Convince & Convert

NOVEMBER 17, 2014

On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. Measure the Right Number of Social Media Metrics Just because you can measure something, doesn’t mean you should.

Metrics 167

Metrics Social Media Report Cost 167

Ignite Social Media

SEPTEMBER 22, 2017

Not only is he repping Detroit, he loves to talk about gadgets, software and accessories on his YouTube channel. These were just a sampling of the great tech influencers out there, did we miss any you follow? This time instead of another iPhone X video, we’ll see what Marque’s impression is of the Samsung Galaxy 8. DetroitBorg.

Influencer 84

Influencer Social Media iPhone YouTube 84

Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. Although popular, TikTok and Reddit do not have verification processes like the other social media platforms, yet.

Social Media 98

Social Media UGC Reddit YouTube 98

Buffer Social

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand. In 280 characters or less.)

Social Media Management 82

Social Media Management Process Social Media Applications 82

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media.

Influencer 199

Influencer Campaign Report CPM 199

Sprout Social

OCTOBER 19, 2023

Reputation monitoring software to try What features to look for in a reputation management software What is online reputation monitoring? This is where something like social media sentiment analysis can really save the day. For example, a sudden flood of negative reviews could be a sign of a total social media PR crisis.

Reputation 96

Reputation Sentiment Analysis Notification 96

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Sample this—per The 2023 Sprout Social Index ™, 76% of consumers notice and appreciate when companies prioritize customer support. Sample this.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

The Realtime Report

AUGUST 9, 2020

Social Media Marketing. Social media marketing (or SMM) involves creating awareness and building relationships. Use social media platforms to do this. Here, you might give sample products to an influencer that they can showcase on their platform with links back to you. Content Marketing.

Types 155

Types Affiliate marketing Marketing Sample 155

Jon Loomer

FEBRUARY 8, 2017

My approach to paying for software is much different these days. Memberium: When I created my first membership site, it was hosted on Customer Hub, software created by Infusionsoft. Make sure you pick the right membership software in the beginning. It integrates with dozens of software. And that may be where you are, too.

Software 60

Software Vimeo Embedding Hosting 60

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Direct Marketing Observations

JANUARY 19, 2010

Now, if you want to source some external help for social media, well that’s a different story. We hear how everyone is a social media expert whether they’re certified or self-proclaimed. For this, we bring in the creator of the Social Media RFP and top strategist Maggie Fox.

RFP 159

RFP RFI Social Media Proposal 159

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. This type of analysis is not limited to advertising alone.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JULY 7, 2021

But consider that the average company juggles hundreds of apps at a time and is constantly churning through software. A marketing tech stack represents the collection of tools and software that encompass the marketing side of your business, including: Advertising tools (think: lead capture forms, social media , email automation).

Marketing 125

Marketing How To Software Team 125

Buffer Social

MAY 9, 2017

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Examples of Social Media Manager Job Descriptions.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Oktopost

JULY 18, 2023

Well, that, and having the very best social media listening tools available. Jump to Section Why is Social Listening Important? Social listening is the process of capturing and extracting relevant information from your target market on social media. Without it, you’re missing a big part of the picture.

B2B 62

B2B ROI Social Media Sample 62

Writtent Blog

JANUARY 12, 2024

Include a variety of samples that highlight your versatility and expertise in different writing styles. If you’re a freelance writer seeking diverse clients, include samples that span different tones and subjects. Utilize various channels for pitching, including email, social media, or professional networking events.

How To 52

How To Skills Journal Education 52

Convince & Convert

SEPTEMBER 7, 2011

Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. Analyzing 150,000 Social Media Posts. The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider.

Curation 166

Curation Research Sample Samples 166

Buzzlogix

JUNE 27, 2017

Social media attracts millions of daily users who share their thoughts and ideas with each other and with their favorite brands. The ability that social media gives you to understand the marketplace, supplies you with an opportunity to reduce your product development costs and outperform your competition.

Products 40

Products Social Media Focus Group Sample 40

The Realtime Report

DECEMBER 27, 2012

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Provide product trials, beta access, free samples, etc. Learn more at [link].

Influencer 195

Influencer Products Marketing How To 195

Sprout Social

MARCH 7, 2024

For example, if you’re selling video editing software, you might use a competitive analysis report to learn how easy or difficult it is for novices to use your tool compared to your competitors’ tools. A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening.

Analysis 93

Analysis Report Examples Tools 93

Sprout Social

FEBRUARY 20, 2020

While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy that works org-wide requires collaboration. Olivia Jepson Sprout Social Media Strategist. We've gathered real user reviews of #audioediting software.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Webbiquity SMM

DECEMBER 1, 2010

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

B2B 185

B2B Trends Marketing Technorati 185

Kikolani

MARCH 17, 2015

Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your (and your business) social media presence. Therefore making some sort of social media editorial calendar to keep yourself accountable is a great idea.

Products 60

Products Social Media HootSuite Tweetdeck 60

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. But, I’m not.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership.

Loyalty 60

Loyalty Twitter Brands Sample 60

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment!

Campaign 105

Campaign Social Media Radian6 Disqus 105

Buffer Social

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

LinkedIn 113

LinkedIn Tips Skills URL 113

Kikolani

DECEMBER 6, 2011

Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! What Your Analytics Software is Hiding From You – There are many reasons for confusing and missing data in Google Analytics. Social Media. Social Media.

Analytics 118

Analytics Research Real Estate Google 118

Pixlee

SEPTEMBER 29, 2021

It doesn’t matter whether you’re trying to promote robotic process automation software or working with a beauty influencer. If you’re going to harness the true power of an influencer, you’ll want to repurpose their authentic content on your brand’s own channels, like social profiles or email marketing.

Influencer 52

Influencer Collaboration Authentication Campaign 52

Keyhole.co

MARCH 4, 2023

Indeed, influencer marketing can be one of your most valuable tools – a social media post or a video by an influencer can boost your brand’s sales in the wink of an eye. In turn, this affects your social media ROI, as well as your overall brand image and reception. What metrics can you track? Try it here.

ROI 52

ROI Influencer Marketing Campaign 52

Convince & Convert

JUNE 17, 2013

As a firsthand example, at my company Help Scout we have three very different customer personas that our software caters to. Here’s a sample from our Growth Graham persona:? As a B2B company, look at the sample metrics below and see if you can guess which two social networks are filled with Help Scout’s ideal customers.

How To 167

How To Sample Samples Template 167

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Social Media Network Marketing

MAY 25, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. What People Have To Say About Pervara - Social Med. Unported License.

Social Media 50

Social Media Marketing Reputation Widget 50

Hootsuite

JUNE 12, 2023

As the expectations have grown for businesses to have a solid social media presence, so has the demand for social media consultants. Do you have a passion for digital communication, a keen understanding of social media platforms, and a desire to help others get the most out of their online marketing strategy?

Consultant 105

Consultant Social Media How To Skills 105

Freelance Social Media

OCTOBER 1, 2009

I know that you can do this through spreadsheets, email or time tracking software but again having all of this in one place… are you seeing a trend here. This is only a sample of what this new medium can be used for and it certainly will constantly change.

Google 181

Google Foursquare Widget Collaboration 181

Oktopost

AUGUST 24, 2021

While social media marketing is still proven to be an invaluable tool, this space can be too crowded to let one brand stand out. . It’s great for niche-focused services like Amazon listing optimization software. Fostering relationships. Gathering feedback. Understanding competing brands. Brand Awareness. Lead Generation.

B2B 118

B2B Eventful Marketing Conference 118