want by seeing what they are saying on their social channels. People voice their love and disappointment for products or companies openly and for the most part they desire for the brands to notice them.

Social Spotlight: Hilton’s pandemic strategy proves the business value of social

Sprout Social

As an industry pioneer, many brands look to Hilton as a shining example of how to address the evolving needs of today’s traveler, and rise to the challenge of reinventing the hospitality experience. During a pandemic, travelers’ priorities change. Overview.

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Hello from the outside: Exploring the great outdoors while staying close-to-home

Sprout Social

When we kicked off the new decade, people embraced resolutions to travel, exercise and more, just as they do every year. With travel and tourism down due to the pandemic, people are leaning into activities and outings that are close-to-home.

Social Data Made Simple: Getting Started with a Strategy

Buzz Marketing for Technology

Sentiment is better on a group than on a single post – Sean talked about how JetBlue tracks sentiment on a group of travelers (ex. travelers to the Northeast in a snow storm versus one tweet from a single traveler). Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy.

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Memorial Day & Social Media: 5 Must-Reads

Firebelly

Customers Bullish On Travel, Spending This Memorial Weekend, Says Social Sentiment Index [STUDY]. By Shea Bennett IBM’s Social Sentiment Index, which aggregates public opinion from Twitter, blogs, message forums and other social media channels, has revealed a 46 percent increase in the amount of conversations about Memorial Day travel over last year. Here are your 5 must-reads on Memorial Day and social media that we don’t want you to miss.

Reading

Ari Herzog

” – James O’Reilly, co-founder of Travelers’ Tales. I believe this sentiment is lost in today’s electronic age. “Books are the aqua vita of the spirit; they form a kind of background radiation against which I measure my life and my endeavors. They buck me up when I’m down, inspire me out of torpor, galvanize me when I am ready to walk the fire.” To me, the thrill is in turning pages, not clicking mouse buttons. Shakespeare inspires me to read.

The State of Paid Social in 2020

Pixlee

Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now. With content shortages and difficult-to-navigate customer-sentiment, brands are shifting away from heavily branded content in their ads.

7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

Why it worked: Running a giveaway is a great way to boost brand awareness and stoke positive sentiments for one simple reason: everyone loves free stuff. Since now is not the time to travel in BC, we're bringing its nature to you at home.

Generational POVs: Influencers

Likeable

The influencer lifestyle seems to provide financial stability, flexible working hours, plenty of travel, and personal satisfaction.” The majority of responses echo this sentiment, with 86% of our surveyees agreeing that it can be a profitable lifestyle.

How Digital Marketing Drove Customer Experience in Unpredictable Times

Pixlee

With a travel lull came less cell phone usage. In the end, the virtual race saw the best engagement metrics Cotopaxi had seen, a boost in audience size, and skyrocketing sentiment from fans.

How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start. For example, if your company is a travel provider, in January you may want to track keywords like “winter blues” and “vacation.”.

5 Post-Lockdown Influencer Marketing Trends

Pixlee

This sentiment coupled with the lack of produced content brands have access to has combined to create some powerful messages, including this ad from Walmart in which different store employees sang ‘Lean on Me’ while social distancing to create solidarity with frontline workers.

15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

The reviews on Yelp go a long way in influencing customer sentiment toward a brand—a positive review can usher in a wave of sales while a negative review can sink a business. For travel and hospitality brands, few review sites are more important than Tripadvisor.

Top 10 Brands Killing It on Instagram

Social Media Strategies Summit

Their Instagram profile serves its audience beautiful images from travel destinations around the world (many of which are user-generated). They aim to inspire people to think about everything they could do with a suitcase, positioning the company as more of a travel brand than a luggage one. Upon implementing their creative strategy, positive brand sentiment grew 53% , with a 25% increase in followers. 2018 was a big year for Instagram.

Turning Marketing Measurement on its Head

Waxing UnLyrical

On specific PR measurement processes marketing pros can implement: How to best mine social media content for customer sentiment & messages. Don’t rely just on sentiment; look for messages and message accuracy. Since I’ll be traveling, my good friend Sean Williams – another smartie – will step in to guest-moderate #measurePR. Last week Seth Duncan of Beyond stopped by the #measurePR Twitter chat to talk about something I thought was very intriguing.

Why Tech Companies Must Be Careful About Change

Convince & Convert

60% of Turo’s revenue comes from out-of-town travelers, renting cars from other travelers that have left their cars behind at airports. Technology: Twitter’s Lucky Charms. It is the end of an era over on Twitter, as starring your favorite tweets is no longer a thing. Joining the ranks of both Instagram and Facebook, ❤️s have taken the place of ⭐️s, and tapping a heart now indicates a “Like.”

What Pinterest search trends reveal about the future of retail in a post-COVID world

Sprout Social

Searches for travel, future apartments and weddings steadily increased as consumers increasingly grew restless at home. Recognizing the shift in sentiment, State Farm began publishing Pins with tips for planning an effective and safe road trip.

10 Great Examples of How Brands are Leveraging Micro-Influencers

Social Media Strategies Summit

Weiss has let this sentiment be the guiding light for Glossier’s marketing since the company’s founding in 2015. Coca Cola’s Campaign with Travel & Food Influencer Miette Dierckx. Coca Cola partnered with Travel and Food influencer Miette Dierckx , along with 11 other Belgian influencers , to create content for the heritage soda brand. These days, influencer marketing is just about everywhere.

Weekly Roundup: The Spin Sucks Edition

Waxing UnLyrical

Why: this post published while I was traveling. And I echo her sentiments. I don’t think I’ve ever done this before. Devoted an entire Weekly Roundup to posts from one – yes, one! – blog. But that’s what you get for Gini Dietrich and her guest bloggers writing such smart posts that had me go, “Dammit, why didn’t I write that first?!&#. But she, and they, did. So I must, and will. Saying No to clients , by Gini.

The ultimate social media listening guide for marketers

Sprout Social

A brand analysis ranges from an overall company sentiment to a product-level sentiment. Another valuable source of information is the sentiment report. In Sprout’s own Sentiment Summary, as shown above, there you can easily view percentages and the trends over any course of time. Result : brand sentiment, customer sentiment. Which locations are becoming popular travel destinations and where are your competitors opening up?

The complete guide to B2B SEO

Sprout Social

It includes social listening , where you can see what people are discussing online and evaluating your brand sentiment. The Travel and Hospitality link leads to a page that includes current travel customers, how a company would deliver customer care and testimonials from related brands.

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Why We Still Love Twitter

Likeable

Since many of these interactions are spurred by complaints, this is an enormous opportunity for brands to right wrongs, build consumer trust, and change sentiment. Whatever it is about air travel that has the ability to bring out the worst in people, airlines like JetBlue have learned to handle stress-induced vitriol with grace. Ah, Twitter.

The Audience (Formerly Known As The Audience)

Twist Image

Her sentiment was meant to mean that if the music feels right, it will find an audience, but it did give pause. The company was launching a new product aimed at business travellers, and was curious about the best travel apps for these types of consumers. Immediately, a persona of the modern business traveller was being compiled in my mind's eye. Do you see this modern business traveller persona in your mind's eye? business travel. travel app.

What Are the Top Social Media Platforms for SMBs?

Later

Head to my stories to see all of the different app effects like color presets and speed editing that you can use to edit your travel videos! A post shared by Ciara | Solo Female Travel (@hey_ciara) on May 26, 2020 at 9:38pm PDT.

Using social listening to surface trends to your audience

Sprout Social

You can measure engagement rates, message volume, average sentiment, your brand’s share of voice and more. This made perfect sense at a time when travel restrictions put a pause on people’s travel plans and had them looking for virtual alternatives.

Planning and Executing Live Event Content For Your Brand

Ignite Social Media

Having traveled for social media live events since 2010, I’ve seen some things and want to help you prepare and execute a successful event for your brands and your audiences. Impressions, engagement, comments, shares, sentiment? There’s the regular preparation for an upcoming live event: travel plans, equipment, vendors, onsite space, BUT how do you plan if all of the event information isn’t available?

Why digital literacy matters for marketers

Sprout Social

Staying on top of media trends this way keeps marketers at the forefront of customer sentiment and interest. Consumer literacy may stop at knowing how to use tools and how to tell the difference between a friend’s travel post and a travel agency ad.

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Power Of An Update: How Nikon Got Into A Crisis & Averted It!

Mindjumpers

With renowned camera manufacturer Nikon, we saw that word actually travels fast in social media and can provoke sentiments -both positive and negative even for well known brands with great products. Tweet When running a community on Facebook, there’s a great reason to be careful while posting updates. We all know that conversations on social media can be seen and read anywhere, which leaves a lot of room for interpretations.

How to Become Instagram Famous: 17 Expert Tips from Real Influencers

Hootsuite

People may follow influencers for their perspective, photography skills, parenting advice, travel hacks, and more. If you’re a travel influencer, tell people what country you’re currently travelling in. So thankful to be working with @noken, our best new travel hack, for booking us with @wilsonswinetours, a small family biz, that made our day absolutely unforgettable. Please share any travel tricks you have for finicky fabrics too.

This is How Much Instagram Influencers Really Cost

Later

Travel and lifestyle blogger, Christina Galbato (@christinagalbato) (223k followers) shared with Later that she charges a rate of $2.2K Similarly, a popular travel blogger and photographer with 100K followers and a 9.2% For example, travel bloggers Taylor Loren (aka “Taylor from Later”) and Elaine Rystead of Local Wanderer (64.8k followers) have a loyal following of people who love to travel and stay cool places. Influencer Travel Partnerships.

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WOM: What's Really Behind The Buzz

Waxing UnLyrical

With 10 years of operations already behind them (I’m told they were doing WOM before “social media&# even existed), offices in London, Oxford, New York and Sydney, they have an impressive client list that includes Nokia, Universal, Procter & Gamble, Canon, SKINS and STA Travel. Case study #2: STA Travel The other case study that I found interesting was focused on bringing offline advocates online for major travel brand STA Travel.

A look back: Examining the shifts in the COVID-19 conversation

Sprout Social

We noticed a 7% decrease in positive sentiment surrounding “end the lockdown” conversations once states began to relax their guidelines and the usage of the hashtag #StayHome increased by 21%. For brands and consumers alike, a return to normal is unlikely to occur any time soon.

5 Clever Uses of LinkedIn for Unique Customer Experiences

Convince & Convert

Apply for a Travel Enthusiast’s “Dream Job” With Virgin Atlantic. On a weekly basis, one traveler would win round-trip transportation from their city of origin to London, England to pursue their personal or professional goals. According to Fruit of the Loom, the inspiration from the campaign comes from the sentiment that “a great-fitting underwear can help you start your workday in a great mood.”

How Visuals are Telling the NAIAS Story

Convince & Convert

Negative sentiment is significantly lower than both positive and neutral remarks around United: While this is just looking at the first few weeks of January, it demonstrates that people are most likely content with the service provided by the airliner. Will positive sentiment outweigh neutral? Politics: State of the Union. President Obama delivered his final State of the Union address last Tuesday, and Twitter was all abuzz with #SOTU chatter.

Social Media in Government: Benefits, Challenges, and How it’s Used

Hootsuite

Credit/Author: Kristi Rugg, Mathew John #FindYourPark #ParkWeek #StarrySkies Music: "Palemote" by Slow Meadow ([link] #nationalparkservice #greatoutdoors #travel #exploreamerica. The $30 fee is to cover rides if you need to travel. ^JP.

The Audience (Formerly Known As The Audience)

Twist Image

Her sentiment was meant to mean that if the music feels right, it will find an audience, but it did give pause. The company was launching a new product aimed at business travellers, and was curious about the best travel apps for these types of consumers. Immediately, a persona of the modern business traveller was being compiled in my mind's eye. Do you see this modern business traveller persona in your mind's eye? business travel. travel app.

7 habits to refresh your focus, stay motivated and battle burnout

Sprout Social

Joe Huber, Customer Community Strategist, shared a similar sentiment. . “ With the disruption to the travel industry and the need to stay home, it’s easy to let vacation days be forgotten. No one could have predicted everything that happened in 2020.

How COVID-19 has changed social media engagement

Sprout Social

On the other hand, some industries had a sharper decline in published posts during this time, particularly sports and travel, both of which have been highly impacted due to suspensions of activity and restrictions on business as normal.

Building a Powerful Brand Ambassador Program Featuring Sylvia Choi of Yakima Racks

Pixlee

I think if you know what your baselines are, you can tell what the sentiment is. SC: Diego Huerta is a travel photographer. He travels for weeks in his red Jeep, often going down to Mexico, and he tells the stories of indigenous native communities.

13 Experts Share Their Instagram Predictions for 2019

Later

Erin Summer, art director and photographer ( @erinsummer_ ) mirrors Gray’s sentiment. According to Christina Galbato, luxury lifestyle and travel blogger ( @christinagalbato ) , this notion of being more authentic on Instagram (and social media in general) is more than just about image. A post shared by CHRISTINA | NYC + TRAVEL (@christinagalbato) on Dec 4, 2018 at 8:12am PST. Wondering what Instagram is going to look like next?